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Whywe turned Microsoft Officeinto a Game.<br />WordCamp 2010<br />
Expert<br />Intermediate<br />Beginner<br />
Lesson: Users hateand fear complexity<br />
SimplifyHideChop<br />
Actual User Behavior<br />Crazy people<br />
Cultural Explosions<br />News blogs<br />Corporate blogging<br />
As the years go on…<br />Small Business Blogs<br />Gossip blogs<br />PR Blogs<br />FailBlogs<br />Political Blogs<br />Boo...
9432<br />WordPress Plugins<br />
Everyone is using a different 10%<br />
iRock<br />
This is notour user<br />
This is our user<br />
Deep mastery is fundamental to humanity<br />
How do we build deep tools that unleash immense human potential?<br />
Games turn learninginto delight<br />
Exploratory Learning<br />
Skill Atom<br />Jump<br />
Skill Tree<br />Kill Turtle<br />Moving Platform<br />Kill Goomba!<br />Collect Mushroom<br />Jump on Platform<br />Jump<b...
Architecture for Learning<br />
More to learn from Games<br />30 years of design lessons<br />
The Problem<br />Millions of users. <br />Dozens of unique communities with using a different 10%<br />Reorganizing only g...
Results<br />Game need work: Only 3.5 out of 10 for fun. <br />Great Help: Given the choice between tradition Help and pla...
Lessons<br />If you do a crappy job and people still think the result is amazing, you are onto something.<br />If this can...
Blogs are already a game<br />
Conclusion<br />Human beings are full of vast potential<br />Build software that enables mastery<br />Simplicity is a star...
Questions?<br />Email<br />danc@lostgarden.com<br />Essays<br />Lostgarden.com<br />Ribbon Hero<br />http://www.officelabs...
Appendix<br />Stuff I couldn’t fit in the main presentation<br />
Meaningful Software Lasts<br />Tyrian (1997)<br />Anark Studio (2000)<br />Microsoft Word (1982)<br />Wordpress (2003)<br />
Increase Accessibility<br />
Increased accessibility<br />
Modularity<br />
Reduced Scope<br />
* Eventually you need to put them back. <br />
Layering<br />
Rote Learning vs. Exploratory Learning<br />
Elder Game<br />Progression <br />Game<br />Intro / Tutorial<br />
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Wordcamp 2010: Why we turned Office into a Game

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Wordcamp 2010: Why we turned Office into a Game

  1. 1. Whywe turned Microsoft Officeinto a Game.<br />WordCamp 2010<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6. Expert<br />Intermediate<br />Beginner<br />
  7. 7. Lesson: Users hateand fear complexity<br />
  8. 8. SimplifyHideChop<br />
  9. 9. Actual User Behavior<br />Crazy people<br />
  10. 10. Cultural Explosions<br />News blogs<br />Corporate blogging<br />
  11. 11. As the years go on…<br />Small Business Blogs<br />Gossip blogs<br />PR Blogs<br />FailBlogs<br />Political Blogs<br />Book Authors<br />
  12. 12. 9432<br />WordPress Plugins<br />
  13. 13. Everyone is using a different 10%<br />
  14. 14.
  15. 15. iRock<br />
  16. 16.
  17. 17. This is notour user<br />
  18. 18. This is our user<br />
  19. 19. Deep mastery is fundamental to humanity<br />
  20. 20. How do we build deep tools that unleash immense human potential?<br />
  21. 21.
  22. 22. Games turn learninginto delight<br />
  23. 23. Exploratory Learning<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30. Skill Atom<br />Jump<br />
  31. 31. Skill Tree<br />Kill Turtle<br />Moving Platform<br />Kill Goomba!<br />Collect Mushroom<br />Jump on Platform<br />Jump<br />
  32. 32. Architecture for Learning<br />
  33. 33. More to learn from Games<br />30 years of design lessons<br />
  34. 34.
  35. 35. The Problem<br />Millions of users. <br />Dozens of unique communities with using a different 10%<br />Reorganizing only gets you so far. <br />
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42. Results<br />Game need work: Only 3.5 out of 10 for fun. <br />Great Help: Given the choice between tradition Help and playing a game, users pick the game almost every time. <br />
  43. 43. Lessons<br />If you do a crappy job and people still think the result is amazing, you are onto something.<br />If this can work with Word, it can work with almost anything. <br />
  44. 44.
  45. 45. Blogs are already a game<br />
  46. 46.
  47. 47. Conclusion<br />Human beings are full of vast potential<br />Build software that enables mastery<br />Simplicity is a start, not the solution<br />Game design creates curious, delighted users<br />Build architectures of playful learning into our software<br />
  48. 48. Questions?<br />Email<br />danc@lostgarden.com<br />Essays<br />Lostgarden.com<br />Ribbon Hero<br />http://www.officelabs.com/ribbonhero<br />
  49. 49. Appendix<br />Stuff I couldn’t fit in the main presentation<br />
  50. 50. Meaningful Software Lasts<br />Tyrian (1997)<br />Anark Studio (2000)<br />Microsoft Word (1982)<br />Wordpress (2003)<br />
  51. 51. Increase Accessibility<br />
  52. 52. Increased accessibility<br />
  53. 53. Modularity<br />
  54. 54.
  55. 55. Reduced Scope<br />
  56. 56. * Eventually you need to put them back. <br />
  57. 57. Layering<br />
  58. 58.
  59. 59.
  60. 60. Rote Learning vs. Exploratory Learning<br />
  61. 61. Elder Game<br />Progression <br />Game<br />Intro / Tutorial<br />

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