eComm 2009 Presentation

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My keynote address from eComm 2009 in San Francisco, CA on March 3, 2009.

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  • Advertisers are clamoring to reach teens in digital environments because that's where they're spending much of their time.
    Most teens download music to their iPod that's been ripped from a friend's collection as opposed to bought from the iTunes music store.
    Teens who use social media such as MySpace and Facebook are not just wasting time, they are in fact developing important social and technical skills online, according to new research fraom the MacArthur Foundation.
    Young people are learning basic social and technical skill they need to fully participate in contemporary society.
    Internet provides a way for youth to interact and receive feedback from one another.
    Most teenagers are moving from MySpace to Facebook, but why?
    * Most of the advertisements on Facebook are not sexually stimulating.
    * The layout is organized, uncluttered and gives a sense of uniformity to every user.
    * Privacy and security controls are better and customizable. * I love the variety of groups and the potential they create for interaction.
    For teens, the future is mobile
    Social networking is a major part of communication and young people are learning basic social and technical skills online
    Teens who use social media sites such as MySpace and Facebook are not just wasting time
    Most teens download music to their iPod that's been ripped from a friend's collection
  • Over 90% of teens are using email as their main communication, and 80% use some type of instant message as a communication method. Over 50% download and listen to music.
    Only 30% online buy products, and 26% have their own sites. That 5th most popular time spent online by teens is on health.
    ASK AUDIENCE: What’s missing from this chart?


  • eComm 2009 Presentation

    1. Monday, March 2, 2009
    2. Teens and Connectedness Daniel Brusilovsky, Founder - Teens in Tech Monday, March 2, 2009
    3. How connected are we? • Half of All U.S. Teens Now Have Cell Phones - teens get cell phones at age 8 • 25% of 935 teenagers have laptops (from 2006) • 8% of U.S. teens own an iPhone; 22% want one • Average age of an iPhone user: • 20% of teens currently own a smartphone (RIM, Palm, Samsung, etc • Social networks are not time wasters • Most teenagers are moving from MySpace to Facebook, but why? Monday, March 2, 2009
    4. What are teens doing online? Monday, March 2, 2009
    5. Contact Info Email: daniel@danielbru.com Twitter: @danielbru iChat: danielbru@me.com Blog: www.danielbru.com Teens in Tech: www.teensintech.com Monday, March 2, 2009
    6. Monday, March 2, 2009

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