You use APIs and third-party services to automate the extraction of data from a web analytics tool. But what about automating the sending of data too? In this hands-on talk, Damion shows you how to use services like IFTTT and Zapier to augment the clickstream with context.
Using a mix of RSS, web hooks, open APIs and the Google Analytics Measurement Protocol, you can grab things like company blog posts, new backlinks, and social interactions like Twitter mentions, Instagram posts, and more. It's all possible by making use of the increasingly-connected web of services and there are even possibilities of tracking the internet of things with your favourite web analytics tool.