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Damion Brown - The Missing Automation Layer - Superweek 2017

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You use APIs and third-party services to automate the extraction of data from a web analytics tool. But what about automating the sending of data too? In this hands-on talk, Damion shows you how to use services like IFTTT and Zapier to augment the clickstream with context.
Using a mix of RSS, web hooks, open APIs and the Google Analytics Measurement Protocol, you can grab things like company blog posts, new backlinks, and social interactions like Twitter mentions, Instagram posts, and more. It's all possible by making use of the increasingly-connected web of services and there are even possibilities of tracking the internet of things with your favourite web analytics tool.

Published in: Data & Analytics

Damion Brown - The Missing Automation Layer - Superweek 2017

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  2. 2. Oliver Evans, 1755-1819
  3. 3. 1790: fully automated flour mill
  4. 4. visualization layer processing layer collection layer
  5. 5. NOPE
  6. 6. Franco Cappuccio Warwick University UK
  7. 7. www.ifttt.com www.zapier.com
  8. 8. www.ifttt.com www.zapier.com
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  11. 11. :-(
  12. 12. twitrss.me
  13. 13. mention.com
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  15. 15. talkwalker.com
  16. 16. visualization layer processing layer automation layer
  17. 17. datarunsdeep.com.au/blog/track-your-life-in-google-analytics
  18. 18. flic.io
  19. 19. visualization layer processing layer automation layer
  20. 20. • www.analyze.ly
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  24. 24. www.analyze.ly If you roll into work and it feels like someone else has been doing work for you in an opposite time zone, that’s seriously good automation
  25. 25. conductrics.com • •
  26. 26. • • • • • hub-scan.com
  27. 27. Oliver Evans, 1755-1819
  28. 28. @ @

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