Mobile Success

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Why a mobile-optimised site is so important today, the features of successful mobile sites, and why mobile devices will become increasingly important in the future.

Link to video: http://www.figarodigital.co.uk/Video.aspx?v=5d553d92-3bc8-4bf5-a308-6839f7021717

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Mobile Success

  1. 1. Mobile SuccessDamon Mannion, Venda COO
  2. 2. We now live in the age of new retailing,in a multichannel world…Their highstreet, their computer, their smartphone -all these offer different ways of shopping[for consumers] and all are converging.Philip Clarke, Tesco Group CEO, 8 June 2011
  3. 3. Market Philip Clarke, Tesco Group CEO. 8 June 2011Mobile Success (Figaro Digital) 13 Sep 2012 Classification: Public
  4. 4. …overall Laura Ashley’s mobilecheckout is among the best I have seen.David Moth, Econsultancy Reporter, 5 July 2012
  5. 5. Laura Ashley Mobile – Design Decisions www.lauraashley.comMobile Success (Figaro Digital) 13 Sep 2012 Classification: Public
  6. 6. Laura Ashley Mobile – Product PathCategory Product Product Product Page List Details DetailsMobile Success (Figaro Digital) 13 Sep 2012 Classification: Public
  7. 7. Laura Ashley Mobile – Checkout Flow Login Personal Delivery Payment Order Details Details Details Confirmation (new user)Mobile Success (Figaro Digital) 13 Sep 2012 Classification: Public
  8. 8. Recommendations• Design – simple, clear, minimal• Functionality – same experience, focused (especially checkout)• Usability – minimise typing• Performance – small page size• Technical – responsive design• SEO – same URL for desktop and mobile• Monitor – analyse and improveMobile Success (Figaro Digital) 13 Sep 2012 Classification: Public
  9. 9. Conversion AnalysisNon-optimised Mobile Optimised Mobile +2% SalesMobile Success (Figaro Digital) 13 Sep 2012 Classification: Public
  10. 10. Mobile Shopping BehaviourMobile Success (Figaro Digital) 13 Sep 2012 Classification: Public
  11. 11. The Future
  12. 12. Payments in a Mobile WorldMobile Success (Figaro Digital) 13 Sep 2012 Classification: Public
  13. 13. Payments in a Mobile WorldMobile Success (Figaro Digital) 13 Sep 2012 Classification: Public
  14. 14. Mobile-first Generation Philip Clarke, Tesco Group CEO. 8 June 2011Mobile Success (Figaro Digital) 13 Sep 2012 Classification: Public
  15. 15. Summary
  16. 16. Summary• You need a mobile-optimised site • The importance of mobile will only grow• In the future, the impact of mobile will revolutionise retailMobile Success (Figaro Digital) 13 Sep 2012 Classification: Public
  17. 17. ContactMobile Success (Figaro Digital) 13 Sep 2012 Classification: Public
  18. 18. Sourceshttp://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribershttp://blog.nielsen.com/nielsenwire/online_mobile/two-thirds-of-new-mobile-buyers-now-opting-for-smartphones/http://blogs.forrester.com/martin_gill/12-07-12-forresters_first_european_mobile_commerce_forecasthttp://bradfrostweb.com/blog/mobile/the-many-faces-of-mobile-first/http://blog.nielsen.com/nielsenwire/online_mobile/generation-app-62-of-mobile-users-25-34-own-smartphones/http://www.pcworld.com/article/257849/facebook_in_india_30_percent_of_users_are_mobileonly.htmlhttp://econsultancy.com/uk/blog/10274-laura-ashley-s-slick-new-mobile-checkout-reviewedhttp://www.gomez.com/resources/whitepapers/survey-report-what-users-want-from-mobile/http://allthingsd.com/20120430/paying-with-squares-new-mobile-payments-app/http://allthingsd.com/20120808/heres-how-mobile-payment-app-square-will-process-your-bucks-at-starbucks/http://econsultancy.com/uk/blog/7712-multichannel-retail-surveyhttp://techcrunch.com/2012/09/09/the-mobile-payments-fustercluckhttp://www.comscoredatamine.com/2012/02/smartphone-adoption-approaches-tipping-point-across-markets/http://www.thinkwithgoogle.com/mobileplanet/en/http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1375Mobile Success (Figaro Digital) 13 Sep 2012 Classification: Public

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