Mobile Advertising Finale


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Mobile Advertising Finale

  1. 1. Mobile Advertising
  2. 2. Agenda What? Who? How? 2
  3. 3. Mob Adv: concept What? The use of the mobile internet as a marketing tool is growing at a rapid pace worldwide. Mobile Advertising executions can be text or graphic banners, multimedia ads served onto MobileTV or via video, branding and sponsorship opportunities as well as mobile search by keyword or mobile directory advertising. Interactive Advertising The essence 3
  4. 4. interact Highlights Who? interact as a solution integrator selects the best technical solutions and services to be implemented and integrated into the MNO infrastructure. Based in Rome, founded in 1995, since 2005 working with OT Group implementing CMS and Streaming solutions worldwide, thanks also to the partnership with . In 2009 interact set up a branch office in Cairo. 4
  5. 5. Amobee Highlights Who? Amobee is the first company to deliver a unified, telco-grade system for funding mobile content and communications through advertising revenues. Proven experience of multiple channel launches (WAP, Applications, SMS, Video etc.). 70+ Employees (60+ in R&D and Operations). Commercial offices in San Francisco, London and Paris Strong financial background Group Contract with Vodafone and Telefonica 5
  6. 6. Presence Together! 6
  7. 7. Solution description How? Solution overview Multi-channel Adv Agencies: value of local market knowledge Reporting User profiling Business models available 7
  8. 8. SDP and Ad Server A D S E R V E R 8
  9. 9. The Ecosystem Interactive Advertising The facilitation Buy side Sell side 9
  10. 10. Holistic Solution for Mobile Operators » All mobile ad inventory types: video, messaging, music, apps, games, WAP, etc… using one holistic ad-server. Holistic » All facets of Ad Operations: campaign management, targeting and reporting tools. » Support all sales channels - remnant inventory management. » No two deployments are the same: from business model to deployment type to ad selection algorithms. Flexible » We tailor each deployment to suit the specific local ecosystem. » Proven track record integrating with enabling vendors. » From low touch to full blown integration. » Distributed architecture (Java based Service Logic Execution Environment running on Tomcat servers). Telco Grade » Carrier grade infrastructure (using Oracle, NetApp storage, Cognos and hosting by Equinix Amsterdam). 10
  11. 11. Business Flow Efficiency Yield management and optimization Feed Inventory Ad Operator Forward remnant Media Campaign Media Trafficking Selection Product Sell Care and Load Planning Delivery Creatives Mobile Internal Yield Centric reports Accountability Management and Efficiency Customer 3rd party I/O reports creatives tag Tracking Media Analyze Report to Agency 3rdParty planning reports client Media Agency Ad Buy Creative Server Payments planning 11
  12. 12. A Multi-Channel Solution What are you up to tonight? *Ad* Macbook Air. The thinnest Notebook http;//wap.ap Wap Portal Audio/Video Streaming Application & Widget Messaging 12
  13. 13. Ad Agencies: management Local vs Global Agencies » Local agencies can target the subscribers easily, having a better knowledge of the market » interact has privileged relationships with key market players Advanced Tools for Agencies » Easy to Use interfaces for creation and tracking of campaigns » Support of 3rd Parties tags Training and Editorial Support » interact & Amobee will help with production guidelines and best practices » Full service as an option for operation start up 13
  14. 14. Business Intelligence & Reporting » Clear and relevant performance analysis » Based on Cognos 8 Business Intelligence platform and Oracle DB » The reporting module provides roles based access to all key system KPIs: Campaign, inventory, MIS for all inventory types via a web based interface » Key features: Scheduling and auto-triggering based on thresholds Customizable queries and ‘at a glance’ dashboards with drilldown ‘Near live’ data – collection every hour Graphical reporting Highly scalable 14
  15. 15. User Profiling SDP is able to manage the user profiles, thanks also to the integration with the MNO infrastructure More info = better targeting 15
  16. 16. Profiling, Targeting & Ad Selection » A to Z solution to P manage user profiles: from Opt-in to Ad Selection T » Multi-channel approach: from collection to delivery AS 16
  17. 17. Business Model Available In House Solution: deploy the solution in your data center better control, improved latency, increase your knowhow Shared ASP mode: hosted in Amsterdam reduced impact on your infrastructure, better time to market Dedicated ASP mode: hosted next to you thanks to interact & Amobee expertise, leave the management to us but have your own solution for mobile advertising Choose your starting point! 17
  18. 18. Thank you! interact SpA Via Angelo Bargoni, 78 000153 – Roma, Italy Tel. +39 0658318301 Fax +39 0658318303 E-mail: