Campaign Presented To: Joshua Garcia Villa Group Prepared By: Teevan McManus Managing Partner ReputationManagers.com 800-516-1819 [email_address] Reputation Management for Villa Group branded terms
<ul><li>1. According to Jupiter Research, 67% of people search for businesses on the Internet before doing business with them. </li></ul><ul><li>2. Google has never manually removed a search listing from its index even if it was proven to be incorrect or slanderous data. </li></ul><ul><li>3. Controlling the search results for your brand can protect you against future slanderous attacks from employees, </li></ul><ul><li>4. More than half of the slander that we see is from Ex-Employees and Competitors. No matter how great of a company you are, you are susceptible to online attacks. </li></ul>Why do you need an active Reputation Management Campaign?
Current Issues identified: Search Terms: -Universal Vacation Club -Villa Group -Villa Del Mar Negative URLs: -RipOffReport.com -ComplaintsBoard.com Non-ideal URLs: -TripAdvisor.com (low rating) Current issues for Villa Group
will flood the search engines about you or your company Simply put, we will increase the good, push down the bad Control results for all 3 brand search terms What specifically do we do?
Step 1 Collaborate with your internal team Step 2 Step 3 Step 4 Step 5 Step 6 Collaborate with your internal team Learn about upcoming News worthy content and plan to promote the content: -Press Releases -In the News -Video -Events -New Products -Recent Hires Just because it is relevant news doesn’t mean it Will rank. We will help you rank your news content. The process: Step 1 – Collaborate
Step 1 Step 2 Optimize your current property set Step 3 Step 4 Step 5 Step 6 Find and optimize Villa Group’s controlled sites The process: Step 2 – Villa Group’s Properties
Step 1 Step 2 Step 3 Optimize and Create Social Networking Sites (Linked In / Digg Facebook) Step 4 Step 5 Step 6 Create social profiles that villa group is not Utilizing, includes: (75 different social sites that we will use) The process: Step 3 – Social Profile’s
Step 1 Step 2 Step 3 Step 4 Create and Promote Social Video Campaigns Step 5 Step 6 Create social video accounts in the major distribution channels that get picked up by search: The Process: Step 5 - Online Video Optimization Social Content Organization
Step 1 Step 2 Step 3 Step 4 Step 5 SEO Everything! Step 6 Pr Sites The Process: Step 6 – SEO all properties Our Network News Sites Bloggers We build 100’s of ‘Micro SEO’ campaigns Authority Sites We get thousands of inbound links to the positive properties
Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Track, Measure, and Adjust campaign We have developer the internet’s first search engine reputation scoring system. Rep Intel proprietary monitoring and scoring
Villa Group’s specific campaign deliverables Strategy (weeks 1 & 2) Content Creation Link Building (Monthly Deliverable) <ul><li>Locate all negative websites – even if they are not ranked yet. </li></ul><ul><li>Setup of tracking and monitoring software. </li></ul><ul><li>Create and get list approved of sites we want to instantly promote. </li></ul><ul><li>Research root problems, in anticipation of future attacks. </li></ul><ul><li>Create first 3 months of content for approval – 15 pages of unique content per quarter </li></ul><ul><li>Creation of 175 social profiles for the 3 targeted phrases </li></ul><ul><li>Create and Deploy 9 branded domain-specific blogs </li></ul><ul><li>1 info graphic per month </li></ul><ul><li>3 videos produced per month </li></ul><ul><li>Article Submissions – 180 submissions producing 4,550 inbound monthly links to 110 selected properties </li></ul><ul><li>Blog Comments – 1200 blog comments each month to 30 selected web properties </li></ul><ul><li>10 paid blog posts per month (full disclosure to meet FTC requirements) </li></ul><ul><li>330 contextually relevant links from owned blog network </li></ul><ul><li>3 Press Releases producing up to 500 inbound links per month </li></ul><ul><li>--------TOTAL OF OVER 6500 LINKS PER MONTH-------- </li></ul>
What sets us apart, why are we different? <ul><li>Full transparency on everything we do. All the way down to the cost of the campaign. </li></ul><ul><li>Developed RepIntel – our proprietary reputation monitoring and scoring system </li></ul><ul><li>Consistent contributors to the Reputation Management industry. </li></ul><ul><li>15 years experience in the SEO community, the backbone of our service. </li></ul><ul><li>Month to month contracts. If we are not performing, you can cancel at anytime. </li></ul><ul><li>We own our own network of linkable properties, which accelerates time to success. </li></ul><ul><li>Boutique Operation by choice, selective client list, maximum results per client </li></ul>