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HP's Converged Infrastructure and Data Center Transformation Models Define the Modern IT Strategy


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Transcript of a sponsored podcast discussion from HP Discover 2011 in Las Vegas on How HP's converged strategy is designed to meet the challenges facing IT today.

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HP's Converged Infrastructure and Data Center Transformation Models Define the Modern IT Strategy

  1. 1. HPs Converged Infrastructure and Data CenterTransformation Models Define the Modern IT StrategyTranscript of a sponsored podcast discussion from HP Discover 2011 in Las Vegas on How HPsconverged strategy is designed to meet the challenges facing IT today.Listen to the podcast. Find it on iTunes/iPod and Download the transcript. Sponsor:HPDana Gardner: Hi. This is Dana Gardner, Principal Analyst at Interarbor Solutions, and youre listening to BriefingsDirect. Today, we present a sponsored podcast discussion in conjunction with the HP Discover 2011 conference in Las Vegas. We’ll explore some major news around converged infrastructure and data center transformation, and learn how these strategic business goals of enterprises are more tightly aligned than ever to how IT infrastructure modernization takes root. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]Until fairly recently, large IT organizations were grappling with a lot of unknown unknownswhen it comes to the rapidly shifting requirements for their infrastructure and facilities. Therewas a sizable risk of locking in too quickly or in adopting unproven technology and then payinga dear price later, either in wasted investments or ending up with insufficient resources.But now, after a series of rapidly maturing trends around application types, cloud computing,mobility, and changing workforces, the proper IT requirements mix seems much clearer. In justthe past few years, the definition of what a modern IT infrastructure needs and what it needs todo has finally come into focus.We know, for example, that we’ll see most data centers converge their servers, storage, andnetwork platforms intelligently. We know that we’ll see higher levels of virtualization acrossthese platforms and more applications, and that, in turn, will support the adoption of hybrid andcloud models.We’ll surely see more compute resources devoted to big data and business intelligence (BI)values that span ever more applications and data types. And of course, we’ll need to support farmore mobile devices and distributed IT-savvy workers.There is no longer a lot of risk in describing the quintessential data center of today and tomorrowand in recognizing that it will need to be highly energy efficient, automated, flexible, andmodular. It will need to scale up and down and to adapt without complexity, delay, or unduewaste.It’s now also no great leap of faith to recognize that how well companies modernize andtransform, these strategic and foundational IT resources will hugely impact your success and
  2. 2. managing their own agile growth and in controlling ongoing costs and margins. Indeed themingling of IT success and business success is clearly inevitable.So, now comes the actual journey. At HP Discover, the news is largely about making theinevitable future happen more safely by being able to transform the IT that supports businesses inall of their computing needs for the coming decade. IT executives must execute rapidly now tomanage how the future impacts them and to make rapid change an opportunity, not an adversary.How to executeWere here with a panel of HP executives to explore the how, no longer dwelling on the why or when, to best execute on converged infrastructure and data center transformation. Please join me now in welcoming our panel. Were here today with Helen Tang, Solutions Lead for Data Center Transformation and Converged Infrastructure Solutions for HP Enterprise Business. Welcome, Helen. Helen Tang: Thanks, Dana. Great to be here. Gardner: We are also here with Jon Mormile. He is the Worldwide Product Marketing Manager for Performance-Optimized Data Centers in HP EnterpriseStorage Servers and Networking, or ESSN group, within HP Enterprise Business. Welcome, Jon.Jon Mormile: Thanks, Dana. Glad to be here.Gardner: And, were here with Jason Newton. He is the Manager of Announcements and Eventsfor HP ESSN. Welcome, Jason.Jason Newton: Thanks, Dana.Gardner: And lastly, Brad Parks, Converged Infrastructure Strategist for HP Storage in the HPESSN organization. Welcome, Brad.Brad Parks: Thanks. Glad to be here.Gardner: Helen, let me start with you. Youve been looking at these trends, and we’ve summedup a little bit of the urgency, but also the clarity when it comes to what’s needed. You’ve doneadditional research leading up to the Discover conference here in Las Vegas. What are some ofthe findings, and how are the trends from your perspective coming together to make this ITtransformation inevitable?Tang: Last year, HP rolled out this concept of the Instant-On Enterprise, and it’s really about thefact that we all live in a very much instant-on world today. Everybody demands instantgratification, and to deliver that and meet other constituent’s needs, an enterprise really needs tobecome more agile and innovative, so they can scale up and down dynamically to meet thesedemands.
  3. 3. In order to get answers straight from our customers on how they feel about the state of agility in their enterprise, we contracted with an outside agency and conducted a survey earlier this year with over 3,000 enterprise executives. These were CEOs, CIOs, CFOs across North America, Europe, and Asia, and the findings were pretty interesting. Essentially, there were three buckets of questions asked in the survey titled "The State of Enterprise Agility." The first set of question was, "How important do you believe agility is in the enterprise?" Not surprisingly, over 95 percent of respondents said, its very critical. It’s important to their overall enterprisesuccess, not just in IT.The second bucket question was, "If that’s the case, how agile do you feel your currentorganization is?" Less than 40 percent of our respondents said, "I think we are doing okay. Ithink we have enough agility in the organization to be able to meet these demands."Not surprisingSo the number is so low, but not very surprising to those of us who have worked in IT for awhile. As you know, compared to other enterprise disciplines, IT is a little bit more pre-IndustrialRevolution. It’s not a streamlined. It’s not a standardized. Theres a long way to go. That clearlyspells out a big opportunity for companies to work on that area and optimize for agility.The last area or bucket of questions we asked was, "What do you think is going to change that?How do you think enterprises can increase their agility?" The top two responses coming backwere about more innovative, newer applications.But, the number one response coming from CEOs was that it’s transforming their technologyenvironment. That’s precisely what HP believes. We think transforming that environment and byextension, converged infrastructure, is the fastest path towards not only enterprise agility, butalso enterprise success.Gardner: Let’s look at some of the news. There are various parts, and they are related. If wetake them into certain order, I think we can then look at why this whole is greater than the sum ofthe parts.Let’s start with Brad Parks. Looking at the Storage Foundation, HP Storage, tell me how we gothere. Why has storage been, in fact, fractured, difficult to manage, and quite expensive. Andthen, what have we done now here at Discover to help bring that together and make that part of alarger converged infrastructure?Parks: A couple of years ago, HP took a step back from the current trajectory that we were on asa storage business and the trajectory that the storage industry as a whole was on. We took a look
  4. 4. at some of the big trends and problems that we were starting to hear from customers aroundvirtualization or on the move to cloud computing, this concept of really big everything.We’re talking about data, numbers of objects, size, performance requirements, just everything at massive, massive scale. When we took a look at those trends, we saw that we were really approaching a systemic failure of the storage that was out there in the data center. The challenge is that most of the storage deployed out in the data center today was architected about 20 years ago for a whole different set of data-center needs, and when you couple that with these emerging trends, the current options at that time were just too expensive.They were too complicated at massive scale and they were too isolated, because 20 years ago,when those solutions were designed, storage was its own element of the infrastructure. Serverswere managed separately. Networking was managed separately, and while that was optimized forthe problems of the day, it in turn created problems that today’s data centers are really dealingwith.Thinking about that trajectory, we decided to take a different path. Over the last two years, we’vespent literally billions of dollars through internal innovation, as well as some externalacquisitions, to put together a portfolio that was much better suited to address today’s trends.Common standardAt the event here, were talking about HP Converged Storage, and this addresses some of thegaps that we’ve seen in the legacy monolithic and even the legacy unified storage that’s outthere. Converged Storage is built on a few main principles were trying to drive towards commonindustry-standard hardware, building on ProLiant BladeSystem based DNA.We want to drive a lot more agility into storage in the future by using modern Scale-Out softwarelayers. And last, we need to make sure that storage is incorporated into the larger convergedinfrastructure and managed as part of a converged stack that spans servers and storage andnetwork.Gardner: Looking at some of the specifics, it seems as if cost is a big issue here. Youve done alot to bring cost down, going standard, and making utilization of storage more integrated into theother facets of the infrastructure. What sort of cost savings are we looking at, when you really dothis well and when you look at it strategically?Parks: There are really different aspects to cost, thinking about first capital expense. When wereable to design on industry-standard platforms like BladeSystem and ProLiant, we can takeadvantage of the massive supply chain that HP has and roll out solution that are much lowerupfront cost point from a hardware perspective.
  5. 5. Second, using that software layer I mentioned, some of the technologies that we bring to bear arelike thin provisioning, for example. This is a technology that helps customers cut their initialcapacity requirements around 50 percent by just eliminating their over-provisioning that isassociated with some of the legacy storage architectures.Then, operating expense is the other place where this really is expensive. Thats where it helps toconsolidating the management across servers and storage and networking, building in as muchautomation into the solutions as possible, and even making them self-managing.For example, our 3PAR Storage solution, which is part of this converged stack, has autonomicmanagement capabilities which, when we talk to our customers, has reduced some of theirmanagement overhead by about 90 percent. Its self-managing and can load balance, and becauseof its wide straightening architecture, it can respond to some of the unpredictable workloads inthe data center, without requiring the administrative overhead.Gardner: I suppose theres a bit of a catalytic effect, when you do the storage properly or withmore of a modern architecture. You start to be able to move to a greater efficiencies in terms ofthe data lifecycle, managing data with an intelligent path in terms of where its used and not used.Is there a larger role here for data that also plays into BI, at least addressing data as a lifecycle,rather than a problem asset?Parks: One of the things weve seen and talk about with customers worldwide is that data justdoesnt go away. It is around forever and that has contributed to this massive amount of datagrowth. So, one of the things were looking at within HP Converged Storage portfolio is how dowe not only help customers store that information -- for example, the ability to you have to lookacross up to 16 petabytes through a single pane of glass, that management view across thatmassive amount of information -- but how do they extract more value out of it.Jason might talk a little bit more about the Vertica AppSystem solution, but within the storagedomain, were looking at building in intelligent search capabilities into these solutions andautomated tiering to move data around either by physical location or physical tier to get moreefficient and to extract more value out of that content.Gardner: Lets now move to Jason Newton. Jason, tell about the big converged system’sportfolio news and perhaps a bit more about that AppSystem that was referenced by Brad.Converged InfrastructureNewton: Were really excited about this announcement. If youve heard anything from HP overthe last few years, youve certainly heard a lot about the Converged Infrastructure and ourstrategy. In 2009, we started looking at the sprawl that customers were dealing with and theimpact it was having on their business and environment. We saw that if you look ahead 5 or 10years, convergence is a dominant trend.
  6. 6. Thats the direction that things were going. We felt like we were in a great position as HP to bethe ones to deliver on a promise of converging server, storage, network, management, securityapplication all into individual solutions.So, 2009 was about articulating the definition of what that should look like and what that datacenter in the future should be. Last year, we spent a lot of time in new innovations in blades andmission-critical computing and strategic acquisitions around storage, network, and other places.The result last year was what we believe is one of the most complete portfolios from a singlevendor in marketplace to deliver converged infrastructure. Now, what we’re doing in 2011 isbuilding on that to bring all that together and simplify that into integrated solutions andextending that strategy all the way out to the application.If we look at what kind of applications customers are deploying today and the ways that they’redeploying them, we see three dominant new models that are coming to bear. One is applicationsin a virtualized environment and on virtual machines and that have got very specificrequirements and demands for performance and concerns about security, etc.We see a lot of acceleration and interest in applications delivered as a service via cloud. Securityconcerns also require new demands on capacity and resource planning, on automation, andorchestration of all the bits and bytes of the application and the infrastructure.The third way that we wanted to address was a dedicated application environment. These aredata warehousing, analytics types of workloads, and collaboration workloads, whereperformance is really critical, and you want that not on shared resources, but in a dedicated way.But, you also want to make sure that that is supporting applications in a cloud or virtualenvironment.So in 2011, its about how to bring that portfolio together in the solution to solve those threeproblems. The key thing is that we didnt want to extend sprawl and continue the problem that’sstill out there in the marketplace. We wanted to do all that on one common architecture, onecommon management model, and one common security model.If you look at this trend toward integration and convergence, and you see some of the answersout there in the marketplace, you’ll see, for example, unique architectural stacks dedicated to adata warehouse environment or a BI environment. Then, you’ll see a completely differentphysical and software architecture for a virtual environment.Then, if you look at cloud, you see a whole other island of different tools, different parts,different pieces. With our converged infrastructure strategy, we had the opportunity to dosomething really special here.
  7. 7. Individual SolutionsWhat if we could take that common architecture management security model, optimize it,integrate it into individual solutions for those three different application sets and do it on the stuffthat customers are already using in the legacy application environment today and they could havesomething really special?What we’re announcing today at Discover is this new portfolio we called Converged Systems.For that virtual workload, we have VirtualSystems or the dedicated application environment,specifically BI, and data management and information management. We have the AppSystemsportfolio. Then, for where most customers want to go in the next few years, cloud, we announcethe CloudSystem.So, those are three portfolios, where common architecture addresses a complete continuum ofcustomer’s application demands. Whats unique here is doing that in a common way and beingbuilt on some of the best-of-breed technologies on the planet for virtualization, cloud, highperformance BI, and analytical applications.Gardner: This is an example where truly converged infrastructure has now gotten us to the levelwhere we’re looking at not quite business process, but certainly a solution set and some verypowerful capabilities now being executed on at that level.Lets just quickly dig into one of those levels because it intrigued me. It was from the Verticaacquisition. We now, basically have a data warehouse, big data, real-time crunching capability,and a modern architecture designed just for that, but placed on the converged infrastructure. Tellme why that’s important and why that could be a game changer when it comes to analytics?Newton: There are a couple of things. You hit on two points there. One is Vertica software, inand of itself. The architecture is one of the most modern architectures out there today to handlethe analytics in real time.Before, analytics in a traditional BI data warehouse environment was about reporting. Call up theIT manager, give them some criteria. They go back and do their wizardry and come back withsort of a status report, and its just looking at the dataset that’s in one of the data stores he islooking.It sort of worked, I guess, back when you didn’t need to have that answer tomorrow or nextweek. You could just wait till the next quarterly review. With the demands of big everything, asBrad was speaking of, the speed and scale at which the economy is moving the business, andcompetition is moving, youve got to have this stuff in real-time.So we said, "Let’s go make a strategic acquisition. Let’s get the best-in-class, real-time analytics,a modern architecture that does just that and does it extremely well. And then, let’s combine thatwith the best hardware underneath that with HP Converged Infrastructure, so that customers can
  8. 8. very easily and quickly bring that capability into their environment and apply it in a variety ofdifferent ways, whether in individual departments or across the enterprise.Real-time analyticsThere are endless possibilities of ways that you can take advantage of real-time analytics withthis solution. Including it into AppSystem makes it very easy to consume, bring it into theenvironment, get it up and running, start connecting the data sources literally in minutes, andstart running queries and getting answers back in literally seconds.What’s special about this approach is that most analytic tools today are part of a larger datawarehouse or BI-centered architecture. Our argument is that in the future of this big everythingthing that’s going on, where information is everywhere, you can’t just rely on the data sourcesinside your enterprise. You’ve got to be able to pull sources from everywhere.In buying a a monolithic, one-size-fits-all OLTP, data warehousing, and a little bit of analytics,youre sacrificing that real-time aspect that you need. So keep the OLTP environment, keep thedata warehouse environment, bring in its best in class real-time analytic on top of it, and giveyour business very quickly some very powerful capabilities to help make better businessdecisions much faster.Gardner: Very good. Jon Mormile, tell me a bit now how these developments we’ve heard fromBrad and Jason now come together and are supported by the news around the data centertransformation here at Discover.Mormile: Thanks, Dana. First of all, when you talk about today’s data centers, most of themwere built 10 years ago and actually a lot of our analyst’s research talks about how they werebuilt almost 14-15 years ago. These antiquated data centers simply can’t support theinfrastructure that today’s IT and businesses require. They are extremely inefficient. More ofthem require two to three times the amount of power to run the IT, due to inefficient cooling andpower distribution systems.In addition to these systems, these monolithic data centers are typically over-provisioned andunderutilized. Because most companies cannot build new facilities all the time and continually,they have to forecast future capacity and infrastructure requirements that are typically outdatedbefore the data centers are even commissioned.A lot of our customers are facing similar challenges. As I mentioned, were talking about theability to accommodate today’s IT, and theres the lack of scalability. But, they also have otherdriving factors that are affecting your businesses, such as the ability to build scalar facilitiesquickly.They need to reduce construction cost, as well as operational expenses. This places a huge strainon companies resources and their bottom lines. By not changing their data center strategy,businesses are throttled and simply just can’t compete in today’s aggressive marketplace.
  9. 9. Gardner: What are you doing to help them with that? What’s coming out? Im intrigued by theEcoPOD, but there is more to it than that.Mormile: As I mentioned, for some of these challenges that customers are facing today, HPabsolutely has a solution. It’s basically surrounding our modular computing portfolio and it helpsto solve these problems.Modular computingOur modular computing portfolio started about three years ago, when we first took a look at andmodified an actual shipping container, turning it into a Performance Optimized Data Center(POD).This was followed by continuous innovation in the space with new POD designs, the deploymentof our POD-Works facility, which is the world’s first assembly line data centers, the addition offlexible data center product, and today, with our newest edition, the POD 240A, which gives allthe benefits of a container data center without sacrificing traditional data center look and feel.Also, with the acquisition of EYP, which is now HP Critical Facilities Services, and utilizing HPTechnical Services, we are able to offer a true end-to-end data center solution from planning andinstallation of the IT and the optimized infrastructure go with it, to onsite maintenance and onsitesupport globally.Gardner: So, we really have a continuum here. Were talking about AppSystems, where wevegot appliances running specific apps, some of the Microsoft SQL databases, some of the SAP,ERP implementations, and then we are going in a concerted fashion down into the infrastructure,talking about virtualization, and then right into the facilities, where we have these PODs andmodular approaches with efficiencies built in for cooling and energy conservation.Its sort of end-to-end, but what’s fascinating to me, and Id like your take on this, Jon, is that itdoesn’t have to be adopted all at once. This is something that you have many different entrypoints.Depending on the specifics of your enterprise, your service provider, whatever stage ofdevelopment and maturity you are at, there is a way for you to jump on board, but at least youcan start taking action. That, I think, is the key here. Jon, can you speak about the ability to jumpin at any point, but still makes a significant progress?Mormile: That’s basically the whole basis of a modular computing portfolio and convergedinfrastructure. HP can deliver the server, storage, and networking solution. We actually offerthese solutions to 8 out of the 10 leading social media companies.When you combine in-house rack and power engineering, delivering finely tuned solutions tomeet customers’ growing power and rack needs, it all comes together. Youre talking about taking
  10. 10. that IT and those innovations and then taking it to the next level as far as integrating that into aturnkey solution, which should actually be a POD or modular data center product.You take the POD, and then you talk about the Factory Express services where we are actuallyable to take the IT integrate it into a POD, where you have the server, storage, and networking.You have integrated applications, and youve cabled and tested it.The final step in the POD process is not only that were providing Factory Express services, butwere also providing POD-Works. At POD-Works, we take the integrated racks that will beinstalled in the PODs and we provide power, networking, as well as chilled water and cooling tothat, so that every aspect of the turnkey data center solution is preconfigured and pre-tested. Thisway, customers will have a fully integrated data center shipped to them. All they need to do isplug-in the power, networking, and/or add chilled water to that.Game changerBeing able to have a complete data center on site up and running in a little as six weeks is atremendous game changer in the business, allowing customers to be more agile and moreflexible, not only with their IT infrastructure needs, but also with their capital and operationalexpense.When you bring all that together, PODs offer customers the ability to deploy fully integrated,high performing, efficient scalable data centers at somewhere around a quarter of the cost and upto 95 percent more efficient, all the while doing this 88 percent faster than they can withtraditional brick and mortar data center strategies.Gardner: Jason, going to you now, pretty much the same question. We have this comprehensiveability. We have a much more rapid physical plant capability. This now allows for people tocome in at different points in their maturity, but still have a roadmap or vision of how to get to aconverged infrastructure, a transformed data center. What’s the process that you encounter at thatAppSystem level, where people can get involved quickly? What would you recommend that theydo first?Newton: That depends on the customer. The whole point of the Converged System portfolio isthat if you like the concept of a converged infrastructure and you want to get there, we have avery simple, flexible, optimized answer for you, for workload, virtual cloud, and dedicatedapplication environment.As to where a customer can start, go back and look at what your business priorities are, and yourlevel of maturity. Weve got quite a few experts that will sit down to talk to you and assess whereyou are in that continuum. The best place to start is what is your business asking for and what arethe problems that youre trying to solve? What are the outcomes? What can you deliver? Thatsthe place to go.
  11. 11. A reason someone would be looking at apps is because someone in the business is saying, "Ineed to make much better decisions much faster." Maybe its supply chain decisions or it couldbe something in retail. Or, "I need to do some better financial analysis or make better offers tomy banking customers. And, I need something much more powerful than just the data that Ihave, and we need to do it very quickly."I would say to look at a Vertica real-time analytic system or a data warehouse solution that weveco-developed in Microsoft. That would be a perfect place to start. The good news is that if yournext priority, after getting that software in the business, is you get that virtual environment morecleaned up and running more efficiently, more optimized and simplified in terms of management,VirtualSystem would be your next step.If youre already doing a lot of virtualization today with HP on BladeSystem, on 3PAR, or on ourLeftHand technology, I would say to build on that same architecture, keep all that in place, andupgrade that to a complete CloudSystem environment.There are a lot of entry points. It really depends on the business priority at what you are trying todo. The good news of this approach is that you can come in at any point and you can scale andand extend and know that when you solve those different application needs, youre going to bedoing it in a common way, not sacrificing best of class.Gardner: We should also point out, Jason, that at Discover here were seeing a lot ofprofessional services and support announcements as well that dovetail and supplement theseother announcements. Maybe you could give us a very quick recap of where the professionalservices kick in, and perhaps thats also a starting point.Start servicesNewton: Youre right. There is a multitude of those at this show. We have some newprofessional services. I call them start services. We have an AppStart, a CloudStart, and aVirtualStart service. These are the services, where we can engage with the customer, sit down,and assess their level of maturity -- what they have in place, what their goals are.These services are designed to get each of these systems into the environment, integrated intowhat you have, optimized for your goals and your priorities, and get this up and running in daysor weeks, versus months and years that that process would have taken in the past for building andintegrating it. We do that very quickly and simply for the customer.We have got a lot of expertise in these areas that weve been building on the last 20 years. Justlike were doing on the hardware-software application side simplifications, these start services dothe same thing. That extends to HP Solutions support, which then kicks in and helps you supportthat solution across that lifecycle.There is a whole lot more, but those are two really key ones that customers are excited about thisweek.
  12. 12. Gardner: Brad Parks, youve been hearing from Jason and Jon. They supplement and supportwhat you are doing in storage. But, when it comes to getting started, do you have anyrecommendations, whether its professional services or some sort of a path or model for workingthe storage transformation and modernization process into these other larger activities around,AppSystems and facilities?Parks: The approach is very consistent across the board. Converged Storage is a foundationalbuilding block that is materialized inside the VirtualSystem, CloudSystem, and AppSystem,those internal part of that larger converged data center that Jon talked about. Along that way, youcan have different entry points ,and we certainly have a full set of services to help people getstarted.One of the things that we announced this week is the Technology Services Organization. HPrecently did a complete reinvention of their consulting portfolio.As weve seen customers trying to modernize their storage infrastructure and take advantage ofsome of these converged storage trends, they have responded with a set of workshops, startservices, to get people down that path, as well as enterprise services for those customers who arelooking to start to bridge between internal IT and cloud environments that might be hostedexternally. Our HP 3PAR Utility Storage platform is now a standard offering as an outsourcedstorage service within enterprise services.Last, we know that internal IT folks have to upscale and continually learn these newtechnologies, so that they can feed those back into their business. HP ExpertONE has recentlycome out with a full set of training and certification courseware to help our channel partners, aswell as internal IT folks that are customers, to learn about these new storage elements and tolearn how they can take these architectures and help transform their information managementprocesses.Gardner: Lets go to Helen Tang for the last word today. Helen, based on the research thatyou’ve conducted and the fact that we have these large trends, some organizations are workingtowards cloud-computing models, for example, more rapidly than others. Some organizationsfocus just on converting apps and modernizing them, or perhaps adopting appliance models.What is it about the research and the fact that there are so many different ways the organizationsneed to react rather to these trends that makes sort of the über view of whats been announcedthis week such a good fit?Tang: Clearly, ever since HP launched our Converged Infrastructure strategy and portfolio in2009, we’ve seen great traction among the analyst community, and more importantly, ourcustomers. We’ve helped over 1,000 customers on different stages of this journey, taking theirexisting data center environments and transforming them, so they can embrace convergence andbe able to maximize the enterprise agility that we talked about earlier.
  13. 13. This set of announcements that we’re talking about in the show this week, and hopefully, for theremainder of this year, are significant additions in each of their own markets, having the potentialto transform, for example, storage, shaking up an industry that’s been pretty static for the last 20years by offering completely new architecture design for the world we live in today.That’s the kind of innovation we’ll drive across the board with our customers and everybody thattalked before me has talked about the service offering that we also bring along with these newproduct announcements. I think that’s key. The combination of our portfolio and our expertise isreally going to help our customers drive that success and embrace convergence.Gardner: Very good. You’ve been listening to a sponsored podcast discussion in conjunctionwith the HP Discover 2011 Conference on some major news around Converged Infrastructureand data center transformation. There is lots more information available through the variouslanding pages, and press reports on these events this week.I’d like to thank our guests for adding some more context, depth, and analysis. We’ve beenjoined by Helen Tang, Solutions Lead for Data Center Transformation and ConvergedInfrastructure Solutions. We’ve also been joined by Jon Mormile, Worldwide Product MarketingManager for Performance-Optimized Data Centers And, Jason Newton, Manager ofAnnouncements and Events for HP ESSN, and as well as Brad Parks, Converged InfrastructureStrategist for HP Storage. Thanks to you all.This is Dana Gardner, Principal Analyst at Interarbor Solutions. Thanks also to our listeners, andcome back next time.Listen to the podcast. Find it on iTunes/iPod and Download the transcript. Sponsor:HPTranscript of a sponsored podcast discussion from HP Discover 2011 in Las Vegas on How HPsconverged strategy is designed to meet the challenges facing IT today. Copyright InterarborSolutions, LLC, 2005-2011. All rights reserved.You may also be interested in: • HP Delivers NMC 9.1 as New Demands on Network Management Require Secure, Integrated, and Automated Response • HPs Robin Purohit unpacks Business Service Management 9 as way to address complexity in hybrid data centers • Tag-Team of HP Workshops Provides Essential Path to IT Maturity Assessment and a Data Center Transformation • HPs Kevin Bury on How Cloud and SaaS Will Help Pave the Way to Increased Efficiency in IT Budgets for 2011 and Beyond