Capturing BusinessGrowth During the 21 stCentury’s CulturalTransformationThe COOs Guide to Capitalizing on the Hispanic Gr...
2                                                                     2Today’s Agenda Quick Geoscape Background Data and t...
1About GeoscapeAccess the New Mainstream                            Access the New Mainstream
4Who We AreGeoscape provides marketintelligence systems, data andanalytics for companies who need tofind growth amid a cul...
5Leader in multicultural market intelligence.   1995                  2002                     2004                2007   ...
Who We Serve                                                                                            6Geoscape enjoys r...
Why We                                                                 7Are Different Geoscape leads the delivery of resou...
Unique Value Proposition                                                                                             8Busi...
2Geoscape ResourcesAccelerated Intelligence                           Access the New Mainstream
Unique Data                                                          10ResourcesGeo-Demographic SegmentationConsumer Spend...
Geoscape Intelligence System                                                                            11                ...
12Analytics andConsulting                                      GO-TO-MARKET              GROUND-TRUTH              SEGMENT...
3The OpportunityWhat you may already know…                             Access the New Mainstream
Topline Hispanic                                                      14Basic Facts 54 million steady residents.    Plus ...
Population Change by Ethnicity/Race                                                                                       ...
Majority-Minority Counties in 2012                                                                                        ...
4What the COO needs to knowBefore the board and investors ask the question…                                              A...
18Key Questions for the COO Where will you find the growth to satisfy Wall Street expectations? Which trade-offs are neede...
Strategic Execution Paradigm                                                                                        19    ...
Generational Growth & Decline                                                                                          20B...
21Which Consumer isWorth More?                                                                         CUMULATIVE LIFE SPE...
Cumulative Lifetime Spending                                                                                              ...
The Corporate Continuum                                                                                                   ...
5DiscussionQuestion & Answer                    Access the New Mainstream
Capturing BusinessGrowth During the 21 stCentury’s CulturalTransformationThe COOs Guide to Capitalizing on the Hispanic Gr...
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Geoscape Capturing Business Growth In The 21st Century (What The Coo Needs To Know) 120907

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Geoscape overview of burgeoning Hispanic market and corporate growth opportunities presented at Sept.7 VBC.

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Geoscape Capturing Business Growth In The 21st Century (What The Coo Needs To Know) 120907

  1. 1. Capturing BusinessGrowth During the 21 stCentury’s CulturalTransformationThe COOs Guide to Capitalizing on the Hispanic Growth Explosion September 10, 2012 Contact César M Melgoza 1 (888) 211-9353 cmelgoza@geoscape.com
  2. 2. 2 2Today’s Agenda Quick Geoscape Background Data and technology resources What the COO needs to know Q&A / Discussion 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  3. 3. 1About GeoscapeAccess the New Mainstream Access the New Mainstream
  4. 4. 4Who We AreGeoscape provides marketintelligence systems, data andanalytics for companies who need tofind growth amid a culturally-diverseeconomy. Our clients realize thatgrowth depends on diversity and onpowerful intelligence platforms that helpgrow their market share and gainstrategic advantages. ENABLING TECHNOLOGY UNIQUE ANALYTICS/ DATA CONSULTING 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  5. 5. 5Leader in multicultural market intelligence. 1995 2002 2004 2007 2011Geoscape Geoscape BV Geoscape Merged NexGenFounded in Founded in Intelligence Ownership GIS Miami Amsterdam System with Goldman Launch Launched Sachs 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  6. 6. Who We Serve 6Geoscape enjoys reciprocal licensing relationships with key data partners to address challengesacross industries and intelligence applications. KEY DATA PARTNERS SAMPLE CLIENTS FROM AMONG 200+ MAJOR BRANDS 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  7. 7. Why We 7Are Different Geoscape leads the delivery of resources that support strategic and tactical initiatives to access the new mainstream consumer. Unique and powerful data resources, computerized intelligence systems. Advanced research and analytics guided by experience across industry sectors and operational lines. Unique value-add to enterprises, leading to impressive R.O.I. 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  8. 8. Unique Value Proposition 8Business growth depends increasingly on consumers from diverse cultural backgrounds… GENERAL MARKET MULTICULTURAL New Mainstream 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  9. 9. 2Geoscape ResourcesAccelerated Intelligence Access the New Mainstream
  10. 10. Unique Data 10ResourcesGeo-Demographic SegmentationConsumer SpendingShopping & Media BehaviorDirect Marketing Consumer ListsDirect Marketing Business ListsMedia Reach and Coverage 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  11. 11. Geoscape Intelligence System 11 ®The Leading Online Platform for Gaining Market Intelligence 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  12. 12. 12Analytics andConsulting GO-TO-MARKET GROUND-TRUTH SEGMENTATION OPPORTUNITY ASSESSMENT 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  13. 13. 3The OpportunityWhat you may already know… Access the New Mainstream
  14. 14. Topline Hispanic 14Basic Facts 54 million steady residents.  Plus 4 million in Puerto Rico. 17 percent of the population. 60 percent of population growth. Over $1 Trillion in annual buying power.  Greater average lifetime value. Trend towards biculturalism – not fully assimilating. Variety of sub-segments. Avid consumers across categories. 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  15. 15. Population Change by Ethnicity/Race 15By 2040, the population in the three largest ethnic groups is projected to meet or exceed thepopulation of Non-Hispanic Whites in the United States, a true minority-majority. Non-Hispanic White population will drop below 50% of the U.S. population by 2040. 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  16. 16. Majority-Minority Counties in 2012 16 Non-Hispanic Whites are the minority in an increasing number of counties - 356 in 2012. Those listed at right are ranked by multicultural population in 2012. 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  17. 17. 4What the COO needs to knowBefore the board and investors ask the question… Access the New Mainstream
  18. 18. 18Key Questions for the COO Where will you find the growth to satisfy Wall Street expectations? Which trade-offs are needed vs. current investment mix? Is this a matter of marketing or will it require re-engineering key parts of the organization? Can you simply hire an agency to take care of it for us? Is there a short-term quick fix? What kind of investment do we need to capitalize on the growth? Who can I expect to resist these changes? 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  19. 19. Strategic Execution Paradigm 19 BUSINESS OPPORTUNITY CUSTOMERORGANIZATIONAL TOUCH POINTS ALIGNMENT COMPETITIVE CONTEXT 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  20. 20. Generational Growth & Decline 20By 2017, Hispanics make up a much more significant proportion of the population in theyounger generations while non-Hispanic Whites are nearly 4/5 of the total population age 75+ 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  21. 21. 21Which Consumer isWorth More? CUMULATIVE LIFE SPENDING Acquiring a household today and retaining it throughout their lifespan will result in very different cumulative revenue due to age, spending and life expectancy. Asian households will spend the most, followed by Hispanics. Each sector varies, often the average spending per household also is higher even if income is lower. Differences in lifespan result in compelling outcomes in favor of Hispanic and Asian consumers. The continued rapid growth in the Hispanic population will result in an aggregate spending worth that is becoming difficult to ignore—making it more important and strategic for corporations to shift their investment priorities. 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  22. 22. Cumulative Lifetime Spending 22The present Hispanic household lifespan is 16 years longer and with more spending in somecategories—the cumulative total is greater for Asian and Hispanic. Median Age Life Expectancy Span in Years Hispanic 27.3 84.0 56.7 Asian 35.7 82.5 46.8 Black 31.9 76.5 44.6 Non-Hispanic White 41.2 81.0 39.8 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  23. 23. The Corporate Continuum 23 Where does your company fit on the continuum? COMMUNITY RELATIONS CUSTOMER RELATIONSHIP MANAGEMENTLEGAL LIABILITY MITIGATION CORPORATE STRATEGIC RESPONSIBILITY ADVANTAGE DOING WELL BY DOING GOOD 1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
  24. 24. 5DiscussionQuestion & Answer Access the New Mainstream
  25. 25. Capturing BusinessGrowth During the 21 stCentury’s CulturalTransformationThe COOs Guide to Capitalizing on the Hispanic Growth Explosion September 10, 2012 Contact César M Melgoza 1 (888) 211-9353 cmelgoza@geoscape.com

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