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Subliminal messages fv


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Subliminal messages fv

  1. 1. SUBLIMINAL PERCEPTION<br />By<br />Melissa Arbulú & Daniel Agosin<br />
  2. 2.<br />
  3. 3. Whatisthemeanining of Subliminal?<br />SUB (below) – LIMEN (threshold)<br />Stimulusperceived 50% of the time (conscious)<br />Stimulation<br />Registration<br />Organization<br />Interpretation<br />Subliminal Perception<br />04/10/2011<br />
  4. 4. Subliminal Messaging – LAUNCH<br /> 1957: “ TheHiddenPersuaders” – Vance Packard & James Vicary<br />&<br />Subliminal Perception<br />04/10/2011<br />
  5. 5. Subliminal Perception<br />Characteristics<br />Perception of stimuliormessagewithoutawareness<br />Need of attention<br />Influenceoverpeoples’sbehavior<br />Types<br />Visual <br />Auditory<br />Subliminal Perception<br />04/10/2011<br />
  6. 6. Subliminal Perception<br />Visual Subliminal Perception “Priming”<br />Words<br />Videos<br />Graphics<br />Subliminal Perception<br />04/10/2011<br />
  7. 7. Subliminal Perception<br />Auditory Subliminal Perception<br />Target messageis placed belowtheauditorythreshold and ismaskedbymusic<br />Possibleto use “backwardmaskedmessages”<br />Possibleto use “silent-subliminals”<br />Time-shrunk subliminal messages can be hidden in music<br />Subliminal Perception<br />04/10/2011<br />
  8. 8. Subliminal Stimulation – Techniques<br />1970's by illustrator, Nelson Carrick<br />Subliminal Perception<br />04/10/2011<br />
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  10. 10. Subliminal Messaging – A Urban Legend?<br />Neuroimaging evidence of subliminal priming for spoken words <br />Emmanuel Dupoux, 2009<br />Subliminal Perception<br />04/10/2011<br />
  11. 11. Subliminal Messaging – Effectiveness?<br />BUY<br />Subliminal Perception<br />04/10/2011<br />
  12. 12. Subliminal Messaging – Effectiveness?<br />Weight loss messages, smoking cessation, assertiveness cues, back masking in music, self-esteem and memory in audio tapes, and embedded pictures are ineffective <br />Recent studies demonstrate that subliminal priming can, indeed, be perceived unconsciously (i.e., Lipton Ice), and only works when the prime goal is goal-relevant.<br />Subliminal Perception<br />04/10/2011<br />
  13. 13. There is no conclusive research evidence that subliminal stimulation & advertising works<br />ITWORKS<br />
  14. 14. ApplicationExamples: Movies<br />VS<br />Movie The Rescuers: 1977<br />Movie Fantasy: 1940<br />Subliminal Perception<br />04/10/2011<br />
  15. 15. ApplicationExamples: Movies<br />Subliminal Perception<br />04/10/2011<br />
  16. 16. ApplicationExamples: Politics<br />Subliminal Perception<br />04/10/2011<br />
  17. 17. Application Examples: Politics<br />Subliminal Perception<br />04/10/2011<br />
  18. 18. ApplicationExamples: Advertisment<br />A brief, specific message that cannot be <br />perceived at a normal level of conscious <br />to influence the costumer behavior<br />SUBLIMINAL<br />ADS.<br />≠<br />Placement & Associative ads.<br />Subliminal Perception<br />04/10/2011<br />
  19. 19. ApplicationExamples: Advertisment<br />Direct impoverished stimulation<br />Embedding<br />Ontario’s Casinos<br />Camel Ad<br />Subliminal Perception<br />04/10/2011<br />
  20. 20. ApplicationExamples: Advertisment<br />Skittles ad<br />Gin ad<br />Subliminal Perception<br />04/10/2011<br />
  21. 21. ApplicationExamples: Advertisment<br />FemaleBody<br />Head of a dog on Coke machine <br />Coke: Vending machine<br />Subliminal Perception<br />04/10/2011<br />
  22. 22. ApplicationExamples: Advertisment<br />Combining techniques: <br />Ferrari: Figure-ground & Double Entrance<br />Kool: Embedded & Double Entrance<br />Kool cigarettes Ad <br />Ferrari: Marlboro Ad<br />Subliminal Perception<br />04/10/2011<br />
  23. 23. ApplicationExamples: Advertisment<br />Double Entrance<br />Subliminal Perception<br />04/10/2011<br />
  24. 24. ApplicationExamples: Advertisment<br />“Full Approach”: Colors, sounds, corporal language, subliminal messaging<br />Subliminal Perception<br />04/10/2011<br />
  25. 25.<br />
  26. 26. Conclusions<br />The main purpose of subliminal messages:induce people's behavior through unconscious perception.<br />Although their effectiveness has not been fully tested due to its nature, it can be said that this is closely related on whether subliminal messages are goal-relevant to the person or not.<br />The potential impact that these messages have on the consumer ‘s behavior, despite the controversy they generate, promote the extensive use of them in<br />advertising.<br /> Is it an ethical practice for businesses to use and develop SM? Just a clue: According to AMA’S code of ethics, the marketers: Must “represent intentions transparently”.<br />Subliminal Perception<br />04/10/2011<br />
  27. 27. Thanks!<br />Subliminal Perception<br />04/10/2011<br />
  28. 28. References<br />Reference [1] University of Michigan, Psychology Department<br />Reference [2] “Psychology oh Human Behavior” - KUMAR, Arvind<br />Reference [3] “Unconscious Processing: Subliminal Perception, Neuropsychology, and the I-Function” -HELLEW, Lauren and “MPRA”- KLIMOV, Blagoy<br />Reference [4] MERIKLE, Phillip - University of Waterloo, Psychology Department<br />Reference [5] “Consciousness” – EVANS, C.O and FUDJAC´S, J.<br />Reference [6 ] MERIKLE, Phillip - University of Waterloo, Psychology Department<br />Reference [7] “Unconscious Processing: Subliminal Perception, Neuropsychology, and the I-Function” -HELLEW, Lauren<br />Reference [8] University of Michigan, Psychology Department<br />Reference [9] “Is there an effect of subliminal messages in music on choice behavior? “ EGERMANN, Hauke ; KOPIEZ, Reinhard and REUTER, Cristoph<br />Reference [10] “Is there an effect of subliminal messages in music on choice behavior? “ EGERMANN, Hauke ; KOPIEZ, Reinhard and REUTER, Cristoph<br />Reference [11]:<br />Reference [12]: Zachary Jones , Sauer, 11/21/96.<br />Reference [13]: Benady, David // Marketing Week (01419285); 9/25/2003, Vol. 26 Issue 39, p14 <br />Reference [14]: (Cerebral bases of subliminal speech priming)<br />Reference [15]:<br /><ul><li>Simpson, P., Brown, G., & Widing, R. E. (1998). The association of ethical judgment of advertising and selected advertising effectiveness response variables. Journal of Business Ethics, 77(2), 125-136.
  29. 29. Rogers, M., Seiler, C. A. (1994, March/April). The answer is no: A national survey of advertising industry practitioners and their clients about whether they use subliminal advertising. Journal of Advertising Research, 34(2), 36-45.</li></ul>Subliminal Perception<br />04/10/2011<br />
  30. 30. References<br /><ul><li>Reference [16]:
  31. 31. Gable, M., Wilkens, H., Harris, L., Fernberg, R. (1987). An evaluation of subliminally embedded sexual stimuli. Journal of Advertising, 16(1), 26-30.
  32. 32. Moore, T. E. (1982). Subliminal advertising: What you see is what you get. Journal of Marketing, 46,38-47.
  33. 33. Pratkanis, A. R. (1992). The cargo-cult science of subliminal persuasion. Skeptical Inquirer, 16, 260-272.
  34. 34. Rosen, D., & Singh, S. (1992). An investigation of subliminal embed effect on multiple measures of advertising effectiveness. Psychology and Marketing, 9,157-173.
  35. 35. Reference [17]: Epley, N., Savitsky, K., & Kachelski, R. A. (1999). What every skeptic should know about subliminal persuasion. The Skeptical Inquirer, 23(4), 40-46.
  36. 36. Reference [18]:Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology Monograph, 9, 1-27.
  37. 37. Reference [19]:Theus, K. T. (1994, May/June). Subliminal advertising and the psychology of processing unconscious stimuli: A review of research. Psychology & Marketing, 77(3), 271-290.
  38. 38. Reference [20]:Karremans, Wolfgang & Stroebe. 2006. “Beyond Vicary's fantasies: The impact of subliminal priming and brand choice. Journal of Experimental Pshychology.
  39. 39. Reference [21]:
  40. 40. Reference [22]: Wells, William, Burnett, John & Moriarty, Sandra (1996): Publicidad, principios y prácticas. Terceraedición. México. Prentice-Hall.
  41. 41. Reference [22]: Singh Garodia, Vikram (2011) “Effect of subliminal messages on the sales of a product”. Case of: slice “aamsutrapunjab technical university. New delhi institution of management.</li></ul>OTHERS<br /><ul><li>
  42. 42.
  43. 43.,
  44. 44. Perloff, Richard (1997): The Dynamics of Persuasion: Communication and Attitudes in the 21st Century . Routledge; 3 edition</li></ul>Subliminal Perception<br />04/10/2011<br />