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Copyright © 2009 YourVersion Prioritization Product Management for Startups by Dan Olsen

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Copyright © 2009 YourVersion
Dan Olsen
Dan Olsen
CEO, YourVersion
CEO, YourVersion
Nov 14, 2009
Nov 14, 2009
Product Manag...

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Copyright © 2009 YourVersion
My Background
„ Education
„ BS, Electrical Engineering, Northwestern
„ MS, Industrial Enginee...

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Copyright © 2009 YourVersion
What is Product Management?

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Copyright © 2009 YourVersion
Prioritization and Scope
„ Customer value is only half of the story
„ How much engineering ef...

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Copyright © 2009 YourVersion Prioritization Product Management for Startups by Dan Olsen

Download to read offline

Copyright © 2009 YourVersion
Prioritization and Scope
„ Customer value is only half of the story
„ How much engineering effort will it take?
„ Need to consider Return on Investment (ROI):
„ Return: customer value created
„ Investment: development resources required
„ Ruthlessly prioritize: rank order product ideas
„ Be deliberate about scope & keep it small
„ Easy to bite off too much
„ Strategy = deciding what you’re NOT doing
„ Break features down into smaller chunks
„ Smaller scope → quicker releases → more iteration

Copyright © 2009 YourVersion
Prioritization and Scope
„ Customer value is only half of the story
„ How much engineering effort will it take?
„ Need to consider Return on Investment (ROI):
„ Return: customer value created
„ Investment: development resources required
„ Ruthlessly prioritize: rank order product ideas
„ Be deliberate about scope & keep it small
„ Easy to bite off too much
„ Strategy = deciding what you’re NOT doing
„ Break features down into smaller chunks
„ Smaller scope → quicker releases → more iteration

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