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Strategy & Structure: ConveyUX 2015

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Strategy & Structure: ConveyUX 2015

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Slides from a talk I got to give at ConveyUX 2015 in Seattle.

There's audio and video (of the slides, not of me pacing back and forth on stage):

https://vimeo.com/117540225

Slides from a talk I got to give at ConveyUX 2015 in Seattle.

There's audio and video (of the slides, not of me pacing back and forth on stage):

https://vimeo.com/117540225

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Strategy & Structure: ConveyUX 2015

  1. Structure ConveyUX 2015 Strategy Doing It Right, And How You’d Know
  2. 1989
  3. “ — Jared Spool Design is the rendering of intent. “
  4. 1989 $111,000,000
  5. $7,500,0002014
  6. 1963 “Sleeper” by Woody Allen © United Artists 1973
  7. 1963 “I wanted the shape of it to sing an unencumbered song” image: https://www.linkedin.com/in/digijeff
  8. 1962 “Always design a thing by considering it in its next larger context”
  9. https://flic.kr/p/awoXAa https://flic.kr/p/awoXAa 1962 1963
  10. What Is 
 Good Structure? 
 https://flic.kr/p/4kkUkR
  11. http://99percentinvisible.org/episode/u-t-b-a-p-h/
  12. TACTICS https://flic.kr/p/555zPv
  13. STRATEGY https://flic.kr/p/555zPv
  14. PLACES MADE OF INFORMATION
  15. Photo: Melissa Mahoney “There is no right way.”
  16. http://www.theguardian.com/environment/2014/mar/14/europe-gm-crop-regulations1894
  17. 1899
  18. 1165
  19. 100
  20. Toward 
 Good 
 Structure 4
  21. Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697 1. Mapped Intentions
  22. A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness. Korzybski
  23. Service Acquire
  24. Acquire Service Optimize Innovate Now Future Engagement Conversion
  25. Intention Map
  26. Intention Map
  27. Intention Map
  28. Intention Map
  29. Intention Map
  30. INTENT STRUCTURE
  31. THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION INSTEAD OF THE TRUTH 1971
  32. http://www.uxbooth.com/articles/designing-for-mobile-part-1-information-architecture/
  33. 1959
  34. 19591955
  35. CarltonOaksLutheranChurch,SanDiegoUSA.RobertDesLauriers(1960) ChapelleNotreDameduHaut,Ronchamp,France.LeCorbusier(1950-1955)
  36. 1920 2. Arrange for Meaning
  37. 1989
  38. 1989
  39. Find a Job Partners Seeking Employment UMJobs.org Schedules Academic HR Staff HR HR Professionals Community of Practice Procedures Workplace Improvement Manage Celebrating Professional Development Compliance Hotline Shared Services Center Wolverine Access SPG Ask HR Staffing Leaves of Absence Compensation and Classification Remote Employment Return to Work Mediation Services Workplace Climate Assessment Campus Commitment Nondiscriminat ion Policy Diversity Matters Voices of the Staff Diversity Around Campus Recruiting and Employment Services Successful Employee Selection Temporary Staffing Services Retention Toolkit Termination Unit Cutoff Calendar Retirement Swag E-Verify UMatter Candy J. Johnson Award Distinguished Diversity Leadership Award James T. Neubacher Award President’s Staff Innovation Award Service Awards Staff Stories HR Development Career Development Resources Career Path Navigator MHealthy Abuse Hurts Heath and Medical Benefits News Mission and Vision Service Areas Contact + Directions Strategic Plan Confidentiality Statement Statement on Stewardship Police Department Oversight Committe Office of Institutional Equity Regional Campuses Get a Job Do Your Work Take Care About UMHR
  40. Changed Arrangement = Changed Meaning
  41. 1984
  42. Changed Adjacencies = Changed Meaning
  43. “The Structural Integrity of Meaning Across Contexts” - Jorge Arango
  44. 1972
  45. MEANING STRUCTURE INTENT
  46. 3. Dumb Models
  47. 2001
  48. Rhetorical > Pictorial
  49. Flat Drill-Down Pancake Consistent Exhaustive Dimensional See Across Tasty Cakes Articulated Meaningful ͢ shopping* * * shopping quoting rentals quoting requesting customrentals us us *custom *
  50. Workplace Home MotorVehicle Workplace Distracted Driving First Aid Rx Teen Driving
  51. 4. Structural Vocabulary
  52. @lukew
  53. 1972
  54. 1972
  55. Copyright Regents of the University of California Credit: UC San Diego Publications 1970
  56. https://flic.kr/p/3cxQ7S 1914
  57. Implicit Connotation Integral Ornament Innovative Revolutionary Extraordinary Original New Words Pretty All Around Consistent Advanced Tech Looks Expensive “Interesting” Heroic Copyright Regents of the University of California Credit: UC San Diego Publications
  58. 19592011
  59. 19141909
  60. 19771962 2000
  61. DECORATED SHED Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
  62. 1905
  63. 1977
  64. DECORATED SHED Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient 1991
  65. Explicit Denotation Implicit Connotation Applied Ornament Integral Ornament Evocative Innovative Evolutionary Revolutionary Ordinary Extraordinary Conventional Original Old Words New Words Pretty In Front Pretty All Around Inconsistent Consistent Conventional Tech Advanced Tech Looks Cheap Looks Expensive “Boring” “Interesting” Expedient Heroic
  66. Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
  67. Complexity and Contradiction
  68. INTENT MEANING STRUCTURE
  69. Space < Place
  70. Product < Experience
  71. MINIMALLY VIABLE
  72. MAXIMALLY 
 VALUABLE https://flic.kr/p/ejbpt8
  73. 1. Mapped Intentions 2. Meaningful Arrangement 3. Dumb Models 4. Structural Vocabulary
  74. understandinggroup.com ?

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