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Lab: 1
The Consumerisation
of Business Travel
Carel Aucamp
Global Sourcing Manager
Agrega
Jason Geall
Vice President
Global Sales & Chief Marketing
Officer
GetThere
Presenters:
Daniele Beccari
CEO
Stealth Startup
Session Leader:
Tell Us What You Think!
#ACTE
Watch your inbox
for the survey link
Association of Corporate
Travel Executives (ACTE)
Use the mobile
app to tell your
colleagues
CONSUMER
EXPERIENCE SETS
EXPECTATIONS
iPhone 4
SOCIAL
MOBILE
CLOUD
SOCIAL
NETWORKS
WORLD’S LARGEST
PHOTO LIBRARIES
Facebook
Library of Congress
Flickr
Instagram
Flickr
Facebook
Others
18 months
THIS ISTHE CORPORATE
FIGHT OFTHE DECADE.
IT’STHE FIGHTTO OWN
OUR SOCIAL IDENTIES.
Robert Scoble
@scobleizer
“
”
Users trust the platform
Users see benefit in sharing
 Part of the club
 Bragging / showing off
Voyeurism
 Knowledge sharing
 Discovery with context
“My favorite feature is showing me other
members who will be nearby.
From a networking view, I find this to be
super valuable.”
GAMIFICATION
$10B VIRTUAL GOODS
EXTRA THIRTY
BUCKS FOR
EXECUTIVE
LOUNGE
AVERAGE
AGE
 Social activity
 Brag / Show off
 Immediate micro reward
 Nothing to lose
 Endorphine Addiction
FEMALE
PLAYERS
37 43%
MOBILE
WHAT’S MORE MOBILETHAN
TRAVEL
MOBILE IS CHANGING
EVERYTHING,
AND SOCIAL
ACCENTUATES IT.
Mobile Marketing Association
“
”
41% UK SMARTPHONE SHARE
23% INTERNETTIME IS MOBILE
12% TRAVEL QUERIES ON MOBILE
400% MOBILE SEARCH GROWTH
DOYOU ALLOW ACCESS
TOYOUR LOCATION?
BB iPhone
13% 54%
OFTEN +
ALWAYS
CLOUD
DATA
PACE OF
CHANGE
SOCIAL
MOBILE
CLOUD
FIRESIDE CHAT
Carel AUCAMP
Global Sourcing
Manager
AGREGA
Jason GEALL
VP Global Sales and
Chief Marketing Officer
GETTHERE
DISCUSSIONS
• One YELLOW theme
• One BLUE question
• The ORANGE question
• The PINK question
If you run out of steam, you may
choose a different topic and/or
question!
FEEDBACK
Share one key comment on each:
1. How is this going to influence business
2. How your role may change
3. What steps you need to put into action
ACTIONABLE NEXT STEPS
Organize a meeting with ... to discuss /
investigate about ...
Ask ourTMC/supplier to… report / change /
explain something …
Implement a policy about … in order to …
Take immediate action in order to…

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Consumerisation of Business Travel - ACTE Global Conference