Opening Up Museum Studies with Social Media

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How can museum studies professors--and educators of all stripes--incorporate social media into their teaching to improve learning and open access to our expertise? This brief presentation covers the social dimension of learning, how social media has changed museums and its audiences, and examples of social media tools being incorporated into the curriculum.

A presentation for COMPT (Committee on Museum Professional Training) at AAM (American Alliance of Museums) 2013 annual meeting.

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Opening Up Museum Studies with Social Media

  1. 1. Museum Studies + Social MediaDana Allen-Greil@danamusesAmerican Alliance of Museums05.21.2013Image credit: Rutgers University#aam2013#compt
  2. 2. Online Communications CoordinatorNew Media Project ManagerChief, Digital Outreach and EngagementEducational TechnologistAccount Director/Digital StrategistB.A., English, Women Studies M.A. Museum Studies Adjunct FacultyAdjunct Faculty
  3. 3. By the end of this session, you will be able to:Articulate the socialdimension of learningDescribe how social media hasimpacted museumsIdentify social media toolsthat can be incorporated intoyour teaching123
  4. 4. #aam2013 #comptn How do you usesocial media in yourprofessionalpractice?n How have you usedsocial media as partof your teaching?
  5. 5. The Social Dimension of Learning1
  6. 6. The Updated Smithsonian Learning ModelSource: http://smithsonian-webstrategy.wikispaces.com/Strategy+--+ThemesLearning is enhanced by online communities
  7. 7. +Knowledge is sociallyconstructedn  Our understanding of content issocially constructed throughconversations and groundedinteractions around problems. n  Learning is enhanced throughsocial activities:n  exchange of knowledge andmaterialn  community buildingn  collaboration among learners andeducators
  8. 8. +Not just learning about, butlearning to ben  To be a full participant involvesacquiring the practices and thenorms of established practitionersin the field and acculturating into acommunity of practice.n  Integrate learning:n  wider communityn  link to experts, researchers orpractitionersn  open up alternative channels forgaining knowledge andenhancing skills
  9. 9. +Working in publicn  Some kind of public practice isrequired in all professions.n  Helps students establish literacy oftools that they will use once theygraduate.
  10. 10. Social media has changed museums2
  11. 11. Social media has changed museums us2
  12. 12. http://www.flickr.com/photos/earlysound/2072131112/what is appropriate to say in public
  13. 13. http://instagram.com/p/UO7DjBLp3Z/what is appropriate to say in public
  14. 14. http://www.flickr.com/photos/rthakrar/5937572337/How we talk to one another
  15. 15. @amhistorymuseumHow we talk to one another
  16. 16. http://www.flickr.com/photos/rainiernavidad/2776596693/What we ask of one another
  17. 17. What we ask of one another
  18. 18. http://www.flickr.com/photos/jayneandd/4500700731/How often we see each other
  19. 19. @USNatArchives TwitterHow often we see each other
  20. 20. http://museumheygirl.tumblr.com/Our ideas about ownership &who can be an expert
  21. 21. Social media tools support teaching and learning3
  22. 22. ConsumeCommunicateCollaborateThe 3 Cs of Learning 2.0Adapted from Institute for Prospective Technological Studies
  23. 23. •  Access a vast variety of (often freely available)content•  Tap into the knowledge of peers and experts•  Obtain highly specific and targeted knowledgeConsume•  Create digital content and publish itonline•  Result is huge resource of user-generated content from which learnersand others can mutually benefitCommunicate•  Work together with others•  Pool resources and expertise•  Tap the potential of a groupof people committed to acommon objectiveCollaborateAdapted from Institute for Prospective Technological Studies
  24. 24. Hashtag Topic#musetech Technology#musesocial Social media#mtogo Mobile technologies#museumed Museum education#museweb Websites#openglam /#glamwikiFree and open access to digitalcultural heritage#artstech Technology and the artsKey Twitter hashtags
  25. 25.  Sources:    §  Greenhow.  (2012).  “Twi7eracy:  Twee:ng  as  a  New  Literary  Prac:ce,”  Michigan  State  University  §  Davis  et  al  (2012).  Social  media  and  higher  educa:on:  A  literature  review  and  research  direc:ons.  University  of  Arizona  and  Claremont  Graduate  University.  Benefits of tweetinglearning to writeconciselyconducting up-to-date researchcommunicatingdirectly withauthors andresearcherscooperative andactive learningprompt feedbackdeepenedinterpersonalconnections
  26. 26. BlogsStudent• Commentary• Reflection• Share data• Construct understandingsInstructor• Commentary• Action research• Reflection• ResourceClass• Voice to all• Peer to peer interactions• Collaborative• Extension of knowledge
  27. 27. WikiSkypeBlog•  Meet experts from aroundthe world•  Real-time andascynchronous interaction•  Reflective practice•  Contribute to the widerfield
  28. 28. §  Visual  examples  §  Collabora:ve  boards  §  pinterest.com/danamuses/digital-­‐museums    Pinterest
  29. 29. Social bookmarking
  30. 30. Ask and answerquestionsShare contentEnrich in-classconversationsConnect withexternal expertsSustainconversationsoutside theclassroomGatherinformation/ tracka topic trendReinforcementand connection tothe real worldWhole personinteractionCrowdsourcing/group problemsolving
  31. 31. How might social media support one of your learningobjectives?n  What kind of content will beconsumed, created, or shared?n  Who will be creating orcollaborating on the content?n  What connections could socialmedia enable for your students?n  Why is social media the best wayto accomplish your goals for thislearning objective?ConsumeCommunicateCollaborate
  32. 32. Museum Studies + Social MediaDana Allen-Greil@danamusesAmerican Alliance of Museums05.21.2013Image credit: Rutgers University#aam2013#compt

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