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New Spring

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premium brand in cookware and buffet solutions to individuals and professionals

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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New Spring

  1. 1. Ein Kamel geht eher durch ein Nadelöhr, wenn es leicht eingefettet ist. <br />Kehlog Albran<br />
  2. 2. Marke(n)<br />
  3. 3. Vision (shared values)<br />Tohelpyouinnovateanddelightyourcustomers in everyway<br />Share ourexpertisewithyou<br />Create profitable solutionstailoredtoyou<br />Deliversafequality – every time<br />Take thelead on …<br />Table top cooking?<br />Buffet solutions?<br />Front cooking?<br />Besociallyandenvironmentallyaware<br />
  4. 4. Ziele<br />SPRING als vertrauenswürdigen Partner am Markt etablieren; erst im Retail- (HH), gefolgt von Professionellen- und Gastronomie- (FS) Bereichen (B2B)<br />SPRING als premium Produkte (HH) sowie solution-provider (FS) am Markt etablieren (B2C)<br />SPRING als innovativen und leading Nischen-player präsentieren und klar positionieren (Segment-Marketing)<br />
  5. 5. Situation Heute<br />Produkte sind seit Monaten (Jahren!) nicht in adäquater Menge verfügbar; sehr variabel (bis schlecht) in Qualität und mit hohen (Kunden-Dienst) post-sales Kosten verbunden; Kunden, Distributoren und Agenten sind unzufrieden<br />Preise und Vertrieb basieren auf Gefühl, bzw. werden opportunistisch ad-hoc etabliert bzw. modifiziert; Kosten scheinen nicht klar zuteilbar zu sein bzw. lassen Freiraum zu Diskussion und Interpretation<br />Promotion und Kommunikation ist verwirrend (push-pull, trade- und brand-marketing); kaum synchronisiert; eher reaktiv und defensiv; „Spring Switzerland made in China“<br />Kunden haben SPRING gelistet, leiden aber unter mittelmässiger Dienst- und Service-Leistung; (zu) viel manuelle Arbeit und Information in Köpfen, Dokumentation (Kunden und Produkte-Datenbank) lückenhaft; dh. (viele) Fehler und Folgekosten<br />Strukturen und Systeme sind „veraltet“; Sitzungen und Protokolle sind überflüssig und Zeitverschwendung; alles muss immer wieder angepackt werden und scheint nicht erledigt bzw. lösbar zu sein<br />Neue Produkte sind versprochen (und verkauft) bevor sie überhaupt akzeptiert und verfügbar sind; gute Produkte werden verschlimmbessert und Zubringer, bzw. ganze Produkte-Linien werden „fliegend“ gewechselt; unter (zu) grossem Risiko<br />Generell ist das Vertrauen „verloren“ bzw. stark angeschlagen und SPRING scheint führungs- bzw. strategielos<br />
  6. 6. Wie ist es zu dieser Situation gekommen<br />Shared Values (superordinate goals) sind geteilte Werte; Zentrale Glauben und Haltungen; für was die Organisation steht und an was sie glaubt<br />Strategie und Pläne für die Allokation von knappen Betriebsmitteln des Unternehmens, über die Zeit, um identifizierte Ziele zu erreichen; Umgebung, Konkurrenz, Kunden<br />Struktur und Weise in der die Unternehmensbereiche miteinander in Beziehung stehen; zentralisierte, funktionelle Abteilungen etc.<br />Systeme und Verfahren, die Prozesse und Routinen die kennzeichnen wie die Arbeit erledigt werden sollte; finanzielle Systeme, Rekrutierung, Förderung und Leistungsbewertungssysteme, sowie Informationssysteme<br />Staff oder Personal in Anzahl und Art, innerhalb der Organisation<br />Stil und kulturelle Prägung der Organisation; sowie wie sich Manager in Schlüsselpositionen im Erreichen der Ziele der Organisation verhalten (Management Art)<br />Skills oder unterscheidende Fähigkeiten des Personals oder der Organisation als Ganzes (Kernkompetenzen)<br />
  7. 7. Optionen<br />Neuanfang oder Zurück zum Ursprung?<br />Aus Sicht von „SPRING“ sind heute beide Divisionen (Haushalt und Gastronomie) zu je 50% für den Umsatz verantwortlich; SPRING USA ist „unabhängig“ und daher „ausgeschlossen“<br />Leider ist dieser Umsatz nicht rentabel und unter Budget; in Markt-Anteilen sind wir „unsichtbar unter others“ und erscheinen in keiner Statistik; dh. kein wichtiger player<br />Die MARKE hingegen ist fantastisch im premium Bereich positioniert; dh. wenn erst(ens) Produkte-Verfügbarkeit und Qualität wieder stimm(t)en, dann wäre schon ein grosser Schritt nach vorne getan<br />Mittelfristig würde es bestimmt Sinn machen die beiden Divisionen klar zu trennen – oder aber klar zu integrieren <br />zwei grund-verschiedene Strategien, welche beide relativ vernünftig umsetzbar wären<br />sicher kann nicht gleich weiter-gewirtschaftet werden und ebenfalls sicher können nicht beide Optionen simultan gefahren werden<br />
  8. 8. Empfehlung<br />Retail-Markt wird „global homogenisiert“; dh. Preiskampf und kaum Differenzierungs-Chancen<br />Gastro-Markt hat Platz für Wachstum (premium und Exklusivität); Innovation kann mit/über Key-Accounts entwickelt und validiert werden<br />Profi-Markt gibt Amateur (Retail) Vertrauen und angestrebtes Image<br />
  9. 9. Bestandteil eines Marketingplans<br />

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