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Role: Founder/CEO <ul><li>Q: Which Metrics? How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)

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Role: Founder/CEO Q: Which Metrics? Why? A: Focus on Critical Few Actionable Metrics (if you don’t use the metric to make a decision, it’s not actionable) Hypothesize Customer Lifecycle Target ~3-5 Conversion Events (tip: Less = More) Test, Measure, Iterate to Improve

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