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Marketing Library Services at a Distance

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Marketing Library Services at a Distance

  1. 1. Marketing Library Services at a Distance Dana Longley Empire State College
  2. 2. Marketing? <ul><li>Not “marketing” </li></ul><ul><li>Not “promotion” </li></ul><ul><li>What Instead? </li></ul>
  3. 3. 1. Awareness ! 2. Sense of control 4. Fun and whimsy! Buy-in via: Cross-promotion UX @ Point of Need 3. Time is precious
  4. 4. Obstacles <ul><li>$$$ Staff </li></ul><ul><li>Space Brand </li></ul><ul><li>Existence? </li></ul>
  5. 5. How do we make our online library services stand out?
  6. 6. Fave Example: ASU Library Minute
  7. 7. New Paint on Old Classics
  8. 8. Awareness <ul><li>Postcards: </li></ul><ul><li>cost: ~$0.20 / postcard </li></ul><ul><li>600-2000 sent / term (4 x a year) </li></ul><ul><li>New students only </li></ul><ul><li>2-3 weeks AFTER term start </li></ul><ul><li>bit.ly URL to track usage </li></ul>
  9. 9. Virtual Tour
  10. 10. In the (online) classroom
  11. 11. Chat, Chat Everywhere!
  12. 12. Online “Office Hours”
  13. 13. Low-Barrier, Passive <ul><li>Library Toolbar </li></ul><ul><li>Sticky note feedback board </li></ul><ul><li>Reference email signature </li></ul>
  14. 14. On Deck <ul><li>Brown Bag webinars for faculty & staff </li></ul><ul><li>Research paper contest </li></ul><ul><li>Audio podcasts </li></ul>
  15. 15. Wishlist <ul><li>Online Gaming! </li></ul><ul><ul><li>Online Jeopardy Tournament </li></ul></ul><ul><ul><li>ARG (alternate reality gaming) </li></ul></ul><ul><li>Online Book Club </li></ul><ul><li>Student-created podcasts </li></ul><ul><li>Faculty collaboration on: </li></ul><ul><ul><li>assignment design </li></ul></ul><ul><ul><li>Course embeds </li></ul></ul><ul><ul><li>Student-run journal </li></ul></ul>
  16. 16. Info <ul><li>Links: </li></ul><ul><li>tinyurl.com/danasunyla10 </li></ul><ul><li>Dana Longley </li></ul><ul><li>Assistant Director, Library Services </li></ul><ul><li>Empire State College, SUNY </li></ul><ul><li>Email: dana.longley@esc.edu </li></ul><ul><li>Twitter: disobedientlib </li></ul><ul><li>Blog: farofflibrarian.blogspot.com </li></ul>

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