Digital Media and Marketing Platform: Mobile Marketing


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Digital Media and Marketing Platform: Mobile Marketing

  1. 1. Mobile Marketing Constantinos Panayi (13158605) YU FU (13160771) Melanie Thomas (13160713) Paige Hilliard (12018463) Daniel Vickers (13151667)
  2. 2. Task 1 • Story 1 Apple Already at Work on iPhone 6 This story reveals how the new iPhone 6 will probably look like. It attracts viewers because it has an image of the iPhone 6 looking very different as the ones we have already seen. Also, it reveals some new features that the iPhone will have. Story 2 Online, Mobile Poker Coming to the Golden State? This story informs us that online mobile poker might get legal in the U.S state of California. This story is quite interesting because it gives a lot of information about the state of California, its neighbour state Nevada and online mobile poker.
  3. 3. • Story 1 Mobile Marketing Contributes $139 Billion to U.S. Economy in 2012; Set to Rise to $400 Billion by 2015. This story informs us how important is mobile marketing for economies. It gives data how much money it contributed to the U.S in 2012 and by how much it is estimated to rise. Story 2 MMA Announces the 2013 Smarties™ Global Award Winners On 25 September 2013 in New York, NY the 2013 Global Smarties™ Gala took place, a showcase of marketer, media and agency excellence was presented, which celebrates the best and brightest in mobile creativity. With submissions from over 36 countries, the Mobile Marketing Association (MMA) announced the winners of the Smarties to culminate its annual mobile conference, SM2.
  4. 4. • Story 1 StartMeApp Launches Mobile RTB Ad Exchange Latin American ad network StartMeApp has launched its mobile RTB exchange, enabling advertisers, agencies and DSPs to buy and sell inventory in real-time auctions. StartMeApp is already working in 120 countries, dealing with advertisers including Coca Cola, Audi and Samsung. Story 2 Google Launches Prepaid Card for Your Wallet Google has released its first prepaid card for its Wallet users. It is only used in the U.S so far and is accepted where Mastecard is accepted.
  5. 5. iAds With iAds, you can get your message out to the millions of people worldwide who use different products every day.
  6. 6. Task 3 WeChat is a new and powerful mobile communication tool. It supports sending voice, video, photo and text messages. It is free to download, install and use WeChat . However, you may need to pay your carrier for internet service. You can also do group chats to chat with several friends together or you can find new friends nearby to talk to. You can have a beautiful album,recorded live save in the album share with your friends. At the same time, you can scan product bar code,book covers, CD covers, and even scan to translate English words into Chinese. Expression tores, there are fun and interesting expression here. WeChat works on iOS, Android, Windows Phone, Symbian and BlackBerry devices.
  7. 7. Line camera liven up your photos and share them with your friends on LINE, Facebook, Twitter, and other social networking services. Easily bring out the natural charm in your photos with the new “Beauty” feature. Use simple commands to automatically edit your photos. Over 1000 stamps, including the popular LINE stamps and over 100 different kinds of frames and rich fonts are at your fingertips for free. Over 5000 stamps total New stamps featuring popular characters and stamps drawn by famous illustrators are added every week to help you spruce up your photos. Use your own illustrations, text or photos to make your own stamps. A full collection of photography aids. Easy photo sharing that is Share your photos on a wide variety of social networking services including Facebook, Twitter and of course LINE.
  8. 8. Sina Weibo is a visual micro-blogging service which cleverly integrates picture and videos. Enabling you to quickly view updates about friends and topics that interest you without having to waste time scanning through screens of endless text. This is easily share your ideas, personal updates and news including videos and pictures. Updates browse your concerned friends,entertainer sand experts release of the latest micro blogging. Instant access to domestic and international news, network popular topic, funny videos and pictures. Anywhere to share photos, text, location or forward interesting content to your friends