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Discover Your Winning Product with User Story Mapping

A product discovery agile game facilitated at Women in Tech Summit in Washington, DC.
Brings together Product discovery framework, personas and user story mapping in a fun and engaging format.
(uses Training from the Back of the Room framework)

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Discover Your Winning Product with User Story Mapping

  1. 1. Dana Pylayeva, Erica Indman Discover Your Winning Product with User Story Mapping A Product Discovery Game
  2. 2. Washington,DCMarch19,2016 Think About Your Current Project… …Take a sticker from your table and paste it on the handout.
  3. 3. Washington,DCMarch19,2016 A Little Bit About Us @DanaPylayeva dpylayeva@gmail.com Agile Coach, Software Development Manager Erica Indman 5th Grader (and Dana’s daughter)
  4. 4. Washington,DCMarch19,2016 Do you know how to build a product that’s right for your users?
  5. 5. Washington,DCMarch19,2016 Who Are Your Users?
  6. 6. Washington,DCMarch19,2016 Product Discovery in a Nutshell Using Five Ws and One H
  7. 7. Washington,DCMarch19,2016 Four Steps of Product Discovery
  8. 8. 1 2 3, 4 So simple, we even used it to plan a Halloween party!
  9. 9. Washington,DCMarch19,2016 At Your Table Pick One Theme for Your Product Discovery Game Kids birthday party Family reunion Trip to the Moon Music festival Mobile App
  10. 10. Washington,DCMarch19,2016 Step 1. Frame Your Idea Why are we building this? Why should consumers care?
  11. 11. Washington,DCMarch19,2016 • Use your handouts to complete the first step. • Share it with your partner. • Select one idea to work on together. Practice: Step 1. Frame Your Idea Why?
  12. 12. Washington,DCMarch19,2016 Step 2. Know Your Customer Who are you building this for? Who will be using it?
  13. 13. Washington,DCMarch19,2016 Proto-Persona: Domain Expertise and Gut Feeling Sketch Name, sketch and basic demographics Pain Top three pain points Behaviors and beliefs of the persona Behavior Main Goal and Auxiliary goals Goals
  14. 14. Washington,DCMarch19,2016 Practice: Step 2. Know your customer Who? • Think about a customer persona. • Select cards from the discovery pack to represent a persona. • Work with your partner to create at least 2 personas.
  15. 15. Washington,DCMarch19,2016 Join another group. Introduce your personas. Who?
  16. 16. Washington,DCMarch19,2016 Step 3. Envision Solution What are we going to offer that no one else can? How do we plan to solve our customers’ problem?
  17. 17. Washington,DCMarch19,2016 Zoom Out and Think about a Story Plot: What happens (user interaction with your product) and the order it happens in. Get Invited Build Your Product as a Story with User Story Mapping Story Plot Play Halloween Escape Game Have Food
  18. 18. Washington,DCMarch19,2016 Start Zooming In and building “Table of contents”: More details about what happens within each user activity Get Invited Build Your Product as a Story with User Story Mapping Story Plot Play Halloween Escape Game Have Food Table of Contents Receive an Invite RSVP Solve puzzles Find a treasure Eat Kids food Enjoy a gourmet dinner
  19. 19. Washington,DCMarch19,2016 Continue zooming in and discover all the Juicy Details: variation and alternative story lines. Get Invited Build Your Product as a Story with User Story Mapping Story Plot Play Halloween Escape Game Have Food Table of Contents Receive an invite RSVP Solve puzzles Find a Treasure Eat Kids Food Enjoy a gourmet dinner Phone call Evite Custom Made Card Call back Collect Clues Open a Scary room Pizza Eat catered food Juicy Details
  20. 20. Washington,DCMarch19,2016 • In your groups, start building a shared user story map for your product. • Add details and variations with your personas in mind Practice: Step 3. Envision Solution What? How?
  21. 21. Washington,DCMarch19,2016 Step 4. Slice and Plan When do we need this? Where to focus and where to skim through for now?
  22. 22. Washington,DCMarch19,2016 Get Invited Slice and Plan Your Product Story Plot Play Halloween Escape Game Have Food Table of Contents Receive an invite RSVP Solve puzzles Find a Treasure Eat Kids Food Enjoy gourmet dinner Get a Phone Call Receive Evite Receive Custom Cards Text back to confirm Collect Clues Open Scary Room Pizza Juicy Details If you only had time to build a first draft, what would be included in your party? Call back to confirm Collect Clues Go through cobwebs Apple juice Eat catered food E-mail RSVP Solve a Riddle See scary portraits Ice cream cake Eat home made dessert Eat catered food Version 0: First Draft Version 1: Rough cut BestsellerVersion 2:
  23. 23. Washington,DCMarch19,2016 • First Draft: Think about the smallest meaningful experience for your users. (MVP) • Rough Cut: What’s next can you add to make it better? • Bestseller: What would put it over the top? Practice: Step 4. Slice and Plan When? Where?
  24. 24. Washington,DCMarch19,2016 If You Want to Know More • https://en.wikipedia.org/wiki/Five_Ws • http://www.jnd.org/dn.mss/personas_em path.html • https://uxmag.com/articles/using-proto- personas-for-executive-alignment • http://adlininc.com/adhoc/ • http://www.innovationgames.com/empath y-map/ • http://jpattonassociates.com/user-story- mapping/ • https://agilewarrior.wordpress.com/2011/ 02/06/blank-agile-inception-deck- template/
  25. 25. Washington,DCMarch19,2016 What Did You Learn?
  26. 26. Washington,DCMarch19,2016 We Love Feedback! 1. Please take a moment to write your feedback. 2. Paste it on this poster on your way out.

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