What are the key trends in mobile usage jul 2012

3,425 views

Published on

Updated July 2012 with the freshest UK data about mobile phone penetration and smartphone usage.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
3,425
On SlideShare
0
From Embeds
0
Number of Embeds
2,437
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What are the key trends in mobile usage jul 2012

  1. 1. Key trends in mobile usage from the UK. A Practical Guide 1Wednesday, 18 July 12
  2. 2. marketing needs single-mindedness. so you can do more with your time. This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike License. 2Wednesday, 18 July 12
  3. 3. @damiensaunders 3Wednesday, 18 July 12
  4. 4. UK Insights & Trends 100% UK Mobile connections 49% Postpay 55% smart phones 51% ➡ Prepay 52% used appWednesday, 18 July 12
  5. 5. UK Insights & Trends 81.6m UK Mobile connections 40m Postpay 44.8m smart phones 41.6m ➡ Prepay 42.4m used appWednesday, 18 July 12
  6. 6. 52 The percentage of smartphone users who have apps installed 6Wednesday, 18 July 12
  7. 7. 29 The number of minutes each day spent using a mobile phone. Up from 12 in 2006. 7Wednesday, 18 July 12
  8. 8. 39 The percentage of smartphone users who are using data on their mobile 8Wednesday, 18 July 12
  9. 9. Smart phone 2012 How ready is your business for the next wave of smart phones? 9Wednesday, 18 July 12
  10. 10. How to start with mobile marketing?1. Make your web-site ready for the mobile internet2. Adjust your e-mail marketing templates for easy reading on smart phone screens3. Start using mobile social networks like Foursquare4. Tell your customers to check the mobile site5. Find out what features your customers want in a mobile site6. Enhance your mobile internet site with new features7. Focus on returning and loyal customers8. Think about a mobile app.9.Contact me ... 10Wednesday, 18 July 12
  11. 11. How much time does this take? Don’t worry! YOU CAN You determine the time you want to SPEND AS spend on developing a LITTLE AS 30 mobile strategy. MINUTES EACH DAY 11Wednesday, 18 July 12
  12. 12. Trends in digital marketing Ol’ Skool Nu Skool • Print Ads • Social Media • Data Analytics • Magazines • E-mail • Automated • Expos & Trade • CRM Marketing Shows • How to Videos • Location based • Banner Ads • Time-limited • Tele-sales • Search deals • Direct Mail • SEO • Re-targeting • Radio • Online-Offline • Viral • TV Targetting 12Wednesday, 18 July 12
  13. 13. marketing needs Bri3sh  Interac3ve  Media   Associa3on  -­‐  Member single-mindedness. so you can do more with your time. This  work  is  licensed  under  the  Crea3ve   Commons  A7ribu3on-­‐NonCommercial-­‐ ShareAlike  License.   To  view  a  copy  of  this  license,  visit  h7p:// crea3vecommons.org/licenses/by-­‐nc-­‐sa/ 3.0/;  or,  (b)  send  a  le7er  to  Crea3ve   Commons,  171  2nd  Street,  Suite  300,  San   Francisco,  California,  94105,  USA.Wednesday, 18 July 12
  14. 14. DOWNLOAD THIS FOR FREE just visit http:// damiens.ws/KRTRM9 add to cart and enter coupon KEYUK100 14Wednesday, 18 July 12
  15. 15. Want to read more? click to visit damien.co 15Wednesday, 18 July 12

×