Mob Adv: concept
The use of the mobile internet as a marketing tool is growing at a rapid pace
Mobile Advertising executions can be text or graphic banners, multimedia
ads served onto MobileTV or via video, branding and sponsorship
opportunities as well as mobile search by keyword or mobile directory
interact as a solution integrator selects the
best technical solutions and services
to be implemented and integrated into the MNO infrastructure.
Based in Rome, founded in 1995,
since 2005 working with OT Group implementing CMS and
Streaming solutions worldwide, thanks also to the partnership
In 2009 interact set up a branch office in Cairo.
Amobee is the first company to deliver a unified, telco-grade
system for funding mobile content and communications through
Proven experience of multiple channel launches (WAP,
Applications, SMS, Video etc.).
70+ Employees (60+ in R&D and Operations).
Commercial offices in San Francisco, London and Paris
Strong financial background
Group Contract with Vodafone and Telefonica
Buy side Sell side
Holistic Solution for Mobile Operators
» All mobile ad inventory types: video, messaging, music, apps,
games, WAP, etc… using one holistic ad-server.
Holistic » All facets of Ad Operations: campaign management, targeting
and reporting tools.
» Support all sales channels - remnant inventory management.
» No two deployments are the same: from business model to
deployment type to ad selection algorithms.
Flexible » We tailor each deployment to suit the specific local ecosystem.
» Proven track record integrating with enabling vendors.
» From low touch to full blown integration.
» Distributed architecture (Java based Service Logic Execution
Environment running on Tomcat servers).
Telco Grade » Carrier grade infrastructure (using Oracle, NetApp storage,
Cognos and hosting by Equinix Amsterdam).
Efficiency Yield management
Media Trafficking Selection
Sell Care and
Media Analyze Report to
planning reports client
Creative Server Payments
A Multi-Channel Solution
What are you
up to tonight?
Audio/Video Streaming Application
Ad Agencies: management
Local vs Global Agencies
» Local agencies can target the subscribers easily, having
a better knowledge of the market
» interact has privileged relationships with key market
Advanced Tools for Agencies
» Easy to Use interfaces for creation and tracking of
» Support of 3rd Parties tags
Training and Editorial Support
» interact & Amobee will help with production guidelines
and best practices
» Full service as an option for operation start up 13
Business Intelligence & Reporting
» Clear and relevant performance analysis
» Based on Cognos 8 Business Intelligence
platform and Oracle DB
» The reporting module provides roles
based access to all key system KPIs:
Campaign, inventory, MIS for all inventory
types via a web based interface
» Key features:
Scheduling and auto-triggering based
Customizable queries and ‘at a
glance’ dashboards with drilldown
‘Near live’ data – collection every
SDP is able to manage the user
profiles, thanks also to the integration
with the MNO infrastructure
More info = better targeting
Profiling, Targeting & Ad Selection
» A to Z solution to
manage user profiles:
from Opt-in to Ad
collection to delivery AS
Business Model Available
In House Solution: deploy the solution in your data center
better control, improved latency, increase your knowhow
Shared ASP mode: hosted in Amsterdam
reduced impact on your infrastructure, better time to market
Dedicated ASP mode: hosted next to you
thanks to interact & Amobee expertise, leave the management
to us but have your own solution for mobile advertising
Choose your starting point!