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A Quick Look at Rafflecopter

I take a quick look at Rafflecopter and use an example of a competition that I ran on SocialBookshelves.com, my book blog, to show you how it can generate results.

http://www.danecobain.com

View the YouTube video: http://bit.ly/1wfp968

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A Quick Look at Rafflecopter

  1. 1. fst // credentials // 2013 www.fstthegroup.com we are fst > we are… individually different but together we are inspiringly different your creative business partner
  2. 2. fst // credentials // 2013 the campaign > The prize: 1 x £25 Amazon voucher > Entry mechanism: Social actions (tweets/likes/follows) the results > Tweets: 132 > New likes: 183 > New follows: 138 > Blog comments: 64 www.fstthegroup.com
  3. 3. fst // credentials // 2013 ROI > Cost: £25 + time (2 hours) > Actions: 517 > Unique Visits: 442 > Cost Per Action: 5p > Cost Per Unique Visit: 6p www.fstthegroup.com
  4. 4. fst // credentials // 2013 methodology > Desirable prize, appealing to large audience > Rafflecopter widget: Uses social actions > Seeded through social media > Regular ‘refresher’ tweets throughout > Keyword-rich blog post title > Seeding to competition forums > Competition tweets inherently go ‘viral’ optional extras > E-mail support > Banner ads on competition sites > Further competitions on third-party sites www.fstthegroup.com
  5. 5. fst // credentials // 2013 www.fstthegroup.com we are fst > we are… individually different but together we are inspiringly different your creative business partner

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