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Distraction, Attention, and Simplicity (Acts As Conference Keynote)

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Distraction, Attention, and Simplicity (Acts As Conference Keynote)

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Distraction, Attention, and Simplicity (Acts As Conference Keynote)

  1. Distraction, Attention, and Simplicity Dan Benjamin Evangelist, Rails Machine
  2. You are distracted
  3. The most successful objects, devices, and applications have simple, obvious functionality
  4. Build can-openers
  5. If you have to explain your how your software works, you’ve failed
  6. Embed and shield users from optional or complicated functionality
  7. [Innovation] comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important. -- Steve Jobs
  8. Say no
  9. Features are addictive
  10. Quality not quantity
  11. Build something that lasts
  12. “A poor man can afford only the very best.”
  13. Do as little as possible
  14. Question everything you think is a given
  15. The iPod won’t sell
  16. The iPhone won’t sell
  17. Projected: 45 million iPhones sold by end of 2009
  18. Function should define and insist on form.
  19. The simplest solution isn’t always the best answer, but it is a great starting point
  20. If you do things right, no one will be sure you’ve done anything at all.
  21. Be invisible
  22. Before you start: Stop.
  23. The chattering mind
  24. Meditation
  25. Vipassana (n) A training to cultivate a non-reactive, deeply focused awareness of the present moment, absent of judgement or clinging.
  26. Mindfulness
  27. Just breathe
  28. “Just thoughts”
  29. Eliminate the “chatter”
  30. Ask the right questions
  31. Abandon your assumptions
  32. Abraham Wald
  33. “If you ask the wrong question, the answer is irrelevant.” -- Garrett Dimon
  34. You know too much already
  35. Private silos
  36. Don’t be your own user
  37. Create space
  38. Do less
  39. Relax

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