The people who dream up, collaborate on, and implement social media initiatives in museums rarely have an opportunity to gather with their peers in one room. This session was our chance to see each other face to face and WORK. We started out with a quick #musesocial year in review, a recap of the top hashtags, trends, and challenges from the recent past. Next, we broke out into a mini un-conference based on social media topics selected by the crowd. We discussed: 1. Making a bigger splash: Collaborating with other institutions 2. Content strategy: What are we trying to achieve? 3. Are we REALLY reaching new audiences? 4. Using social media for social change Finally, we recapped some of the key threads from our breakout groups with a focus on resources, solutions, and project ideas for us to collaborate on in the coming year.