Famed venture capitalist Marc Andreessen said in a 2011 Wall Street Journal article “software is eating the world”. Fast forward four years and it’s clear that not all software is equal.
If software is eating the world then it’s clear that messaging is eating software. Or to paraphrase another venture capitalist, Benedict Evans, “It used to be that all software expands until it includes messaging. Now all messaging expands until it includes software.”
Are you prepared for that? Are you really ready to talk to your customers? What’s your chat strategy?