What kind of media
distribute your media
product and why?
With more than 60 iconic media brands, IPC creates content for
multiple platforms, across print, online, mobile, tablets and events.
There are many different brands within IPC which you can chose to
publish your magazine under. There is “Teen Now” section of IPC where
I think my magazine is most suited, also there are many music type
categories to chose from, etc NME and Uncut.
Bauer have more than eighty influential media brands, spanning a wide
range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parkers,
MATCH, Magic 105.4, Kiss 100, Kerrang and 4Music. Their business is
built on millions of personal relationships with engaged audiences.
Because Bauer publishes mostly music magazine’s my magazine will be
appropriate for this website, as the genre is pop music and will attract a
BBC magazines have been publishing since 1923 (the radio times), they
have a variety of different types and genres, some include: Doctor Who
Adventures, It’s Hot, and Top of the Pops, which is the magazine I am
using as inspiration for my own magazine. I believe my music magazine
will fit in to the BBC’s style of magazine, as my own is based on the
conventional forms of a Teen Mag, as it has many aspects from Top of
the Pops. Finally BBC titles are now published by Immediate under
licence from BBC Worldwide.
Seymour is 100% owned by the Frontline Group (Immediate Media
Company, Haymarket Publications, Bauer). At Seymour we have 13%
share of the total magazine market and the Frontline Group, including
Seymour, has 42% share. This gives us the stability and clout to drive
your magazine sales, in an increasingly volatile market place. Seymour
is the largest distributor of UK magazines internationally, exporting
magazines to over 90 countries. This would be ideal for my magazine as
I will be able to get it distributed worldwide, so more people will be
able to purchase and read it.
This distributer focuses mainly on specific genres of music, this gives
me a good market to put my magazine into. As my magazine involves
pop music making it an ideal genre to distribute by music mags. As
music plays a huge part into promoting my magazine. Music mags is
ranked 1,216,642 in the United Kingdom, and distribute magazines
from Guitar world to Bass player.
There are only a handful of distributing companies who
specify just in music, this is why you must find a distributing
company fits the style of magazine and also which can be
promoted well. Distributors and publishers only take on
magazine which they believe will it will sell well and there is
evidence of that in the magazine.