2. Today’s Presentation Agenda Wikis and SMM – Daniel Soloway Virtual Worlds: Second Life - Alison Hoy Mobile to Empower– Sophie Kahan Mobile Location Based Services - Megan Rose Social Marketing: Social Media for Social Change- NerissaKaracic Social Gaming - PyiyankaMehrotra
7. Wikis In Marketing. Support Wikis as Marketing tools : Highly technical Product Wikis Niche Product wikis User Created Wikis from sites like Wikia.com Promote brands but Companies have no administrative or moderator control
8. For Profit Wiki Projects Sites using the wiki-model in a for-profit site Wikitravel: Creators sold the company, now prints hardcopy travel guides. Opportunities for 3rd parties to promote hotels/restaurants/bars Wikihow: over 80,000 articles and 20 million unique readers Advertising revenue model.
9. Abandoned Marketing Wikis Amazon’s Product Wikis in 2005 renamed Amapedia in 2009, removed from Amazon’s site in 2010 Wiki-journalism: LA Times Launches a ‘Wikitorial’, Summer 2005 First Editorial 1000 word entry on the war in Iraq Wikileaks started as a wiki in 2006 but soon abandoned the model.
10. Conclusion The initial wiki infatuation in Marketing has subsided, but there some great applications of the format Technology trends often exhibit an initial bubble Companies can learn from this in today’s Social Media environment
11. Wikis And SSM QUESTIONS?
Editor's Notes
-yeah yeah-developed by Ward Cunningham to facilitate easier sharing of ideas between programmers. -branched out. -
Lars Aronsson, a data systems specialist, summarizes the controversy as follows:Israel article. Wikihow: article called how to stop cutting yourself.
-perfect synergy between the wiki and the open-source software companies. -Sidekick has something of a strong following. User mods, third party apps, etc for sidekick enthusiasts.
Seems like a really good idea. Appears to be the next evolution of amazons user product comments, which are a large part of Amazons success. This is launched after wikinews. Wikinews is no more defaced than other wikimedia projects. One theory is that supplying a finished editorial to be edited in a wiki didn’t allow room for creative editing and additionsChoose a controversial subject. Interestingly enough wiki news seems to work fairly well.Note the date 2005-2006 wikipedia explosion. Knee jerk reaction where orgs just
