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Future of Adland - #FutureOfDigital Nov 2014

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Future of Advertising talk given by Damian Damjanovski of Common Ventures at the General Assembly / Mashable Future of Digital Learning Event.

Published in: Marketing
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Future of Adland - #FutureOfDigital Nov 2014

  1. FUTURE OF ADVERTISING DAMIAN DAMJANOVSKI CO-FOUNDER, COMMON VENTURES
  2. 2 FUTURE OF ADVERTISING MAKE PEOPLE BUY SH*T THEY DON’T WANT, WITH MONEY THEY DON’T HAVE, TO IMPRESS PEOPLE THEY DON’T KNOW
  3. FUTURE OF ADVERTISING PERSUASION 3 IT’S ALL ABOUT AND CHANGE
  4. FUTURE OF ADVERTISING MEAT + CHEMICALS 4 WE’RE ALL JUST SACKS OF TRYING TO MAKE OUR WAY IN THE WORLD
  5. FUTURE OF ADVERTISING 5
  6. FUTURE OF ADVERTISING SO WHAT’S THE FUTURE FOR ADVERTISERS? 6
  7. MORE MORE 7 QUASI-SCIENCEY MARKETING TERMS
  8. MORE MORE 8 BALKANISATION OF MEDIA CHANNELS
  9. MORE LESS 9 TALK ABOUT “BIG DATA”
  10. FUTURE OF ADVERTISING LESS “FREE” SOCIAL 12
  11. FUTURE OF ADVERTISING LESS GLASS 13
  12. FUTURE OF ADVERTISING LESS VR 14
  13. FUTURE OF ADVERTISING MORE WEARABLES 15
  14. MORE MORE 16 CONFUSION OVER CONTENT MARKETING
  15. FUTURE OF ADVERTISING MORE ONE-OFF STUNT-TECH 17
  16. FUTURE OF ADVERTISING MORE HOME-GROWN TECH 18
  17. FUTURE OF ADVERTISING MORE PRODUCT PERSONALISATION 19
  18. FUTURE OF ADVERTISING MORE EXPERIMENTAL DEVICES 20
  19. FUTURE OF ADVERTISING MORE INTEGRATED MULTI-CHANNEL CAMPAIGN THINKING 21
  20. FUTURE OF ADVERTISING MORE INTEGRATED MULTI-CHANNEL CAMPAIGN THINKING 22
  21. FUTURE OF ADVERTISING 23
  22. MORE MORE 24 TRAINING AND KNOWLEDGE REQ.
  23. FUTURE OF ADVERTISING SO WHAT’S THE FUTURE FOR ADVERTISING AGENCIES 25
  24. FUTURE OF ADVERTISING STORIES 26 BACK TO SIMPLER TOLD WELL
  25. FUTURE OF ADVERTISING OVER-ENGINEERED 27 DECLINE OF THE MULTI-PLATFORM ECOSYSTEM CAMPAIGN
  26. FUTURE OF ADVERTISING ADLAND PRODUCTS 28 THE NEW WORLD OF AND BRANDS BEING BORN IN AGENCY
  27. FUTURE OF ADVERTISING ACCELERATING 29 TECHNOLOGY CHANGE IS AND WILL CONTINUE TO
  28. FUTURE OF ADVERTISING CREATIVE 30 THE RISE OF THE MULTI-TALENTED / TECH / DESIGNER / WRITER
  29. FUTURE OF ADVERTISING SO HOW DO WE MANAGE THE FUTURE 31
  30. FUTURE OF ADVERTISING RENAISSANCE 32 HIRE MORE PEOPLE
  31. FUTURE OF ADVERTISING CORE IDEA 33 START FROM THE AND WORK OUTWARDS
  32. FUTURE OF ADVERTISING CLARITY 34 SIMPLICITY BREEDS
  33. FUTURE OF ADVERTISING QUESTIONS 35
  34. FUTURE OF ADVERTISING THANK YOU. 36

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