Rtc Virtue


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  • To demonstrate how RTC will improve their sales conversion and increase qualified leads. Mimecast Overview RTC Virtue and EDA Data: CRM-Integration-Implementation-Workshop-Netsuite
  • Easily expanded. Test concepts… completely configurable in Real Time.
  • Strategy and Plan (2-3) Creation of assets (2-3) Deploy-Implementation (4-6)
  • Rtc Virtue

    1. 1. RTC Virtue Virtual Solution
    2. 2. Agenda <ul><li>Introductions and call objectives </li></ul><ul><li>Quick facts about RTC </li></ul><ul><li>EDA Data case study </li></ul><ul><li>Feedback and Next Steps </li></ul>
    3. 3. Quick Facts about RTC <ul><li>Personalised Interactive Video Solution </li></ul><ul><li>Flexible, Measurable and Optimiseable </li></ul><ul><li>Delivered as a Managed Service Offer </li></ul><ul><li>Developed over 6 years at BT’s global R&D centre </li></ul><ul><li>Backed by & </li></ul><ul><li>Offices in New York and London. </li></ul><ul><li>Clients report improved sales and cost savings </li></ul><ul><li>Award winning technology and campaigns </li></ul>
    4. 4. Our Clients
    5. 5. Marketing Challenges: Improve Sales Cast a Wide Net Incentives drive a lot of meetings Sales force spread thin Low close rate Want From To Wants to explain your proposition more effectively Generic Targeted Wants to qualify opportunities better Inapplicable Relevant Wants better information heading into meetings Dated Real Time Wants to put your best sales persons against your best opportunities X 3x Wants to increase your conversion rate X 2x Wants to reduce sales cycle 3 months 1 month
    6. 6. <ul><li>Online Virtual Sales Solution: “Your Perfect Salesperson” </li></ul><ul><li>Best aspects of the one-to-one live sales experience </li></ul><ul><ul><li>with added benefits </li></ul></ul><ul><li>Easily expanded with new material, promotion, storyline, configuration. </li></ul><ul><li>Complements company’s existing sales team </li></ul><ul><li>Multiple applications: </li></ul><ul><ul><li>Email, direct mail </li></ul></ul><ul><ul><li>banner ad, social media </li></ul></ul><ul><ul><li>search landing page, website </li></ul></ul><ul><li>Customers </li></ul><ul><ul><li>see relevant presentation </li></ul></ul><ul><ul><li>view at their own pace </li></ul></ul><ul><ul><li>select topics of interest </li></ul></ul><ul><ul><li>but always receive pre- selected company messages </li></ul></ul>Our Approach: RTC Virtue
    7. 7. EDA Case Study <ul><li>Traditional Direct Mail </li></ul><ul><li>Physical DM piece with personalised URL and gift incentive </li></ul><ul><li>Recipients register online for a WebEx demo </li></ul><ul><li>EDA schedule 1:1 telephone presentation </li></ul><ul><li>Salesperson preps demo (30 mins) and makes presentation (40 mins) </li></ul><ul><li>Issues- prospect busy, runs out of time, no interest </li></ul><ul><li>Results: 20% respondents request quote </li></ul><ul><li>Dilemma: Increase sales force or decrease </li></ul><ul><li>campaign size. </li></ul>
    8. 8. RTC Solution <ul><li>Personalised by: </li></ul><ul><ul><li>Visitor Name </li></ul></ul><ul><ul><li>Business Name </li></ul></ul><ul><ul><li>Geography </li></ul></ul><ul><ul><li>Time / Date </li></ul></ul><ul><ul><li>Repeat visits </li></ul></ul><ul><ul><li>Duration </li></ul></ul><ul><ul><li>Interest areas </li></ul></ul><ul><ul><li>Industry </li></ul></ul><ul><ul><li>Type of business </li></ul></ul><ul><ul><li>Gift Incentive </li></ul></ul>
    9. 9. Demonstration <ul><li>Scenario: EDA have sent a direct mail to you to promote their business intelligence service. You decide to visit the web site using the personalised URL. </li></ul><ul><li>Your Profile: </li></ul><ul><ul><li>Name: Lisa Hutt </li></ul></ul><ul><ul><li>Company: Real Time Content </li></ul></ul><ul><ul><li>State: New York </li></ul></ul><ul><ul><li>Email:danand@realtimecontent.com </li></ul></ul><ul><ul><li>Phone: 0207 665 4206 </li></ul></ul><ul><ul><li>Business type: Construction </li></ul></ul><ul><ul><li>Industry: Construction Equipment </li></ul></ul><ul><li>Campaign Profile </li></ul><ul><ul><li>Incentive: Gift </li></ul></ul><ul><ul><li>Campaign: Whoop a$$! </li></ul></ul>Hi Deepak anand log on here to get your free gift http://demo.realtimecontent.com/eda/p/deepakanand
    10. 10. EDA Results <ul><ul><li>2.5x increase in quote request vs Live sales webex </li></ul></ul>Plus further doubling from organic and viral referral
    11. 11. EDA Client Testimonial <ul><li>“ RTC Virtue is our best ever sales hire! He’s ultra reliable and works 24/7, 365 days a year – and gives a perfect personalised presentation every time. RTC Virtue has more than doubled response rates compare with traditional Webex presentations.” </li></ul><ul><li>David Schwartz </li></ul><ul><li>EDA Vice President of Sales and Marketing </li></ul>
    12. 12. What you get with RTC Virtue
    13. 13. Reporting <ul><li>Secure online performance reports </li></ul><ul><ul><li>Performance of individual options </li></ul></ul><ul><ul><li>Live visitor data </li></ul></ul><ul><ul><li>Viewers by industry, company name, contact, stage in presentation. </li></ul></ul><ul><ul><li>Historic data for all past visitors. </li></ul></ul><ul><ul><li>Option to export in common file formats. </li></ul></ul><ul><li>Integrated with CRM systems </li></ul><ul><ul><li>Can be integrated with Netsuite. </li></ul></ul><ul><ul><li>sales representatives prospect alerts </li></ul></ul><ul><li>E-mail alerts when users start and exit </li></ul><ul><li>Integration with Google analytics </li></ul><ul><ul><li>referring URL, browser type, connection type, etc. </li></ul></ul><ul><ul><li>Goal / conversion analysis </li></ul></ul>
    14. 14. Optimisation <ul><li>Test, Learn, Scale </li></ul><ul><ul><li>Test alternative messages </li></ul></ul><ul><ul><li>optimise by segment </li></ul></ul><ul><ul><li>optimise by service </li></ul></ul><ul><li>Ability to Manage Presentation </li></ul><ul><ul><li>Need to drive sales: Change offer </li></ul></ul><ul><ul><li>Launch new service </li></ul></ul><ul><ul><li>Up-sell/Cross Sell customisation </li></ul></ul>
    15. 15. Implementation <ul><li>Strategy and Plan – 10 to 15 workdays </li></ul><ul><li>Production – 10 to 15 workdays </li></ul><ul><li>Deploy and Implementation – 20 to 30 workdays </li></ul>
    16. 16. Pricing guidance <ul><li>Budget </li></ul><ul><li>Phase 1: Strategy, Planning, Production </li></ul><ul><ul><li>Build personalised and interactive video service and integrate with website/email </li></ul></ul><ul><ul><li>Multimedia Production </li></ul></ul><ul><ul><ul><li>Includes RTC and 3rd party production work (scripting, motion graphics, editing, recording, direction, creative planning, etc.).  Range addresses varying requirements for visuals, talent, graphics, voice-overs, etc </li></ul></ul></ul><ul><li>Phase 2: Reporting, optimisation, Management Tools </li></ul><ul><ul><li>On-going monthly fee </li></ul></ul><ul><ul><ul><li>Pricing addresses video delivery volume, optimisation, frequency of updates/changes, support requirements, seats, and specialized reporting </li></ul></ul></ul><ul><ul><li>Ad-hoc use of RTC Professional Services Resources (as requested) </li></ul></ul><ul><li>  </li></ul><ul><li>RTC’s final offer will provide a shared success-driven model. </li></ul>(RTC Virtue solution final pricing and delivery commitment subject to contracted Statement of Work-SOW)
    17. 17. Feedback <ul><li>Questions to review prior to kick-off and detailed proposal/SOW: </li></ul><ul><li>Likes / dislikes relating to RTC Virtue/EDA Data? </li></ul><ul><li>Which parameters most likely to drive metrics? </li></ul><ul><li>ROI calculation review </li></ul><ul><li>Budget guidance </li></ul><ul><ul><li>one-off / monthly / performance mix </li></ul></ul><ul><li>Target timescales </li></ul>
    18. 18. <ul><li>Contact: </li></ul><ul><li>Deepak Anand </li></ul><ul><li>Real Time Content </li></ul><ul><li>US +1 917 847 3298 </li></ul><ul><li>UK +44 207 665 4206 </li></ul><ul><li>E. [email_address] </li></ul><ul><li>W. www.realtimecontent.com </li></ul>