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Changing the waythe world views aid<br />Watch out charity,we’re going to shake things up<br />Inspired by a Summit at Sea...
Fact:<br />Many people are looking to invest their wealth in creating the changes they want to see in the world<br />RESEA...
Fact:<br />But many of them don’t have the time to research where or how to invest in the best development work<br />RESEA...
Problem:<br />A lot of this good intention is not being harnessed for the most positive impact<br />
Problem:<br />In part because the best marketing and branding is not always linked with the best aid<br />
Fact:<br />It’s time for that to change.<br />RESEARCH: Giving your money<br />
& creating a dependency on our “aid”<br />Charity<br />is failing <br />
“Giving things” to “the poor” is not going to solve our problems.<br />
A recent campaign by a group called  “Mama Hope” got it right. We need to: <br />STOP THE PITY.UNLOCK THE POTENTIAL.<br />
We need to<br />invest in<br />   people<br />
Not by <br />giving away things<br />& money   <br />
But by<br />		investing time in<br />   people<br />
So that<br />		they have the expanded capabilities and capacity<br />   to reach 		their own 			goals<br />
Plus, if we give things away wedestroy markets.<br />
We need a<br />solution revolution<br />And a phenomenal marketing campaign to reach every future donor<br />
Many of us who care about<br />changing the way people give do so because<br />we’ve made these same mistakes.<br />.<br />
We want to<br />share the lessons we’ve learned<br />.<br />so others can avoid repeating them.<br />.<br />
At we have made many mistakes. We started our work in Cambodia by<br />building schools.<br />But then we realized that…<b...
Schools don’t teach kids.<br />
Neither do pens,<br />books, or t-shirts.<br />
We needed to invest in peopleto put those things to use<br />
And empower people with the tools, connections & skills to<br />solve their own problems and create their own paths to the...
Lasting positive impacts can also come from market based solutions which we are often overlooking<br />
We want to share these ideas with those who have<br />good intentions but don’t know where to give their<br />.<br />$<br ...
But most busy & successful people don’t have time to do research<br />
What are the recent successes AND failures? How are you investingin PEOPLE?<br />So we need to help!<br />
WHAT WE NEED TO MAKE THIS HAPPEN<br />Let’s create a movement to improve the way people give. <br />
1. Collaboration from like-minded organizations (with co-marketing, branding, income/influence generating) <br />
2. World-class marketing & fundraising platforms<br />
3. VERY well curated organizations<br />
With ways for many more organizations to be a part of the movement and be inspired to improve their work while striving to...
OUR SERVICES (long term look at the potential movement)<br />What would this Investing in People organization offer?<br />...
1. Advocacy and education around development best practices<br />RESEARCH: Giving your money<br />Pro-bono work as advocac...
2. Consulting and education services around development best practices<br />RESEARCH: Giving your money<br />Income genera...
3. Consulting services for NGOs to help them improve their impact (building income generating projects, improving marketin...
4. Educational travel opportunities <br />RESEARCH: Giving your money<br />Income generating arm working with corporations...
5. Local Mentoring program<br />RESEARCH: Giving your money<br />Pro-bono arm working around the world to match local entr...
6. Incubators & co-working locations<br />RESEARCH: Giving your money<br />Income generating arm offering services for loc...
7. Online-store<br />RESEARCH: Giving your money<br />Income generating arm selling the products of partner NGOs<br />
Next Steps<br />
Let’s meet up<br />and share<br />ideas<br />
And find new ways to open minds<br />
Calling all supporters:<br />June 2011<br />San Francisco<br />
Weekend of June 11th(Time/Location TBD)<br />
Let’s brainstorm & improve the development sector<br />
Thank you!See you there?<br />Daniela Papi<br />Twitter: @danielapapi @pepycambodia<br />email: d@pepyride.org<br />
Photo Credits<br />Photos from Flickr<br />@nebarnix<br />@lara604<br />@mithril<br />@alancleaver<br />@simulacraofmi<br ...
Changing the Way the World Views "Aid": Marketing for Impact, Investing Time in People & Promoting Market-based Solutions
Changing the Way the World Views "Aid": Marketing for Impact, Investing Time in People & Promoting Market-based Solutions
Changing the Way the World Views "Aid": Marketing for Impact, Investing Time in People & Promoting Market-based Solutions
Changing the Way the World Views "Aid": Marketing for Impact, Investing Time in People & Promoting Market-based Solutions
Changing the Way the World Views "Aid": Marketing for Impact, Investing Time in People & Promoting Market-based Solutions
Changing the Way the World Views "Aid": Marketing for Impact, Investing Time in People & Promoting Market-based Solutions
Changing the Way the World Views "Aid": Marketing for Impact, Investing Time in People & Promoting Market-based Solutions
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Changing the Way the World Views "Aid": Marketing for Impact, Investing Time in People & Promoting Market-based Solutions

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This presentation questions the current donation model of "giving things away"-type aid and calls for a movement to improve the way we market "charity". If you want to be involved in a discussion of how to further this movement, connect with me @danielapapi and/or join us for a meeting in San Francisco on June 11, 2011!

(Yes, I rushed and I did use a lot of the same slide designs/details from my last presentation designed by @jenrikay - Thanks Jen!)

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Changing the Way the World Views "Aid": Marketing for Impact, Investing Time in People & Promoting Market-based Solutions

  1. 1. Changing the waythe world views aid<br />Watch out charity,we’re going to shake things up<br />Inspired by a Summit at Sea Jam Session April 2011<br />Presentation by @DanielaPapi & Design by @JEnrikay<br />
  2. 2. Fact:<br />Many people are looking to invest their wealth in creating the changes they want to see in the world<br />RESEARCH: Giving your money<br />
  3. 3. Fact:<br />But many of them don’t have the time to research where or how to invest in the best development work<br />RESEARCH: Giving your money<br />
  4. 4. Problem:<br />A lot of this good intention is not being harnessed for the most positive impact<br />
  5. 5. Problem:<br />In part because the best marketing and branding is not always linked with the best aid<br />
  6. 6. Fact:<br />It’s time for that to change.<br />RESEARCH: Giving your money<br />
  7. 7. & creating a dependency on our “aid”<br />Charity<br />is failing <br />
  8. 8. “Giving things” to “the poor” is not going to solve our problems.<br />
  9. 9. A recent campaign by a group called “Mama Hope” got it right. We need to: <br />STOP THE PITY.UNLOCK THE POTENTIAL.<br />
  10. 10. We need to<br />invest in<br /> people<br />
  11. 11. Not by <br />giving away things<br />& money <br />
  12. 12. But by<br /> investing time in<br /> people<br />
  13. 13. So that<br /> they have the expanded capabilities and capacity<br /> to reach their own goals<br />
  14. 14. Plus, if we give things away wedestroy markets.<br />
  15. 15. We need a<br />solution revolution<br />And a phenomenal marketing campaign to reach every future donor<br />
  16. 16. Many of us who care about<br />changing the way people give do so because<br />we’ve made these same mistakes.<br />.<br />
  17. 17. We want to<br />share the lessons we’ve learned<br />.<br />so others can avoid repeating them.<br />.<br />
  18. 18. At we have made many mistakes. We started our work in Cambodia by<br />building schools.<br />But then we realized that…<br />.<br />
  19. 19. Schools don’t teach kids.<br />
  20. 20. Neither do pens,<br />books, or t-shirts.<br />
  21. 21. We needed to invest in peopleto put those things to use<br />
  22. 22. And empower people with the tools, connections & skills to<br />solve their own problems and create their own paths to their goals<br />
  23. 23. Lasting positive impacts can also come from market based solutions which we are often overlooking<br />
  24. 24. We want to share these ideas with those who have<br />good intentions but don’t know where to give their<br />.<br />$<br />.<br />
  25. 25. But most busy & successful people don’t have time to do research<br />
  26. 26. What are the recent successes AND failures? How are you investingin PEOPLE?<br />So we need to help!<br />
  27. 27. WHAT WE NEED TO MAKE THIS HAPPEN<br />Let’s create a movement to improve the way people give. <br />
  28. 28. 1. Collaboration from like-minded organizations (with co-marketing, branding, income/influence generating) <br />
  29. 29. 2. World-class marketing & fundraising platforms<br />
  30. 30. 3. VERY well curated organizations<br />
  31. 31. With ways for many more organizations to be a part of the movement and be inspired to improve their work while striving towards the inner circle<br />3. VERY well curated organizations<br />
  32. 32. OUR SERVICES (long term look at the potential movement)<br />What would this Investing in People organization offer?<br />RESEARCH: Giving your money<br />
  33. 33. 1. Advocacy and education around development best practices<br />RESEARCH: Giving your money<br />Pro-bono work as advocacy for NGO partners & the movement<br />
  34. 34. 2. Consulting and education services around development best practices<br />RESEARCH: Giving your money<br />Income generating arm working with corporations, CSR teams and individuals looking to give better<br />
  35. 35. 3. Consulting services for NGOs to help them improve their impact (building income generating projects, improving marketing, etc)<br />RESEARCH: Giving your money<br />Pro-bono & income generating work tapping into the business knowledge of our donors, partners, and those who want to add value through their skills<br />
  36. 36. 4. Educational travel opportunities <br />RESEARCH: Giving your money<br />Income generating arm working with corporations, educators, and individuals looking to learn more about development<br />
  37. 37. 5. Local Mentoring program<br />RESEARCH: Giving your money<br />Pro-bono arm working around the world to match local entrepreneurs with the skills and connections they need to succeed <br />
  38. 38. 6. Incubators & co-working locations<br />RESEARCH: Giving your money<br />Income generating arm offering services for local and visiting entrepreneurs<br />
  39. 39. 7. Online-store<br />RESEARCH: Giving your money<br />Income generating arm selling the products of partner NGOs<br />
  40. 40. Next Steps<br />
  41. 41. Let’s meet up<br />and share<br />ideas<br />
  42. 42. And find new ways to open minds<br />
  43. 43. Calling all supporters:<br />June 2011<br />San Francisco<br />
  44. 44. Weekend of June 11th(Time/Location TBD)<br />
  45. 45. Let’s brainstorm & improve the development sector<br />
  46. 46. Thank you!See you there?<br />Daniela Papi<br />Twitter: @danielapapi @pepycambodia<br />email: d@pepyride.org<br />
  47. 47. Photo Credits<br />Photos from Flickr<br />@nebarnix<br />@lara604<br />@mithril<br />@alancleaver<br />@simulacraofmi<br />@press the b[o]tton<br />@claudiasnell<br />@hrdrck<br />@kristabrath<br />@tormods<br />@tamer_shabaneh<br />@beth19<br />@divemasterking2000<br />@jurvetson<br />@looking4poetry<br />@garryknight<br />@sandvand<br />Photos of PEPY class and school<br />Photographer: Mathieu Young<br />Drawings & illustrations<br />Artist: Maria Perez<br />

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