8 Elements Missing from Many Healthcare Marketing Program
3. COMMUNITY BUILDINGHealthcare marketers should embrace their role as online community builders, creating andmaintaining forums where patients and family members can gather and share information.1. PatientsIt’s absurd that the voice of the patient doesn’t inform more healthcare communicationsprograms. Patient input should serve as the foundation of everything we do.2. PHYSICIANSIt is time for hospital marketers to get involved inphysician relations and explore new ways to engagethis vital audience. Start by integrating online videoand social media into the mix.5. INTEGRATIONThink of the power andpossibilities of a consistentmessage communicatedacross multiple platforms:YouTube, Pinterest, Instagram,Facebook, Twitter and Google+.6. ONLINE VIDEO2013 is the year of online video content adoption. Consumers expect video, and hospitalsneed to get on the bandwagon. You’ve got doctors – let’s meet them via video.7. WELLNESS & PREVENTIONThe time is now to learn how to promote populationhealth and wellness. Hint: create communities of sharedinterest (women’s health, diabetes, hypertension, etc.).8. SEGMENTATIONYou’re not marketing to one homogenous audience. You havemany niche groups with varied health interests. Utilizing social mediatools is a perfect way to segment and engage your audiences.4. DIALOGUEHospitals and healthcaresystems should be havingconversations with consumers,not talking at them. The daysof spewing content andhoping for results is over.Engage. Engage. Engage.Jennings is a healthcare marketing agency based in Chapel Hill, NC.To find out more, email Dan Dunlop at firstname.lastname@example.org or visit jenningsco.com.WhatsmissingfrommostHEALTHCAREMARKETINGPROGRAMS?