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Popsugar digital experience ad:tech London presentation

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Genevieve Kunst, MD Popsugar on 'Creating evocative digital experiences via visual content' at ad:tech London 2015.

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Popsugar digital experience ad:tech London presentation

  1. 1. CREATING EVOCATIVE DIGITAL EXPERIENCES VIA VISUAL CONTENT
  2. 2. 2
  3. 3. 3 3 IN 4 WOMENFeel that messages that you SEE are more memorable than messages you READ or HEAR
  4. 4. DIGITAL CONTENT IS THE NEW “ME TIME” Women enjoy “me time” from content that entertains, informs and inspires 57%shopping 46%food and cooking 43%fashion 42%entertainment
 news 39%beauty
  5. 5. 5 PAUSE. ENGAGE. CONNECT. 87%of Women Prefer High-Quality Visual Content
  6. 6. 6 68%of women are likely to Purchase Products 35%of women are likely to Share Content Via Social Media 42%of women are likely to Seek Out Additional Information From Brands That Use High-Quality Visual Content
  7. 7. 7 SOCIAL PLATFORMS GOOGLE SEARCH REDDIT IMGUR POPSUGAR SNAP (B2B) NATIVE ADVERTISING INSIGHTS (B2B) CONSUMER INSIGHTS SELECT CONTRIBUTOR NETWORK CMS DESKTOP MOBILE TABLET ANALYTICS TRENDING DATA ! Proprietary algorithm ranking trending stories from across the internet EDITORIAL
  8. 8. 8
  9. 9. 9 Power Her Happy 75% of women believe technology can make them happier Be a Problem-Solver 93%of women say learning makes them happy Positive Association 1/2of women want brands to inspire them
  10. 10. T H A N K Y O U

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