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Conversation is the command line of tomorrow

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Famed venture capitalist Marc Andreessen said in a 2011 Wall Street Journal article “software is eating the world”. Fast forward four years and it’s clear that not all software is equal.

If software is eating the world then it’s clear that messaging is eating software. Or to paraphrase another venture capitalist, Benedict Evans, “It used to be that all software expands until it includes messaging. Now all messaging expands until it includes software.”

Are you prepared for that? Are you really ready to talk to your customers? What’s your chat strategy?

Published in: Design
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Conversation is the command line of tomorrow

  1. 1. Conversation is the command line of tomorrow @dancharvey #conversationalUI
  2. 2. COMMAND LINE @dancharvey #conversationalUI LANGUAGE AS AN INTERFACE: THE COMMAND LINE
  3. 3. CHAT UI (VOICE UI) @dancharvey #conversationalUI LANGUAGE AS AN INTERFACE: VOICE ASSISTANTS
  4. 4. “Software is eating the world.” Marc Andreesen @dancharvey #conversationalUI
  5. 5. 103% increase in chat app sessions in 2014 50% more volume on WhatsApp than all SMS 100m DAU on SnapChat The top 4 apps are chat apps 3 billion MAU for the top 4 chat apps @dancharvey #conversationalUI
  6. 6. $3.8 billion revenue for WeChat Slack users use the app 10 hours a day $3.8 billion valuation for Slack @dancharvey #conversationalUI
  7. 7. MESSAGING AS OS MESSENGER APPS ARE BECOMING STEALTH OPERATING SYSTEMS @dancharvey #conversationalUI
  8. 8. Examples (WeChat, FB M, etc.) @dancharvey #conversationalUI CHAT IS FOR SO MUCH MORE THAN JUST TALKING
  9. 9. Post-app world ARE WE LIVING IN A POST APP WORLD? @dancharvey #conversationalUI
  10. 10. ZERO LEARNING CURVE UI “We already know how to chat, so making requests is easy.” Nir Eyal @dancharvey #conversationalUI
  11. 11. “Conversations are never- ending, and come and go at a pace dictated not by physicality, but rather by attention.” “Conversations are never-ending, and come and go at a pace dictated not by physicality, but rather by attention.” Ben Thompson @dancharvey #conversationalUI
  12. 12. Customer experience + Customer service @dancharvey #conversationalUI CHATBOTS ARE AN IDEAL MEDIUM FOR CUSTOMER SERVICE
  13. 13. Privacy MESSENGING APPS MIGHT BE THE LAST GREAT REFUGE FOR PRIVACY @dancharvey #conversationalUI
  14. 14. @dancharvey #conversationalUI ONE CHAT APP TO RULE THEM ALL
  15. 15. @dancharvey #conversationalUI MESSENGER APPS AS BRAND CHANNELS
  16. 16. BOT STORES GOODBYE APP STORES SAY HELLO TO BOT STORES @dancharvey #conversationalUI
  17. 17. TROJAN HORSE FOR AI CHAT BOTS ARE THE TROJAN HORSE FOR AI @dancharvey #conversationalUI
  18. 18. @dancharvey #conversationalUI HUMANS, ALGORITHMS, HYBRIDS OH MY
  19. 19. @dancharvey #conversationalUI ZERO LEARNING CURVE PLUS CARDS AND MICRO-APPS
  20. 20. BRANDED CHAT PERSONAS @dancharvey #conversationalUI COULD NIKE BE YOUR VIRTUAL PERSONAL TRAINER?
  21. 21. SAME SAME BUT DIFFERENT @dancharvey #conversationalUI YOUR BRAND VOICE MATTERS MORE THAN EVER
  22. 22. “When the conversation is the interface, experience design is all about crafting the right words.” “When the conversation is the interface, experience design is all about crafting the right words.” John Pavlus @dancharvey #conversationalUI
  23. 23. “It used to be that all software expands until it includes messaging. Now all messaging expands until it includes software.” “It used to be that all software expands until it includes messaging. Now all messaging expands until it includes software.” Benedict Evans @dancharvey #conversationalUI
  24. 24. @dancharvey #conversationalUI TALKING THE TALK AND WALKING THE WALK
  25. 25. thanks @dancharvey #storylived

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