Event Top Chef Contest & Art De Table Show 2012Project by Saudi Arabian Chef AssociationPeriod May 20th – 23rd of May 2012Parallel Event For Food & Hotel Hospitality Expo 2012Main Target Females, Traders, FMCG Professionals, End ConsumersVenue Jeddah Center for Forums & Events – Jeddah – KSAEvent Duration 4 daysJury 5 international Chefs from World Association of Chef Societies (WACS) World Association of Chef Societies
Event Profile Expo Visitor Promotion & Publicity Campaign Expo Categories Top Chef Competition Categories Main Sponsor & Category Sponsors Benefits
Two exciting visitor features of the food & hotel Arabia shows are the prominent Top ChefArabia contest and the Art de Table competition.•Top Chef ArabiaFirst staged during the 2002 edition, it now attracts so much interest that the contest is quicklyoversubscribed with chefs eager to display their culinary skills for this coveted award whilstachieving press and public exposure for their hotel or restaurant.In addition to the competitive sessions, each evening also includes themed cookingdemonstrations that make this a unique gastronomic experience for visitors.•Art de TableIntroduced in 2008, this competition delighted visitors with hotels and restaurants competing forthe award of best table display.SponsorshipBoth events enjoy popular support and are ideal sponsorship opportunities; Top Chef Arabia ishoused in an especially constructed auditorium and Art de Table in a dedicated display area. TheTop Chef competition, with its ancillary cooking demonstrations by leading chefs, offerstremendous promotional potential with its audience participation, prize contests, CCTV linkthroughout the venue and full media leads.
Expo Visitor Promotion & Publicity Campaign An extensive promotion and publicity campaign will be undertaken throughout Saudi Arabia and the neighboring Gulf States. This will ensure the maximum number of high profile visitors. The campaign will incorporate: • Direct fax, mail, SMS and e-mail campaigns targeted at leading buyers, businessmen and professionals. • Advertisements & supplements in supporting newspapers, specialist journals and on the Internet. • Targeted invitations to manufacturers, chefs, consultants, specifies, food & beverage managers, catering managers, • traders, distributors, contractors and business entrepreneurs. • Posters, banners, outdoor billboards and electronic.
Additives Bakery Products Condiments Confectionery Dairy Products Dried Food Delicatessen & Fine Food Diabetic Food Fast & Snack Food Fats & Oils Flavorings Flour, Grains, Rice and Pasta Fresh Fruit & Vegetables Frozen Food Health/ Dietary Food Herbs & Spices Meat, Poultry & Fish Mineral & Carbonated Water Mineral Supplements Preserves & Honey Pulses Soft Drinks & Fruit Juices Sugar & Syrups Tea & Coffee
A. Daily Live Cooking B. Daily Table Set-up Competition C. Carving Competition D. Barista Competition E. Salon Culinaire Show Piece Competition F. Chocolate Presentation G. Novelty Cake H. Arabic Sweets Presentation I. Salon Culinaire Cold ExhibitionTop Chef COMPETITION CATEGORIES
A: Daily live cooking events Four Course Dinner prepared within 3 hours Day 01: Asian concept Day 02: Pasta concept Day 03: Indian concept Day 04: Arabic concept
B: Daily Table Set-Up Competition Daily different themes & concepts show
E: Salon Culinaire Show Pieces CATEGORIES: i. Show Pieces (Butter, Chocolate, Sugar, Cheese & Bread). ii. Traditional Arabic Dishes (3 Plates). iii. Amuse Guelle: (5 Types assorted by 8 pieces per type on a tray).
i. Salon Culinaire Show PiecesButter, Chocolate, Sugar, Cheese & Bread
ii. Arabic Salon Culinaire Show Pieces Traditional Arabic Dishes (3 plates)
iii. Salon Culinaire Show Pieces5 Types assorted by 8 pieces per type on a tray
F: Chocolate Presentation Best Special events chocolate presented• Wedding• Eid• Birthdays• Childrens day• Parties
Sponsors Benefits/ROI Regular size Double size or QuantityTop Chef Contest Sponsors & Category Sponsor Benefits Top Chef Top Chef Main Sponsor Category SponsorLogo on 2 Roll Ups at Venue main entrance 30 x 30 cm 15 x 15 cmLogo on the 100,000 (A5) Flyers 6 x 4 cm 3 x 2 cmLogo on 2 Pop Ups (1 at Expo entrance + 1 inside Top Chef contest hall) 40 x40 cm 20 x 20 cmLogo on one sleeve of all Jury members (7x5cm) total of 5 judges Logo on the Jerseys back of all Jury members( 5 judges) 15 x 10 cmLogo on 500 Certificates Logo on backdrops during all PR news pictures and TV interviews Top Chef Sponsor product placement + 9 m open space stand Special (3x3m) Product Placement & booth promotional table30’ radio (Vocal) spot on the PA system within the Top Chef hall Every 30 minutes Every hourBranding the tables front side of particular sponsored category (96 x 86 cm) (10 tables) (5 tables) 2 above Top Chef 1 over CategorySponsor private double sided full branded danglers (2x 1m) hall cornerMoving Logo (Gobo light) on the wall of the expo Product using during contest (Free product materials from client side) Live cooking demonstration for client brand in front of end consumers
Sponsors Gobo Logo on the wall of Main Entrance
Sample of 2011 flyer for public (100,000 copy)Sample of 2011 flyer inviting chefs (5,000 copy)
Flyers Layout (A5)Sample of TopChef 2010 flyer
KSA KSA Dubai Adnan Merhabi Georges Yazbeck Mario Saaibyadnan@topgoldintl.com email@example.com firstname.lastname@example.org 00966 540 904 906 00966 558282853 00971 503 777 589 Rami Nicolas email@example.com 00966 55 899 9070 Best Culinary Regards For more info feel free to contact us