1.
DECIDING
TOGETHER
UX London
Dan Klyn

2.
http://iainstitute.org

3.
Three Tools for
Deciding Together

4.
DESIGN IS
THE
RENDERING
OF INTENT
Jared Spool

5.
Consensus is a con

6.
Coherence from durable agreement

7.
1. Dumb Models

8.
“Now that I see it…”

9.
Find a Job
Partners
Seeking
Employment
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Professionals
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Practice
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Center
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Access
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and
Classification
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ion Policy
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Matters
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Staff
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Around
Campus
Recruiting and
Employment
Services
Successful
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Selection
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Toolkit
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Calendar
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Johnson
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Award
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Contact +
Directions
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Michigan
Living and
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Get a Job
Do Your Work
Take Care
About UMHR

10.
GOOD FOR
• Establishing what “things” are
• Relative understanding of scale
• Shake loose from UI-centricity

11.
Make A Dumb Model
10min
• A physical inventory
of the things

12.
A discussionabout how these two things relate.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014

13.
The one thing is more important,or
there’s more of one thing, in relation to
the other thing.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014

14.
The one is a sub-set of the other, and is
of central importanceto the latter.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014

15.
The one is a sub-set of the otherbut is
not core, just a part.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014

16.
That’s no moon...
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014

17.
The two things are related however the
smaller exists or has presence beyond
the larger.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014

18.
The two things are related, the smaller is not
a part of the larger, exists or has presence
beyond the larger and is further away in
relevance or importanceto
the conversation.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014

19.
Make A Dumb Model
10min
• A physical inventory
of the things

20.
Make Another Dumb Model
10min
• A perceptual inventory
of thing doing

21.
SHOW
&
TELL

22.
2. Tetrad Analysis
from the work of Marshall McLuhan

23.
As Tom Wolfe has aptly inquired,
What if McLuhan is right?
Suppose he is what he sounds
like—
the most important thinker since
Newton, Darwin, Freud, Einstein
and Pavlov?

24.
any understanding
of social and cultural change
is impossible without a
knowledge of the way media
work as environmentsMassage

25.
Tetrad Analysis

26.
reverse
into
documentation
retrieve
dirt + stick
obsolesce
chalkboard
COOLenhance
extent of what we
can talk about
together in real
time
WHITEBOARD

27.
reverse
into
depiction
retrieve
maquettes
obsolesce
comps
enhance
ability of architect
to describe what
might be good to
do
COOL
WIREFRAME

28.
reverse
into
the product itself
retrieve
structural engineer’s
“working drawings”
obsolesce
comps
HOT
enhance
ability of designers
to indicate how the
UI should be built
WIREFRAME

29.
Tetrad Analysis

30.
Refactor Your Dumb Model
based on Tetrad Analysis
of your Metaphor
15min

31.
3. Performance
Continuums
From the work of
Richard Saul Wurman

32.
EITHER / OR

33.
VS

34.
A map is not the territory it represents,
but, if correct, it has a similar structure
to the territory, which accounts
for its usefulness.
- Korzybski

35.
YET

36.
4 3 2 1 0 1 2 3 4 55
Aesthetics Tangibility

37.
GOOD FOR
- Externalizing internal will
- Depersonalizing direction-setting
- Setting goals and establishing O’s (vs KR)
- Measuring the gap betweencurrent state
and desired future state(s)
Modeling stakeholders’ intent

38.
NOT GOOD FOR
- Stakeholders are unwilling to decide
- Stakeholders are unwilling to prioritize
- Fear is a primary energy source in the
organization
Certain conditions are unhelpful

39.
Build An Intention Model
based on prior
conceptual models +
tetrad analysis
15min

40.
Service Acquire
Local Files Stream
About me, for me About me, for others

41.
Render Your Intent
describe the changes that
you’d make to the product
to better align it with your
team’s intent
15min

42.
TACTICS
- Do the session around this by itself;
don’t try to make it part of another
meeting
- Emphasis in the tabulated results can be
positional movement, or magnitude of
the “gap” to close, or both
For Intention Modeling

43.
INTENT
STRUCTURE
MEANING

44.
@undrstndng
http://understandinggroup.com
@danklyn

45.
Works Cited
4
Jared Spool. (2003) UIE Tips: Design is the Rendering of
Intent. Accessed at:
https://www.uie.com/brainsparks/2013/12/30/uietips-
design-is-the-rendering-of-intent/
5
Photograph titled Welsch Choir [no date recorded]. From
the George Grantham Bain Collection, Library of Congress
Accessed at:
http://www.loc.gov/pictures/item/ggb2006010482/marc/
6
Toolshed. West Dean College, West Sussex England UK.
(2016)
Photo by Dan Klyn.
7 - 8
Zoolander. (2001)
Parmount Pictures.
18 - 24
Jason Hobbs, The Design Behind The Design Behind The
Design. (2015)
Accessed at:
http://www.slideshare.net/jasonhobbs77398/the-design-
behind-the-design-behind-the-design
25
Joshua Prince Ramus (2006), Behind The Design of
Seattle’s Library [TED talks].
Accessed at:
https://www.ted.com/talks/joshua_prince_ramus_on_seattl
e_s_library?language=en
26
March 1967, A Schoolman’s Guide To Marshall McLuhan.
John M. Culkin.
Saturday Review Magazine
27
March 1969, The Playboy Interview:
Marshall McLuhan.
Playboy Magazine
28
Marshall McLuhan predicts Amazon
29
Marshall McLuhan and Quentin Fiore (1967).
The Medium is the Massage
New York: Random House.
32
McLuhan on Hot and Cool medium
38
Calamity Jane. (1963)
Warner Brothers
39
Pillow Talk. (1959)
Universal International
41, 42
American Memory collection images
44
Rocky IV . (1998)
Metro Goldwyn Mayer.
45
Richard Saul Wurman, Alan Levy, Joel Katz
(1972). The Nature of Recreation.
Cambridge: MIT Press.
46
Alfred Korzybski (1939). Five Lectures on General
Semantics. Accessed at:
https://archive.org/details/FiveLecturesOnGener
alSemantics-korzybski1939
52
Sir John Gilbert (circa 1873)
Trinculo, Stephano and Caliban
55
Community (2013 )
Sony Pictures Television