clarity, understanding + the science of theorganization of information1 the individual who organizes the patternsinherent in data, making the complex clear2 a person who creates the structure or mapof information which allows others to ﬁndtheir personal paths to knowledge3 the emerging 21st century professionaloccupation addressing the needs of the agefocused upon clarity, human understanding,and the science of the organization ofinformation - information architecture
1972A common obstacle to understanding andcommunicating our needs, and to realizingsolutions to them, is our habit of asking for aspeciﬁc product we have used or seen (evenif it has been a failure) rather than analyzingour need.The Nature of Recreation, p.18
Performance is the measure of how well [the stuff we make] responds to our needs, and the basis of a common vocabulary for communicating our needs.Continuum a continuous sequencein which adjacent elements are notperceptibly different from eachother, although the extremes arequite distinct.
Performance is the measure of how well [the stuff we make] responds to our needs, and the basis of a common vocabulary for communicating our needs.
Case Study: Publishing Co.- Profound business model, market changes- Stakeholder blend of old + new- Ambitious software development schedule- Heroic internal dev team 37
“I call each of these points a cultural address” -Brian Eno
Whenever a duality starts to dissolve, those who felttrapped at one end of it suddenly feel enormousfreedom – they can now redescribe themselves. But,by the same token, those who deﬁned their identity bytheir allegiance to one pole of the duality andrejection of the other) feel exposed. The walls havebeen taken away, and the separation between insideand outside is suddenly gone. This can create wide-scale social panic... AXIS THINKING ( excerpt from Brian Enos diary ) 1995-2005
tips for usingperformance continuums:- grammatical symmetry- not necessarily opposites- zero is ok, but only w/ direction- add sparklines to indicate weight, distribution of intention and opinion- voice as a future objection to the structures you’ll recommend: “it’s too...”