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Strategy & Structure: ConveyUX 2015
- Structure ConveyUX 2015 Strategy Doing It Right, And How You’d Know
- 1989
- “ — Jared Spool Design is the rendering of intent. “
- 1989 $111,000,000
- $7,500,0002014
- 1963 “Sleeper” by Woody Allen © United Artists 1973
- 1963 “I wanted the shape of it to sing an unencumbered song” image: https://www.linkedin.com/in/digijeff
- 1962 “Always design a thing by considering it in its next larger context”
- https://flic.kr/p/awoXAa https://flic.kr/p/awoXAa 1962 1963
- What Is Good Structure? https://flic.kr/p/4kkUkR
- http://99percentinvisible.org/episode/u-t-b-a-p-h/
- TACTICS https://flic.kr/p/555zPv
- STRATEGY https://flic.kr/p/555zPv
- PLACES MADE OF INFORMATION
- Photo: Melissa Mahoney “There is no right way.”
- http://www.theguardian.com/environment/2014/mar/14/europe-gm-crop-regulations1894
- 1899
- 1165
- 100
- Toward Good Structure 4
- Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697 1. Mapped Intentions
- A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness. Korzybski
- Service Acquire
- Acquire Service Optimize Innovate Now Future Engagement Conversion
- Intention Map
- Intention Map
- Intention Map
- Intention Map
- Intention Map
- INTENT STRUCTURE
- THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION INSTEAD OF THE TRUTH 1971
- http://www.uxbooth.com/articles/designing-for-mobile-part-1-information-architecture/
- 1959
- 19591955
- CarltonOaksLutheranChurch,SanDiegoUSA.RobertDesLauriers(1960) ChapelleNotreDameduHaut,Ronchamp,France.LeCorbusier(1950-1955)
- 1920 2. Arrange for Meaning
- 1989
- 1989
- Find a Job Partners Seeking Employment UMJobs.org Schedules Academic HR Staff HR HR Professionals Community of Practice Procedures Workplace Improvement Manage Celebrating Professional Development Compliance Hotline Shared Services Center Wolverine Access SPG Ask HR Staffing Leaves of Absence Compensation and Classification Remote Employment Return to Work Mediation Services Workplace Climate Assessment Campus Commitment Nondiscriminat ion Policy Diversity Matters Voices of the Staff Diversity Around Campus Recruiting and Employment Services Successful Employee Selection Temporary Staffing Services Retention Toolkit Termination Unit Cutoff Calendar Retirement Swag E-Verify UMatter Candy J. Johnson Award Distinguished Diversity Leadership Award James T. Neubacher Award President’s Staff Innovation Award Service Awards Staff Stories HR Development Career Development Resources Career Path Navigator MHealthy Abuse Hurts Heath and Medical Benefits News Mission and Vision Service Areas Contact + Directions Strategic Plan Confidentiality Statement Statement on Stewardship Police Department Oversight Committe Office of Institutional Equity Regional Campuses Get a Job Do Your Work Take Care About UMHR
- Changed Arrangement = Changed Meaning
- 1984
- Changed Adjacencies = Changed Meaning
- “The Structural Integrity of Meaning Across Contexts” - Jorge Arango
- 1972
- MEANING STRUCTURE INTENT
- 3. Dumb Models
- 2001
- Rhetorical > Pictorial
- Flat Drill-Down Pancake Consistent Exhaustive Dimensional See Across Tasty Cakes Articulated Meaningful ͢ shopping* * * shopping quoting rentals quoting requesting customrentals us us *custom *
- Workplace Home MotorVehicle Workplace Distracted Driving First Aid Rx Teen Driving
- 4. Structural Vocabulary
- @lukew
- 1972
- 1972
- Copyright Regents of the University of California Credit: UC San Diego Publications 1970
- https://flic.kr/p/3cxQ7S 1914
- Implicit Connotation Integral Ornament Innovative Revolutionary Extraordinary Original New Words Pretty All Around Consistent Advanced Tech Looks Expensive “Interesting” Heroic Copyright Regents of the University of California Credit: UC San Diego Publications
- 19592011
- 19141909
- 19771962 2000
- DECORATED SHED Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
- 1905
- 1977
- DECORATED SHED Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient 1991
- Explicit Denotation Implicit Connotation Applied Ornament Integral Ornament Evocative Innovative Evolutionary Revolutionary Ordinary Extraordinary Conventional Original Old Words New Words Pretty In Front Pretty All Around Inconsistent Consistent Conventional Tech Advanced Tech Looks Cheap Looks Expensive “Boring” “Interesting” Expedient Heroic
- Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
- Complexity and Contradiction
- INTENT MEANING STRUCTURE
- Space < Place
- Product < Experience
- MINIMALLY VIABLE
- MAXIMALLY VALUABLE https://flic.kr/p/ejbpt8
- 1. Mapped Intentions 2. Meaningful Arrangement 3. Dumb Models 4. Structural Vocabulary
- understandinggroup.com ?