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Microblogging als Marketinginstrument

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SuisseEMEX, 27.8.2009

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Microblogging als Marketinginstrument

  1. 1. Microblogging als Marketinginstrument Daniel Ebneter, FHNW SuisseEMEX 27.8.2009
  2. 2. Microblogging (≈ twitter) „Twitter ist ein Mix aus Kurzbloggen, öffentlichem Chat und SMS auf 140 Zeichen und nach Facebook der neue Hype im Internet.“ @thbenkoe
  3. 3. Alles klar? • Tweet • Timeline • Follower • @reply, @mention, DM • #hashtag • Short URLs • Bilder, Filme, ...
  4. 4. Hype?
  5. 5. Indizien (YouTube)
  6. 6. Und in der Schweiz? Anzahl erfasster Twitterer Anzahl Tweets 2000 120000 1600 90000 1200 60000 800 400 30000 0 0 12/08 02/09 04/09 06/09 12/08 02/09 04/09 06/09 http://www.swisstweets.ch/statistics
  7. 7. http://www.twitterland.ch
  8. 8. Foto: @wisequeen @tweetupCH
  9. 9. Wozu twittern? • Zusätzlicher Marketing-/PR-Kanal • Austausch mit • hoch affiner Zielgruppe • Opinion Leaders und Social Hubs • Medien • Virales Marketing • „Öffentlicher Kundendienst“
  10. 10. Bevor Sie beginnen... • Warum wollen wir twittern? • Haben wir regelmässig etwas zu sagen? • Wer macht‘s (auch noch morgen...)?
  11. 11. Twittern als Firma • twittername = Firma, Marke, Produkt • Profil und Design pflegen. • Hier spricht die Firma! • Recycling ist OK. - RSS-Feeds - Links auf News / PM • Aber es reicht nicht.
  12. 12. Was noch dazugehört • Draussen drüber sprechen. • Follower-Community entwickeln. • @replies/DM beantworten. • @mentions kommentieren. • #hashtags verfolgen. Foto: flickr / Markus Studer (CC)
  13. 13. #help
  14. 14. #fail
  15. 15. #vuick http://www.spiegel.de/auto/aktuell/0,1518,644295,00.html
  16. 16. Box Office Crimson Hexagon
  17. 17. Twittern als Person • twittername = real name (oder fast...) • Foto oder Avatar? • Hier spreche ich! • Follower Policy einhalten. • Sich Grenzen setzen. twittermosaic http://sxoop.com/twitter/
  18. 18. Doppelagenten • Multiaccount Client nutzen. • Firma ist Firma. Person ist Person. • #hashtags einheitlich verwenden. • Firmentweets retweeten (eventuell kommentiert) Foto: flickr / davesag (CC)
  19. 19. Neugierig? • Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o • http://www.slideshare.net/pixelfreund/ twitter-howto-eine-einfhrung-in-twitter
  20. 20. Bis bald! • @danielebneter • #FHNW #latabledhote #tweetupCH • daniel.ebneter@fhnw.ch • http://www.fhnw.ch/iwi

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