Đặng Đức Sơn
Email:
sondd@lapoo.vn
Facebook:
http://facebook.com/
ducson09
NHỮNG NỘI DUNG CHÍNH
Structured Data
Authorship và Author Rank
Schema.org
Data highlighter
Structured Data

Dữ liệu có cấu trúc ( Structured Data ) là dữ
liệu định dạng kết cấu cho một nội dung, đóng vai
trò quan ...
Tác dụng Structured Data

•

•

Cho phép SE hiểu một cách cụ thể một nội
dung.
Cho phép người sử dụng nhận thấy giá trị
củ...
Phân biệt Structured data
Dữ liệu có cấu trúc nó bao
gồm cả Rich Snippets
schema, Content và Author
ship.
Authorship

Google Authorship là một tiêu chí mới giúp bảo vệ nội
dung tự sáng tạo của người dùng thông qua tài khoản
trên...
Author Rank
Một thước
đo đánh
giá về sự
uy tín của
tác giả
Schema.org ?
Structured data + Extended Vocabulary
Microdata
Microformats
RDFa

Schema.org

<div itemscope itemtype=“http:...
Các loại Schema.org
Article
Blog
Book
ItemList
Map
MediaObject
Movie
MusicPlaylist
MusicRecording
Painting
Photograph
Reci...
Ebay
AggregateRating

Product > Offers

<div itemscope itemtype="http://schema.org/Product">
<img src="http://i.ebayimg.co...
IMdb
AggregateRating

TVSeries > actors

<div id="content-2-wide" class="redesign" itemscope itemtype="http://schema.org/T...
Rotten Tomatoes
Movie > director

<body id="" itemscope itemtype="http://www.schema.org/Movie" >
<img src="http://content8...
MySpace
MusicGroup
MusicRecording

<div id="ProfileMusicPlayer" itemscope itemtype="http://schema.org/MusicGroup">
<li dat...
TicketMaster
Event

<div itemscope itemtype="http://schema.org/MusicGroup">
<h1 itemprop="name">Red Hot Chili Peppers Tick...
Recipes
Recipe > calories

Recipe > ingredient
<div itemscope itemtype="http://data-vocabulary.org/Recipe”><h1 itemprop="n...
Breadcrumb

<body itemscope itemtype="http://schema.org/WebPage">
<div id="breadcrumb-nav" itemprop="breadcrumb">

<strong...
Tools


Schema-creator.org



hRecipe helper for Chrome



Microformats for Chrome



Microdata Tool



Google’s Rich...
Áp dụng thực tế
Data highlighter










Articles
Book Reviews
Events
Local Businesses
Movies
Restaurants
Software Applications
...
Cách thực hiện Data Highlighter
Nội dung rút ra từ Data highlighter



Cấu trúc website
Cấu trúc bài viết
Cảm ơn
Chân thành cảm ơn mọi người đã lắng nghe
Upcoming SlideShare
Loading in …5
×

Structured data

331 views

Published on

Nội dung nghiên cứu về Structured data ( Dữ liệu cấu trúc ) của Son Dang - SOPA.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
331
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Structured data

  1. 1. Đặng Đức Sơn Email: sondd@lapoo.vn Facebook: http://facebook.com/ ducson09
  2. 2. NHỮNG NỘI DUNG CHÍNH Structured Data Authorship và Author Rank Schema.org Data highlighter
  3. 3. Structured Data Dữ liệu có cấu trúc ( Structured Data ) là dữ liệu định dạng kết cấu cho một nội dung, đóng vai trò quan trọng trong việc giúp các công cụ tìm kiếm tìm ra mối liên hệ để sắp xếp chúng trên các kết quả hiển thị. Bao gồm: Nội dung và Rich Snippets.
  4. 4. Tác dụng Structured Data • • Cho phép SE hiểu một cách cụ thể một nội dung. Cho phép người sử dụng nhận thấy giá trị của một trang web “trước khi họ click và ghé thăm trang - thông qua rich snippet trên SERP
  5. 5. Phân biệt Structured data Dữ liệu có cấu trúc nó bao gồm cả Rich Snippets schema, Content và Author ship.
  6. 6. Authorship Google Authorship là một tiêu chí mới giúp bảo vệ nội dung tự sáng tạo của người dùng thông qua tài khoản trên Google+
  7. 7. Author Rank Một thước đo đánh giá về sự uy tín của tác giả
  8. 8. Schema.org ? Structured data + Extended Vocabulary Microdata Microformats RDFa Schema.org <div itemscope itemtype=“http://schema.org/Product”> More on Schema: http://www.seomoz.org/blog/schema-examples
  9. 9. Các loại Schema.org Article Blog Book ItemList Map MediaObject Movie MusicPlaylist MusicRecording Painting Photograph Recipe Review Sculpture TVEpisode TVSeason TVSeries WebPage WebPageElement Event Creative works Place Schema.org Intangible Product Organisation Person Educational org Government org Local Business http://schema.org/docs/full.html City, Country, Stat e Civic Structure Landform Landmarks Local Business Residence Job posting Language Offer Quantity Geo Coordinates
  10. 10. Ebay AggregateRating Product > Offers <div itemscope itemtype="http://schema.org/Product"> <img src="http://i.ebayimg.com/t/Logitech-Revue-Google-TV/23/!!d-4vB!!mM~$(KGrHqZ,!mEEy+jCzGFUBM87bKTK1g~~_35.JPG" alt="Logitech Revue With Google TV" itemprop="image"> <div class="pnr-txt" itemprop="description">The Logitech Revue is a media streamer with Google TV, which serves as a complete entertainment system. With its Ethernet Interface, this Logitech Smart TV allows you to downl</div> <a itemprop="aggregateRating" itemtype="http://schema.org/AggregateRating" href="#pbe-rvws"> <span itemprop="ratingValue" content="4"></span> <span itemprop="ratingCount" content="80"></span>User reviews <span itemprop="reviewCount">80</span> <div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer"> New<span itemprop="price">$149.98</span> <span itemprop="priceCurrency" content="USD"></span></div> <div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer">New: other <span itemprop="price">$79.99</span><span itemprop="priceCurrency" content="USD"></span></div> A working example of Product vocabulary on Ebay.com
  11. 11. IMdb AggregateRating TVSeries > actors <div id="content-2-wide" class="redesign" itemscope itemtype="http://schema.org/TVSeries"> <img src="http://ia.media-imdb.com/images/M/MV5BMTkxNTI1NTI3NF5BMl5BanBnXkFtZTcwMjA2MDU1MQ@@._V1._SY317_.jpg" alt="Heroes Poster" title="Heroes Poster" itemprop="image" /> <h1 class="header" itemprop="name"> Heroes <span>(II)</span> <span class="tv-series-smaller">(TV Series 2006&ndash;2010)</span> </h1> <div class="star-box giga-star" itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span itemprop="ratingValue">7.1</span>/<span itemprop="bestRating">10</span> <span itemprop="ratingCount">34,156</span> <p itemprop="description"> They thought they were like everyone else... until they woke with incredible abilities. </p> <a href="/name/nm0171059/" itemprop="actors">Jack Coleman</a>, <a href="/name/nm0659363/" and <a href="/name/nm0893257/" itemprop="actors">Milo Ventimiglia</a> A working example of TVSeries vocabulary on IMdb itemprop="actors">Hayden Panettiere</a>
  12. 12. Rotten Tomatoes Movie > director <body id="" itemscope itemtype="http://www.schema.org/Movie" > <img src="http://content8.flixster.com/movie/10/93/37/10933762_det.jpg" alt="Inception" title="Inception" itemprop="image" /> <h1 class="movie_title"><span itemprop="name">Inception (2010)</span></h1> <meta itemprop="awards" content="Certified Fresh" /> <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span itemprop="ratingValue">86</span> <meta itemprop="bestRating" content="100" /> <meta itemprop="worstRating" content="0" /> Reviews Counted: <span itemprop="reviewCount">281</span><br /> <span itemprop="contentRating">PG-13</span> <a <a <a <a href="/movie/browser.php?movietype=1&genre=9"><span itemprop="genre">Drama</span></a>, href="/movie/browser.php?movietype=1&genre=1"><span itemprop="genre">Action & Adventure</span></a>, href="/movie/browser.php?movietype=1&genre=13"><span itemprop="genre">Mystery & Suspense</span></a>, href="/movie/browser.php?movietype=1&genre=14"><span itemprop="genre">Science Fiction & Fantasy</span></a> <p itemprop="director" itemscope itemtype="http://schema.org/Person"> <a href="/celebrity/christopher_nolan/" itemprop="url"><span itemprop="name">Christopher Nolan</span></a></p> A working example of Movie vocabulary on Rotten Tomatoes
  13. 13. MySpace MusicGroup MusicRecording <div id="ProfileMusicPlayer" itemscope itemtype="http://schema.org/MusicGroup"> <li data-songId="75405428" itemprop="tracks" itemscope itemtype="http://schema.org/MusicRecording"> <span itemprop="name">Pyro</span> <meta itemprop="duration" content="PT4M10S" /> <meta itemprop="url" content="http://www.myspace.com/music/player?song=..." /> <meta itemprop="inAlbum" content="Come Around Sundown" /> <meta itemprop="interactionCount" content="UserPlays:152270" /> A working example of Music Group vocabulary on MySpace
  14. 14. TicketMaster Event <div itemscope itemtype="http://schema.org/MusicGroup"> <h1 itemprop="name">Red Hot Chili Peppers Tickets</h1> <h2 class="txt16" itemprop="description">Red Hot Chili Peppers Tickets and Concert Dates</h2> <tr itemprop="events" itemscope="itemscope" itemtype="http://schema.org/Event"> <time datetime="2012-03-29T19:30:00-04:00" itemprop="startDate"></time> <span itemprop="location"> <a class="event" href="http://www.ticketmaster.com/Tampa-Bay-Times-Forum-tickets-Tampa/venue/106710">Tampa Bay Times Forum </a> </span> <span itemprop="name description">Red Hot Chili Peppers</span> <a itemprop="url" href="http://www.ticketmaster.com/event/0D004777AD0E7D5A?artistid=848229&majorcatid=10001&minorcatid=60"> Find Tickets</a> A working example of Event vocabulary on TicketMaster
  15. 15. Recipes Recipe > calories Recipe > ingredient <div itemscope itemtype="http://data-vocabulary.org/Recipe”><h1 itemprop="name">Soft Chicken Tacos</h1> <img itemprop="photo" src="http://img4.myrecipes.com/i/recipes/ck/06/09/chicken-tacos-ck-1227897-l.jpg" /> <p itemprop="summary"><p>Forty percent of WOW's cafeteria sales...</p> <span itemprop="yield">4 servings (serving size: 3 tacos)</span> <ul itemprop="nutrition" itemscope itemtype="http://data-vocabulary.org/Nutrition"> <li>Calories:<span itemprop="calories“>329</span></li> <li>Fat:<span itemprop="fat“> 12.5g</span></li> <li>Saturated fat:<span itemprop="saturatedFat“>3.5g</span></li> <li itemprop="ingredient" itemscope itemtype="http://data-vocabulary.org/RecipeIngredient"> <span itemprop="amount">1 teaspoon</span><span itemprop="name"> chili powder</span><span itemprop="preparation"></span></li> <li itemprop="ingredient" itemscope itemtype="http://data-vocabulary.org/RecipeIngredient"> <span itemprop="amount">1/2 teaspoon</span><span itemprop="name"> salt</span></li> <ol itemprop="instructions“><li>Prepare grill...</li></ol> <span itemprop="author">Cooking Light</span> <span itemprop="published">SEPTEMBER 2006</span> <span itemprop="recipeType">Main Dishes</span> <span itemprop="recipeType">Mexican</span> <span itemprop="recipeType">Poultry</span> Oh wait, where’s the schema here!
  16. 16. Breadcrumb <body itemscope itemtype="http://schema.org/WebPage"> <div id="breadcrumb-nav" itemprop="breadcrumb"> <strong>You are here:</strong> <a href="/">Home</a> > <a href="/type/">Used Cars</a> > <a href="/type/used-Audi/ ">Used Audi</a> > <a href="/type/used-Audi/A3/ ">Used Audi A3</a> 2011 Audi A3 Black 5dr </div>
  17. 17. Tools  Schema-creator.org  hRecipe helper for Chrome  Microformats for Chrome  Microdata Tool  Google’s Rich Snippets Testing Tool  Quixapp.com http://www.seomoz.org/blog/exploring-the-new-features-in-bing-webmaster-tools
  18. 18. Áp dụng thực tế
  19. 19. Data highlighter         Articles Book Reviews Events Local Businesses Movies Restaurants Software Applications TV Episodes
  20. 20. Cách thực hiện Data Highlighter
  21. 21. Nội dung rút ra từ Data highlighter   Cấu trúc website Cấu trúc bài viết
  22. 22. Cảm ơn Chân thành cảm ơn mọi người đã lắng nghe

×