Market Researchers: Think you can’t
talk directly to tweens?
FashionPlaytes has created a powerful new market research
solution that’s parent-approved, entirely customizable, and
lets you connect directly with girls ages 5-12 in a safe way,
without using parents as go-betweens. From simple data
collection to full service research, and from mobile research to
gamified surveys and more, we make research fun for girls and
so much more effective for you.
FPgirl.com is a FashionPlaytes community that’s grown
beyond style and fashion into a 1-million member digital
destination where girls talk about everything under the sun,
like technology, fashion, school, friendship, the brands they
love, and more.
Girls make their voices heard every day at FPgirl --- now you
can be part of the conversation!
We enable research in areas
WAY beyond fashion:
• Consumer Packaged Goods
• Toys and Games
• Much, much more!
We get actionable results:
• Online surveys
• Ethnographic research
• Mobile surveys
• Diary studies
• Mobile qualitative
• Gamified research
• Online bulletin boards
• In-Home Usage Test (IHUT)
• Your idea here!
(We work with you!)
are perfect for:
• Research companies
• Data collection companies
Girl-driven content and product design
means more feedback for you.
Contact: Sarah McIlroy