Marketplace Startups: Lessons Leaned

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Slides from my talk at #foundersexchange on marketplace startups, value, half-lives and virality.

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Marketplace Startups: Lessons Leaned

  1. 1. Marketplace Startups: Latest Lessons Learned Dan Hill - CTO at Crashpadder - @serenestudios
  2. 2. @serenestudios | dan@crashpadder.com | www.danhilltech.comDo I need a chicken or an egg? Value and Half-life Competition and virality
  3. 3. @serenestudios | dan@crashpadder.com | www.danhilltech.com The BasicsTypes of marketplace: local & non-local
  4. 4. @serenestudios | dan@crashpadder.com | www.danhilltech.com The Basics Types of marketplace: local & non-localYou need availability/liquidity. This is hard.
  5. 5. @serenestudios | dan@crashpadder.com | www.danhilltech.com The Basics Types of marketplace: local & non-local You need availability/liquidity. This is hard.Generate revenue from facilitating value transfer
  6. 6. @serenestudios | dan@crashpadder.com | www.danhilltech.com The Basics Types of marketplace: local & non-local You need availability/liquidity. This is hard.Generate revenue from facilitating value transfer So, understand the product you sell: Hosts sell rooms. We sell trust.
  7. 7. @serenestudios | dan@crashpadder.com | www.danhilltech.comChicken and Egg: Seeding
  8. 8. @serenestudios | dan@crashpadder.com | www.danhilltech.com Seeding a new marketStart in one place, get liquidity, move on
  9. 9. @serenestudios | dan@crashpadder.com | www.danhilltech.com Seeding a new marketStart in one place, get liquidity, move on A time critical event. Olympics, Edinburgh Festival, SWSX
  10. 10. @serenestudios | dan@crashpadder.com | www.danhilltech.com Seeding a new marketStart in one place, get liquidity, move on A time critical event. Olympics, Edinburgh Festival, SWSX An existing strong network. A niche. University Alumni’s, cyclists, cabin crew
  11. 11. @serenestudios | dan@crashpadder.com | www.danhilltech.com Types of valueLasting inventory: you can keep sucking value out rooms, cars, parking spaces One-time inventory: you sell it, it’s gone tasks, food, things
  12. 12. @serenestudios | dan@crashpadder.com | www.danhilltech.com Marketplace Half-lifeThe time it takes for your inventory to half in value non-engagement, response rate
  13. 13. @serenestudios | dan@crashpadder.com | www.danhilltech.comCompetition and Virality
  14. 14. @serenestudios | dan@crashpadder.com | www.danhilltech.com Competition and ViralityYou want to manage the competition on both sides. Competition = Improving products
  15. 15. @serenestudios | dan@crashpadder.com | www.danhilltech.com Competition and ViralityYou want to manage the competition on both sides. Competition = Improving products But. The side that’s competing won’t go viral/share. You don’t want competition on price.
  16. 16. @serenestudios | dan@crashpadder.com | www.danhilltech.com Marketplaces are coolHigh network effect = High switching cost Metcalfe’s law, reviews, testimonials You’re using existing value Not building hotels, but selling shovels
  17. 17. @serenestudios | dan@crashpadder.com | www.danhilltech.com Dan Hill Co-founder, CTO - Crashpadder @serenestudiosdan@crashpadder.comwww.danhilltech.com

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