Bic Press Kit -- Student Snapshot Portion


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Bic Press Kit -- Student Snapshot Portion

  1. 1. Promoting Brazilian Culture and Portuguese Language in Chicago Since 2006 Brazil In Chicago
  2. 2. TABLE OF CONTENTSOur History. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1Our Staff. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Offering. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Student Snapshot. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Casa Brasil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Our Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Moving Forward. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 OUR History Brazil in Chicago was founded in October of 2006, by Marcelo Jarmendia. While he was confident that Brazil’s imminent economic boom would generate a demand for the Portuguese language, Marcelo had to overcome big obstacles in order to open a school dedicated exclusively to the Portuguese language: He had no employment authorization, absolutely no credit, and had just been diagnosed with HIV. But the demand already existed. Within merely a month after opening its doors, the school already had eight group classes. Since then, our growth has been quite impressive: in 2007 we grew 42%; in 2008, 54%. The following year, even while holding a 93% market share, we grew 25%. After 2009 we have been keeping a steady growth of 15%. It did not take long until Marcelo had to hire other teachers to keep up with the growing demand. Since 2009 we are located at the Historic Alleyhouse of Lincoln Square, build in 1893. 1 Brazil In Chicago
  3. 3. OUR STAFF Our founder and president, Marcelo Jarmendia, with our assistant director Victoria Carmona. Our team of instructors. Iris Bradley Adrianne Elias Sofia Ladi Ariani MarcoMarcelo Jarmendia TeachersMarcelo Jarmendia was born in Bauru, São Paulo state. He The team at Brazil in Chicago is as diverse as Brazil. Wegrew up in the city of São Paulo and graduated in Social currently have teachers from São Paulo (Marco and Sofia),Sciences from the University of São Paulo. During the five Paraná (Ladi), Rio Grande do Sul (Ariani) and Pernambucoyears in which he studied at USP, Marcelo also taught (Elias). In the past four years, we have also had teachersSpanish to several companies in São Paulo. On his vacations, from other Brazilian states: MS, RJ, MG, BA, AM and CE.Marcelo would visit different cities in the United States. The Also like Brazil, Brazil in Chicago welcomes foreignerslast of these visits was in Chicago, months after graduating, with open arms. For our mission of promoting the languagein 2004. of Camões would not be accomplished without connectingMarcelo has always had a big interest for International the two sides of the Atlantic with the Portuguese tongue.Relations and for languages - whether it was studying As it happens, for almost two years, we have been offeringor teaching them. In less than a month after his arrival in European Portuguese, taught by Iris Vilares, from Lisbon.Chicago, Marcelo began teaching Spanish and Portuguese Additionally, our team also has two American teachers:to people of several nationalities. With the knowledge Bradley, who grew up in Salvador; and Adrianne, whoin Anthropology, Sociology and Political Science that he lived in São Paulo.recently acquired in college, he always incorporated asignificant amount of Brazilian culture into his classes. Despite their differences, all of our teachers have degrees in humanities, and extensive experience teaching languages.Marcelo’s services would soon be recommended to severalpeople interested in learning his language. Their interest Marcelo could not administer the school and manage thisin Portuguese grew for various reasons, whether it was team without the help of his right hand, Victoria Carmona.because they would travel soon, were married to Brazilians, Our Assistant Director grew up as an Argentine; her parentsor were taking Samba classes. It did not take too long before are from Buenos Aires and they moved to the U.S. a fewhis schedule was full. After renting a classroom in an Italian months before she was born. Victoria gratuated with alanguage school, Marcelo decided to open his own school. degree in Linguistics and International Relations from the University of Chicago, and currently studies Law at LoyolaAfter exactly two years after his arrival, Marcelo opened University.the doors of Brazil in Chicago. Since then, Marcelo playsan important role in his community: He helps preservethe identity of Brazilians living in the US; he promotes thework of Brazilian organizations, professionals, and artists inChicago; he offers services that prepares non-Brazilians tohave better experiences when dealing with Brazil or Brazilians;and he contributes to the economy, by paying taxes, creatingjobs and hiring the services of several companies andindividuals. 2 Brazil In Chicago
  4. 4. OFFERINGS Classes Brazil in Chicago offers courses for all ages. For adults we offer regular Portuguese classes, Portuguese for Spanish speakers, cross-cultural training and specific courses, such as “Brazil, Language and Culture through Brazilian Cinema”; “Bate-Papo”; and “Brazil, History and Society”. We also offer cooking classes and Brazilian dance classes. For Brazilians, we offer English and Spanish classes. We also have classes for kids and teens, most of them of Brazilian descent. 3 Brazil In Chicago
  5. 5. OFFERINGS Continued Cultural ACTIVITIES Besides classes, we have held and continue to offer several cultural activities, among them: • Working in Brazil Seminar”, taught by Edilson Ramos, a headhunter from São Paulo. • Cachaça tasting, with two members of the Brotherhood of the Pierced Glass, two experts of artisan cachaça (Kede and Claudia), and Phil Gomes, editor of Cachaçagora, which is the most read blog in English on the subject. • Brazilian short movies screening, with director Fábio Cruz. • Brazlian film screenings. Top Left; Making samba at one of our picnics at the park, near Montrose beach. Top Right; With a group of students at the U.S.-Brazil soccer match at the Solder Field, in 2008. Above; Mr. Kede preparing the final details for our cachaça tasting. Left; Brazilian short movies exhibit at our school, during the Chicago Latino Film Festival of 2009 4 Brazil In Chicago
  6. 6. Student SnapshotINTEREST DEMOGRAPHICSBrazil in Chicago has had over 600 students from more than Generaly speaking, we can say that most our students are of45 countries. Some of them came to us because they were young professionals (betweeen the ages of 19 and 38) anddating or were married to Brazilians; Others because they were multicultural (they have already studied another language).doing activities related to Brazilian culture (Samba, Capoeira, AGEJiu-jitsu, Music, etc). Many other students enroll for the simplepassion for languages. Lately, thanks to the booming of the 6% 19-23Brazilian economy, we have had students whose interest is 36% 24-29 35% 30-38linked to professional and economic opportunities in Brazil. 15% 39-45 8% 45+WHY Portuguese 8% Brazilian Culture 14% Loved One(S) 22% Passion For Languages 2% Study In Brazil 22% Travel 32% Work/Business Languages spoken, besides English 54% Spanish 29% None 5% French 5% Multiple 4% OtherSomething we deeply care about at Brazil in Chiago is the 2% German 1% Italiangrowing lack of interest in Brazilian culture among those 1% Portuguesewho wish to study Portuguese. It is not difficult to make the 1% Arabicconnection between the increase of students interested inlearning Portuguese for business and the decrease of interestin our culture.CHANGE IN INTEREST 2006 - Present Ethnicity 9% African-American 3% Asian 3% Brazilian Descendant 31% Hispanic 1% Middle Eastern 1% Other 52% White -8% Brazilian Culture -3% Loved One(S) +6% Passion For -2% Study In Brazil -2% Travel SPANISH SPEAKERs +9% Work/Business We are the only school to offer specific classes for Spanish speakers, whether they are native or second language speakers. The Hispanic community represent one third of our students, while classes for Spanish speakers represent half of both revenue and number of students. 5 Brazil In Chicago
  7. 7. CASA BRASIL Despite the increase in volume of students and revenue, thanks Vision to the expansion of the Brazilian economy, we do not want to To be the premier destination for persons, stop promoting Brazilian culture. So far we have been doing an organizations and businesses interested in exceptional job: after the students complete a course they fill our Brazilian culture and the Portuguese language. surveys where they indicate to be extremely satisfied with the cultural aspects learned in class - even those who had no interest Mission in culture when they first enrolled. Our mission is to be an outstanding center of Brazilian cultural exchange and Portuguese However our resources are limited. And with the current model - a for-profit language instruction. We will attract and corporation - our reserves to promote culture are low. To face this problem, retain exceptional educators, sponsors and Marcelo decided to turn his company into a non-profit organization. Our partners to foster Brazilian culture at every NPO, Casa de Cultura Brasileira (CCB), is expected to be approved by interest and experience level. Through core the state of Illinois in August 2011. Also called Casa Brasil, this organization activities such as Portuguese language will promote Brazilian culture through events, exhibits and festivals. By classes; cultural events featuring cuisine, raising funds from the governments and corporations of both Brazil and dance, music, film and art; collaboration the U.S., CCB will be able to acquire Brazil in Chicago assets and build with complementary organizations and Cultural Centers in the United States, starting in Chicago. businesses; and participation in our local communities, we will be the destination for all things Brazilian. 6 Brazil In Chicago
  8. 8. BOARD OF DIRECTORSThe announcement of the transition from corporation Daione Mitchellto NPO was made at the end of 2010, when Marcelocalled a meeting to the general public. Forty people Daione was born in Salvador, Brazil but moved to the US when she was 10 years old. She hascame: Brazilians, students, members of the artistic lived in Los Angeles, New York, Washingtonand business community. It was not easy to pick, but D.C. and currently resides in Chicago andfor practical reasons we decided to limit our Board to maintains dual citizenship. She is marriedten members. Below are their biographies: and has two children. She and her family enjoy traveling and are excited about the 2014 World Cup andMariana Sgarbi 2016 Olympics in Brazil. She currently works for GEM Realty Capital, a real estate investment company that invests in Mariana was raised in Brazil and received private-market real estate assets and publicly traded real her two undergraduate degrees from Brazil- estate securities. She attended American University in ian universities. She graduated in Interna- Washington D.C. where she received an International tional Relations from the University of Business Degree. She stays active year round playing Brasilia and received her Bachelors in Law soccer, participating in running and cycling races, and from CEUB. Her post graduate degrees during the summers she also does triathlons.were obtained in England and in the United States, both inLaw. When living in Brazil, Mariana was a practicing attorney Guilherme Kaliliat Pinheiro Neto Advogados. In 2001 Mariana’s husband wasrelocated to Argentina where her family lived for three years. Guilherme is originally from Säo Paulo, butIn Buenos Aires, Mariana was seconded to Beccar Varela moved to Chicago 6 years ago to work for aAbogados for Brazilian matters, including the liaison with the large international bank. At that time it was aEmbassy of Brazil in Buenos Aires. The United States was the great career opportunity, and his plan was tonext step Mariana took to acompany her husband to another stay for 2-3 years. After 2 years living inex-patriate experience. Her legal career was interrupted but Chicago he met his now wife, Gina. Gina hasnot her will to pursue other paths. In 2006 Mariana founded a been a student at BIC for 2 years, that’s how Guilherme metBrazilian mother’s group in the city of Indianapolis which is Marcelo and learned about all the great work he is doing tostill active with 145 mother enrolled. In 2009 Mariana founded promote our language, culture and values. He has 14+ years ofa group of the same nature in Illinois, in the city of Chicago. In experience in finance and risk related areas in the USA and Brazil.two years, the Chicago group has enrolled 230 mothers.Mariana’s main goal with both groups is to instill Brazil’s Coryn Shifletculture and language in her own two children and the childrenof Brazilian families. Mariana currently presides both mother’s Coryn is passionate about all things Brazilian.groups in the Midwest, volunteers for non-profit institutions Her love for Brazil began in 2004 whenand runs her own small home based business of hand-made she enrolled in an honors course at Pennjewelry design. State called ‘Brazilian Art & Culture’ and traveled to Brazil for the first time. SheRyan Whitmore was hooked and spent her graduate studies at the University of Illinois at Urbana-Champaign Ryan Whitmore is the Chief Operating studying Brazilian topics, learning Portuguese and thanks Officer and Co-Founder of the Caregiver to a Foreign Language Area Studies Fellowship spent six Relief Fund and The Wisdom Flame, weeks in Salvador, Bahia in a language immersion program. organizations which aid families with their Her adoration for ‘all things Brazilian’ continued in Chicago caregiving journeys. Ryan is also involved where in addition to serving on the board of directors she is in other entrepreneurial ventures focused also continuing her Portuguese language studies with Brazilon Brazil. Prior to this Ryan was a sell-side analyst at Howe in Chicago and dances in a samba group with the Old TownBarnes Hoefer & Arnett, a boutique investment bank. Before School of Folk Music called Folia Brasil. She currently workshis role as an analyst Ryan worked as a trader on the Chicago at the International Office at Northwestern University as anStock Exchange. He is a CFA Charterholder and graduated International Student and Scholar Advisor with incomingfrom the University of Southern Indiana. Ryan has been a and current international students, faculty, staff and familiesstudent at Brazil in Chicago for over 3 years and is very on issues related to their immigration status, programmingexcited to help Casa Brasil grow as a non-profit organization. needs, and cultural adjustment. She especially enjoys meeting and practicing her Portuguese with any and all Brazilians that she meets! 7 Brazil In Chicago
  9. 9. BOARD OF DIRECTORS ContinuedBrian Fitzpatrick Jeff Frank Brian has recently moved to Chicago after Jeff is Midwest born and raised, but has having lived in Säo Paulo the past 3.5 years also lived in New York, Los Angeles and while working there, as well as throughout Chicago for the past 30 years. He is a tax much of Latin America. He has an MBA attorney by training.; He co-founded a law from Kellogg and his professional back- firm in 1991, but withdrew in 2002 and ground is multi functional and multi-industry, became “of counsel” so he could pursuethough currently he is the Executive Director of Strategy social justice activities.of Kaplan, one of the biggest education corporations in He first traveled to Brazil in 2002 to attend the World Socialthe world. Forum in Porto Alegre and fell in love with the people andPatricia Bingue culture. Also he became involved with the Movimento Sem Terra. Upon returning to the U.S., he became involved with Patricia is Haitian by roots and Carioca by the Friends of the MST becoming National Coordinator in 2009. passion. She has been involved with BIC Jeff also began pro bono legal work in civil liberties, as a student on & off since the days of our representing social movements, and serves on the board first movie showing at Casa Italiana. of the National Lawyers Guild, an association of progressive Her career started of as a software engineer attorneys formed in 1937. He began working with attorneys for Motorola, where she progressively moved in Brazil representing the MST and other social movements,into Management Consulting. After leaving the world of including attorneys with Rede Nacional dos Advogados/asmanufacturing, she worked in several other industries Populares and Rede Social de Justiça e Direitos Humanos.(Insurance, marketing, education, culture/ international He began learning Portuguese a few years ago and hastrade). Currently she is an Independent Operations Consultant been studying with Brazil in Chicago for about 3 years.with a focus on the Latin America Region and non-profit/cultural types of organizations. Teo OrnelasShe has also practiced capoeira (Baiana is her capoeira Teo is from São Paulo and currently worksname). She believes Brazil is a power house and is setting as a management consultant for Bain &the stage for the other countries in the LATAM region to follow. Company in the Chicago office. HeTo her, this Cultural Center is natural extension of that image focuses on transformational strategicand responsibility. initiatives specifically related to customerCourtney Lochner and marketing strategy. Teo helped companies in the retail, telecommunications, hospitality and Courtney Lochner graduated from the agribusiness industries to achieve higher revenues and University of Paris, Sorbonne with a B.A. profits. Prior to joining Bain in 2009 Teo received his MBA in French and the University of Minnesota from Kellogg School of Management of Northwestern with a B.A. in Communication Studies in University where he majored in Marketing, Strategy, Statistics Intercultural Groups. Having lived in five and Economics. Previously he worked for 5 years as a countries and on three continents, management consultant for Accenture in São Paulo, Brazil.Courtney’s love for cultural immersion and understanding Teo worked with Brazil in Chicago in many occasions. Teobegan at a young age and led to her obsession with helped BiC better understand and target specific customerlinguistics. Today she is a Senior Manager at Marketing segment and the value inherent to the school’s operations.Werks, an experiential marketing agency where she over-sees the experiential marketing campaigns for Verizon andSony Electronics and is a strategic consultant for the LEGOSystems, Inc. account. As a freelance writer, her work canbe found in Transitions Abroad, AOL Travel, GlamourMagazine, and she has a novel is set for release in 2013. 8 Brazil In Chicago
  10. 10. LOOKING FORWARD Left; Preparing the next generations for a more multicultural world, where Brazil will be an important player. Below; Working together with other Latino organizations to strength our identity and unity, in events like Chicago’s 1st Latin American Festival, in 2011. Bottom; Building bridges between Brazil and other cultures, one class at a time.OUR NETWORKSince the beginning of Brazil in Chicago,and especially now as Casa de CulturaBrasileira, we work closely with organizationsin the academy and civil society that dealwith Brazil. Our main partners are the BrazilianMothers of Illinois and Partners of theAmericas - São Paulo-Illinois chapter.Online PresenceBrazil in Chicago has a strong presencein social media. Our blog is about to belaunched and will feature news of interest ofboth our students and the Brazilian community Our organization has a big presence in different aspects of Brazilianliving in Chicago. culture and Portuguese language. In 2010 Brazil in Chicago sponsoredOur Facebook page is “liked” by 340 people; the first Brazilian Business Network of Chicago. Recently, weour newsletter has more than 900 subscribers. represented Brazil in the First Latin American Cultural Festival ofWe also have a YouTube channel and a Chicago, in partnership with the Brazilian Mothers of Illinois andTwitter account. For those interested in the Capoeira school opportunities, we also have aLinkedIn account. In September we will have our big event to celebrate Brazilian independence day. We will have a Cultural Fair where each Brazilian state will be represented by the Brazilian families living in Illinois, with the help of our students. This experience will be unique for both the children of Brazilians living in the U.S. and for all non-Brazilians interested in Brazil. Through this event we hope to raise funds to start the transfer of assets from Brazil in Chicago to Casa de Cultura Brasileira. We will also be sponsoring the II Brazilian Film Festival of Chicago, which will be in November, by Partners of the Americas. 9 Brazil In Chicago
  11. 11. 2212 w Sunnyside Ave.Chicago, IL