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Africa - Mobile Convention Amsterdam


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Africa - Mobile Convention Amsterdam

  1. 1. Mobile Banking and PaymentsHow Rabo Development is Using Mobile, Branchless Banking Formulas to Change Access to Financial Services in Africa<br />A few slides on mobile banking and payments developments within Rabo Development partner banks in Africa.<br />Dan Armstrong<br />Mobile Convention Amsterdam, 19 April 2011<br />
  2. 2. Some MFS Rabobank has launched in NL 2003-2011<br />
  3. 3. Other Rabobank and Partner MFS Apps, Trials, Products<br />
  4. 4. Rabobank Rural & Retail / Rabo Development World-Wide<br />Key<br />Rabobank Group<br /><ul><li>48 countries, 59.000 employees
  5. 5. Robeco, Sarasin, Orbay, Obvion, Interpolis, LageLanden, Athlon , etc.
  6. 6. Main focus on food and agri-banking, cooperative banking, and retail </li></ul>Rabo Development<br /><ul><li>Partner Banks: Brazil, Paraguay, Zambia, Tanzania, Rwanda, Mozambique, China
  7. 7. Projects: Egypt, Malaysia, Vietnam, Kazakhstan, Pakistan, Ukraine, Malawi, etc.</li></ul>Rabo International – Retail & Wholesale<br />Rabo International - Wholesale<br />RIAS & Rabo Development<br />Rabobank Foundation<br />
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  9. 9. 40+ years of success, growth and stability, successful expansions, privatisation and IPO<br />450.000 customers, 1.200 employees, 50 branches<br />Year-on-year profitability, K3 bln in assets, mature risk management regime. Healthy account portfolio including:<br />Retail: account services, personal loans, e-banking, Xapit, remittances, cash services<br />Corporate: credit facilities, e-banking, cash services, treasury and investments, trade services<br />Transformation to modern banking tools: 100+ ATMs, internet banking, mobile banking<br />POS collaboration with Zampost, 121 new locations in 2011<br />Rabobank: 49% (2007)<br />Zanaco<br />
  10. 10. Xapit Instant Banking<br />Launched in late 2008, USSD mobile banking<br />Also, Xapit ‘account’ = welcome pack + mobile banking + ATM card<br />Sign-up for an account and get mobile banking and a VISA debit card in 5 minutes.<br />250.000+ customers to-date<br />20+ bill payment partners, prepaid airtime, etc.<br />June 2010 Usage: 21 transactions per month (average)<br />All MNOs: ZAIN, MTN & CellZ<br />*444#<br />
  11. 11. First Merchant Bank : FMB Fast Account<br />FMB<br />19 branches, corporate and retail banking, 600 employees, growing strongly<br />1/11 commercial banks in Malawi<br />FMB Mobile / FMB Fast Account<br />Launched summer of 2010, 50.000+ customers to-date<br />Successful to-date – packaging of ATM card, bank account and mobile banking functionality<br />Includes immediate (small) balance on customers’ account, facilitating usage of the new product<br />
  12. 12. Case Study: NMB mobile<br />NMB: National Microfinance Bank Ltd.<br />1,9 mln customers (65% of all banked Tanzanians)<br />Largest Tanzanian bank network, 145 (100% automated) branches, 300+ ATMs nation-wide (donated by local Rabobanks)<br />Consumer and small-business focused, all income levels<br />Branch network designed to cover minimally 80% of Tanzanian districts.<br />Empowering Entrepreneurs<br />
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  16. 16. NMB mobile – mobile banking<br />Dial *155*66# to access<br />Features:<br />Balance Inquiry<br />Mini-Statement<br />Money transfers to any NMB account<br />TanescoLuku Prepaid Electricity Purchase<br />Vodacom and ZAIN Prepaid Airtime Top-Up<br />NMB Services like ATM card block, settings<br />No need to fill-in forms or visit an NMB branch to sign-up, simply dial *155*66*123#<br />NMB mobile:<br />Launched in August 2009<br />450.000+ active customers to-date<br />All mobile networks, 100% nation-wide coverage<br />SMS Alerts to 220.000 customers monthly<br />NMB mobile<br />1. Balance Enquiry <br />2. Mini-Statement<br />3. Money Transfer<br />4. Prepaid Services<br />5. Other Services<br />6. Help <br />
  17. 17. BPR & BPR Mobile Banking<br />Banque Populaire du Rwanda<br />1.3 mln customers, 1.400 employees, 191 locations nation-wide<br />Far larger customer base and network than all other banks in Rwanda combined<br />1/3 of customers not having “automated” bank accounts<br />New BPR E-Channels<br />BPR Mobile Banking (launched 09/2010, 100.000+ customers to-date)<br />BPR SMS Alerts<br />BPR ATM Cards <br />BPR QuickCash ATMs <br />BPR Call Centre <br />
  18. 18. BPR ATMs (new "BPR Quickcash" formula)<br />Quickcash and ATM Cards<br />100 BPR ATMs online in 2011 throughout Rwanda (donated by local Rabobanks)<br />Increased ATM usage through new marketing and promotions, usability campaigns and POS roll-out<br />New E-Banking Call Centre<br />BPR call centre successful operating, incl. ACD/call queue system<br />Inbound and outbound calling to improve usage, sign-ups and customer satisfaction<br />650-1.000 calls per day, service level is 85%+<br />
  19. 19. Mobile Banking<br />Balance Inquiry<br />Mini-Statement<br />Money Transfer (BPR Accounts)<br />Prepaid Airtime<br />MTN<br />Tigo (pending)<br />Bill Payments<br />RECO Prepaid Electricity<br />StarTimes Africa TV<br />DStv<br />MTN Postpaid Bill<br />Tigo Postpaid Bill (pending)<br />Bank Services <br />Change BPR Mobile Banking PIN<br />Change Language<br />Order Cheque Book<br />Help<br />BPR Mobile Banking<br />Also: Free SMS Salary Alerts<br />
  20. 20. BPR Mobile Road Shows & Sign-up Success<br />
  21. 21. BPR Mobile Road Shows & Sign-up Success<br />
  22. 22. Generating Successful Formulas in (Developing) Markets<br />Inexpensive, Standardised Savings Products<br />Currently has / uses another financial product<br />Redistribution Zone<br />Too poor<br />Target / Addressable Market<br />Excluded by design<br />Does not have access to the product<br />Agents, Branchless Banking, Mobile<br />Development Zone<br />Excluded by default<br />Does not have / use a financial product<br />Awareness & Usability Campaign<br />Does not want the product<br />Has access to the product, but does not use it<br />Enablement Zone<br />Potential users<br />Based on:<br />
  23. 23. Thank You!<br />Dan Armstrong, +31652085071<br />,<br /><br /><br />