1.
Small talk in the Digital Age: Making Sense of Phatic Posts Making Sense of Microposts #MSM2012, #WWW2012. April 16, 2012 Danica Radovanovic, Massimo Ragnedda Danica Radovanovic: Licence CC Attribution BY-NC-ND 3.0Flickr a.star

2.
Phatic communication is “a type of speech in which ties of union are created by a mere exchange of words” and its purpose is toestablish and maintain the social bonds of the interlocutors (Malinowski, 1923)

3.
Phatic, small talk = linguistic ping • establishing and maintaining connection with others • a social, communicative, and validation/recognition function • indexical information for social categorization • negotiating the relationship (relative status,roles,and affectivity) • reinforcing social structure (Philip Riley) • keep harmony and balance in the communityFlickr: fritzi

4.
Phatic posts

5.
Flickr t heirhistory ‘’Watching Titanic. Bored’’

6.
aizuchi

7.
(Steve, 58): We are poking all the time. For a longtime. It means someone likes you or someoneremembered you and wanted to say ‘’Hi’’(Philip, 26): “Someone is thinking of you. By poking they are letting you know. Poke is like a substitute for touch’’ Radovanovic, D. (2012), Qualitative study, semi-structured interviews

8.
social groomingFlickr: webmink

9.
Educational element

10.
Connected presenceFlickr andymatthews

11.
Flickr: Tom Coates

12.
THANK YOU!For more information:twitter @danicardanica@danicar.orghttp://www.danicar.org