Optimize Your Job Search on LinkedIn


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"Find & Be Found on LinkedIn & Social Networks"
Presentation created for the Job Seekers Group in Folsom, CA.
How to optimize your LinkedIn profile and participate in Social Networks during your career search and while employed!

Published in: Technology, Business, Career
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  • Carolyn, I'm so glad! The presentation was geared to help those new to social networks. The key is figuring out the opportunities provided by tools and services like LinkedIn as well as Twitter, etc. However, the principles involve the same we interpersonal relationship skills that are centuries old.

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  • Very informative, thanks. I'm new to social networking so it was helpful.
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Optimize Your Job Search on LinkedIn

  1. 1. Find & Be Found on LinkedIn & Social Networks Created for the Job Seekers Group ©2009 Dana Lookadoo
  2. 2. Agenda . Job Seekers Your job search may hinge on who you know more than what you know. You can build relationships and expand your career opportunities through friends and friends of friends. LinkedIn and Social Networks offer free avenues to find and be found.
  3. 3. Business Social Networking Job Research Chain of Relationships
  4. 4. Business Social Networking LinkedIn …  Celebrated 40 million users on its 6th birthday on May 5, 2009. Estimates 1 million users sign up every 2 weeks. Is international! It’s the world’s largest professional network to w w w. L i n ke d I n . c o m meet people, share information, ideas, news and opportunities.
  5. 5. Business Social Networking
  6. 6. Business Social Networking Recruiters, head hunters, decision-makers tap into LinkedIn to look for & evaluate candidates. Your profile, connections, activity Find Jobs and recommendations are now your defacto “references.” LinkedIn is a job board. It’s also a network for News & Events research, learning, sharing and establishing yourself as a subject matter expert.
  7. 7. Job Research Your job search involves company research. Search for companies by: Name or Keyword Location and/or ZIP Industry & Size Relationship to your connections Jobs posted on LinkedIn
  8. 8. Job Research
  9. 9. Job Research
  10. 10. Job Research Use “Advanced Job Search” to refine your search results: Within distance of ZIP Experience Level Jobs posted within dates Jobs posted by Date, Location, Company, Job Title, Degrees away from you, Keyword Relevance Industry (drill down)
  11. 11. Job Research Search Groups Directory for jobs within: Alumni Corporate Conference Networking Non-Profit Professional
  12. 12. Job Research
  13. 13. Sign up & Observe Your Interactive Résumé Target Keywords
  14. 14. Sign up & Observe How do you make LinkedIn work Complete Profile for you? 1. Sign up. Fill out your profile. 2. Use keyword-rich Include Photo descriptions to summarize your strengths. Get Vanity URL 3. Change your URL to a custom Web address… http://www.linkedin.com/in/lookadoo Watch & Observe 4. Observe what others are doing. Research Group, Jobs, Companies, News, Events
  15. 15. Sign up & Observe
  16. 16. Sign up & Observe
  17. 17. Your Interactive Résumé Make a statement about yourself by adding some Personal Information:  List Honors & Awards  List Personal Information, except your address!   Contact Settings Gives people an idea of your availability and how you want to be contacted.
  18. 18. Your Interactive Résumé Tap into the power of Questions & Answers! Observe how others are answering questions. Answer questions if you can add value to other answers already there. Don’t be afraid to ask questions!
  19. 19. Your Interactive Résumé Recommend Others! Be generous in your recommendations of others! Ask for recommendations. Remember to thank them personally. Don’t load your profile with too much hype! You can overdo recommendations.
  20. 20. Your Interactive Résumé Add Applications Share your Reading List by Amazon. Add LinkedIn to your Blog. Update LinkedIn with blog posts, if you have a WordPress blog.
  21. 21. Target Keywords Optimize how you show up in Full Name LinkedIn and search engines. Use keywords, that define you and what you do. Skills, Specialties Write out your skills and the type of job for which you qualify. Job Type Your full name Skills and specialties Job Type, including acronyms Industry Industry, including field of work Passions – Let them know a Passions little about your personality! (a little personality)
  22. 22. Target Keywords Example of Dana’s “often changing” Summary…
  23. 23. Your Interactive Résumé LinkedIn Network Updates are sent via email to all connections in your list.  Update your profile.  Post updates often.  Connect with others on a regular basis.  Join Groups, when appropriate.  Answer Questions.
  24. 24. Chain of Relationships Social Networks for Business
  25. 25. Chain of Relationships
  26. 26. Chain of Relationships
  27. 27. Social Networks for Business Social Networking is more than hanging out & chatting with friends! Many networks give professionals an opportunity to see and be seen. Twitter http://twitter.com Search Twitter using “Advanced”: http://search.twitter.com/advanced Naymz: http://www.naymz.com/ Indeed: http://www.indeed.com/ Real Match: http://www.realmatch.com/
  28. 28. Social Networks for Business
  29. 29. Social Networks for Business
  30. 30. Do Don’t Checklist & Resources
  31. 31. Do…  Join NOW!  Get a professional photo!  Look around LinkedIn to see what others in your field are doing and industry groups.  Flesh out your profile so people can understand who you are, your strengths and passions.  Connect with friends!  Ignore a connection if you don’t want to connect with them!  Treat others with respect!
  32. 32. Don’t… NO wedding or vacation pictures as your profile picture!  Be all about me!  Join LinkedIn and forget it! Profile picture shown is a mockup.  Spam all your friends with connections or links! NO  Get really excited and go spamming overboard on your profile! summary with  Over connect. Be discerning. keywords! Think about each connection as a vote of confidence!  Be a “drive by” social NO networker and post comments “Guru” or and links about you! “Expert” titles! SEO Guru / Expert profile shown is for real!
  33. 33. To Do’s… LinkedIn Checklist  Edit Your Profile – Complete it carefully and accurately. If you’re currently unemployed, list your current position as “Open to opportunities.”  Include a Photo – 80x80 in size. Cropped headshot is best.  Write a Professional Summary –Your headline at the top is important. This is your first chance to make a good impression. Highlight experience.  Include Keywords, Skills, Full Name – 3rd person. Use words (keywords & your full name) for which you want to be found and show up in search results.  Include Passions – (optional) Add a little something personal.  Contact Settings – List your availability: career opportunities, consulting offers, new ventures, job inquiries, and reference requests.  Website Links – Link to a personal blog, other social network profiles.  Custom URL – Customize. Include public profile URL in email signature.  Grow your Network! – Find connections, coworkers, friends.  Get recommendations – Don’t be afraid to ask. Recommend others, too.
  34. 34. OptimizeYour Job Search Recap
  35. 35. Resources LinkedIn Blog: About the Presenter… http://blog.linkedin.com/ Dana Lookadoo LinkedIn on Twitter - @LinkedIn: Search Marketing Optimizer http://twitter.com/linkedin d@danalookadoo.com http://www.danalookadoo.com JibberJobber Group on LinkedIn: http://www.linkedin.com/in/lookadoo http://cli.gs/jibberjobber I’m on LinkedIn, Now What? http://imonlinkedinnowwhat.com/ Coming Soon… YOYO (You’re On Your Own) SEO Optimize Your Job Search (slides http://www.YOYOSEO.com by Barbara Rozgonyi ) http://www.slideshare.net/wiredprw orks/optimized-job-search