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Building a CNS-ASU Communications Strategy

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A presentation given to the 2013 Board of Visitors Meeting for CNS-ASU.

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Building a CNS-ASU Communications Strategy

  1. 1. (Building a) CNS-ASU Communications Strategy Daniel Hooker, MLIS Communications Program Coordinator 1
  2. 2. Introductions 2
  3. 3. Agenda  Introductions  Communications Tools  Strategic Framework  Past  Present  Future  Discussion 3
  4. 4. Tools New CNS-ASU website 4
  5. 5. Tools Multimedia • Video library • Event photos 5
  6. 6. Tools Social media and other methods of engagement 6
  7. 7. Strategic Framework for CNS-ASU Communications Past Present Future 7
  8. 8. Past How can we ensure that CNSASU activities are properly archived for posterity? How can we make past activity easy to find and clearly demonstrate lessons learned? How can we make use of summarized past activity to inform present/future work? Some ideas: • • • • Video library Other multimedia Research description pages Package of web materials (“microsite”) 8
  9. 9. Present How can we most effectively promote and profile our ongoing activity? How can we ensure that the wide variety of CNS activity is represented clearly and in a timely manner? What types of activity have priority for communications? Some ideas: • CNS-ASU News (press releases, blog posts) • Events Calendar • Social media 9
  10. 10. Future What are the best achievements to highlight in order to secure additional funding for CNS activities? How can we use communications to establish a legacy for CNS? Some ideas: • Educational achievements (scholars/alumni) • CNS-ASU Library (publication list) • Activity timeline • Combination of everything? • Other…? 10
  11. 11. Discussion 1. Key Messages: What are the core concepts of CNS-ASU work? What should be emphasized? 2. Audiences: Who are we talking to primarily? Secondarily? 3. Activities: Should we prioritize outreach or messaging? 4. Tools: are these the right ones? Are there others? Are there novel ways to adapt them? 5. Timeline: Where are we as a Center? Is it time to establish a legacy, or is that premature? 11

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