Digital Media and Marketing Platform: Mobile Marketing
Constantinos Panayi (13158605)
YU FU (13160771)
Melanie Thomas (13160713)
Paige Hilliard (12018463)
Daniel Vickers (13151667)
Apple Already at Work on iPhone 6
This story reveals how the new iPhone 6 will probably look like. It attracts
viewers because it has an image of the iPhone 6 looking very different as the
ones we have already seen. Also, it reveals some new features that the
iPhone will have.
Online, Mobile Poker Coming to the Golden State?
This story informs us that online mobile poker might get legal in the U.S state
of California. This story is quite interesting because it gives a lot of
information about the state of California, its neighbour state Nevada and
online mobile poker.
Mobile Marketing Contributes $139 Billion to U.S. Economy in
2012; Set to Rise to $400 Billion by 2015.
This story informs us how important is mobile marketing for economies. It
gives data how much money it contributed to the U.S in 2012 and by how
much it is estimated to rise.
MMA Announces the 2013 Smarties™ Global Award Winners
On 25 September 2013 in New York, NY the 2013 Global Smarties™ Gala took
place, a showcase of marketer, media and agency excellence was presented,
which celebrates the best and brightest in mobile creativity. With submissions
from over 36 countries, the Mobile Marketing Association (MMA) announced
the winners of the Smarties to culminate its annual mobile conference, SM2.
StartMeApp Launches Mobile RTB Ad Exchange
Latin American ad network StartMeApp has launched its mobile RTB
exchange, enabling advertisers, agencies and DSPs to buy and sell inventory in
StartMeApp is already working in 120 countries, dealing with advertisers
including Coca Cola, Audi and Samsung.
Google Launches Prepaid Card for Your Wallet
Google has released its first prepaid card for its Wallet users. It is only used in
the U.S so far and is accepted where Mastecard is accepted.
With iAds, you can get your
message out to the
millions of people
worldwide who use
different products every
WeChat is a new and powerful mobile communication tool. It supports sending voice,
video, photo and text messages. It is free to download, install and use WeChat .
However, you may need to pay your carrier for internet service. You can also do group
chats to chat with several friends together or you can find new friends nearby to talk
to. You can have a beautiful album,recorded live save in the album share with your
friends. At the same time, you can scan product bar code,book covers, CD covers, and
even scan to translate English words into Chinese. Expression tores, there are fun and
interesting expression here. WeChat works on iOS, Android, Windows Phone, Symbian
and BlackBerry devices.
Line camera liven up your photos and share them with your friends on
LINE, Facebook, Twitter, and other social networking services. Easily bring
out the natural charm in your photos with the new “Beauty” feature. Use
simple commands to automatically edit your photos. Over 1000 stamps,
including the popular LINE stamps and over 100 different kinds of frames
and rich fonts are at your fingertips for free. Over 5000 stamps total New
stamps featuring popular characters and stamps drawn by famous
illustrators are added every week to help you spruce up your photos. Use
your own illustrations, text or photos to make your own stamps. A full
collection of photography aids. Easy photo sharing that is Share your
photos on a wide variety of social networking services including Facebook,
Twitter and of course LINE.
Sina Weibo is a visual micro-blogging service which cleverly integrates picture
and videos. Enabling you to quickly view updates about friends and topics that
interest you without having to waste time scanning through screens of endless
text. This is easily share your ideas, personal updates and news including
videos and pictures. Updates browse your concerned friends,entertainer sand
experts release of the latest micro blogging. Instant access to domestic and
international news, network popular topic, funny videos and pictures.
Anywhere to share photos, text, location or forward interesting content to