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Website.com <ul><li>Activation Criteria: </li></ul><ul><li>10-30+ seconds How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)

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Website.com Activation Criteria: 10-30+ seconds 2-3+ page views 3-5+ clicks 1 key feature usage do LOTS of landing page & A/B tests – make lots of dumb guesses & iterate FAST Activation SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains

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