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Key trends in
     mobile usage
     from the UK.
     A Practical Guide
                         1

Wednesday, 18 July 12
marketing needs
     single-mindedness.

     so you can do more
     with your time.




                          This work is licensed under the
                          Creative Commons Attribution-
                          NonCommercial-ShareAlike License.

                                                    2

Wednesday, 18 July 12
@damiensaunders




                        3

Wednesday, 18 July 12
UK Insights & Trends


          100% UK Mobile
            connections
                                 49%
                                 Postpay        55%
                                           smart phones


                        51% ➡
                        Prepay                  52%
                                             used app


Wednesday, 18 July 12
UK Insights & Trends

                   81.6m
                 UK Mobile
                connections       40m
                                  Postpay       44.8m
                                            smart phones


                        41.6m ➡
                         Prepay                 42.4m
                                              used app


Wednesday, 18 July 12
52
                        The percentage of smartphone users who have
                        apps installed

                                                              6

Wednesday, 18 July 12
29 The number of minutes each day spent using a
                  mobile phone. Up from 12 in 2006.

                                                                 7

Wednesday, 18 July 12
39
                        The percentage of smartphone users who are
                        using data on their mobile

                                                              8

Wednesday, 18 July 12
Smart
                              phone
                               2012
        How ready is your business for
        the next wave of smart phones?   9

Wednesday, 18 July 12
How to start with
   mobile marketing?
1. Make your web-site ready for the mobile internet
2. Adjust your e-mail marketing templates for easy reading on
  smart phone screens
3. Start using mobile social networks like Foursquare
4. Tell your customers to check the mobile site
5. Find out what features your customers want in a mobile site
6. Enhance your mobile internet site with new features
7. Focus on returning and loyal customers
8. Think about a mobile app.
9.Contact me ...
                                                                 10

Wednesday, 18 July 12
How much time does
    this take?
           Don’t worry!              YOU CAN
           You determine the
           time you want to
                                    SPEND AS
           spend on developing a   LITTLE AS 30
           mobile strategy.          MINUTES
                                    EACH DAY

                                              11

Wednesday, 18 July 12
Trends in digital
         marketing
                        Ol’ Skool                Nu Skool
         • Print Ads                •   Social Media    • Data Analytics
         • Magazines                •   E-mail          • Automated
         • Expos & Trade            •   CRM               Marketing
           Shows                    •   How to Videos   • Location based
                                    •   Banner Ads      • Time-limited
         • Tele-sales
                                    •   Search            deals
         • Direct Mail
                                    •   SEO             • Re-targeting
         • Radio                                        • Online-Offline
                                    •   Viral
         • TV                                             Targetting
                                                                           12

Wednesday, 18 July 12
marketing needs
    Bri3sh	
  Interac3ve	
  Media	
  
    Associa3on	
  -­‐	
  Member                                            single-mindedness.

                                                                           so you can do more
                                                                           with your time.




    This	
  work	
  is	
  licensed	
  under	
  the	
  Crea3ve	
  
    Commons	
  A7ribu3on-­‐NonCommercial-­‐
    ShareAlike	
  License.	
  

    To	
  view	
  a	
  copy	
  of	
  this	
  license,	
  visit	
  h7p://
    crea3vecommons.org/licenses/by-­‐nc-­‐sa/
    3.0/;	
  or,	
  (b)	
  send	
  a	
  le7er	
  to	
  Crea3ve	
  
    Commons,	
  171	
  2nd	
  Street,	
  Suite	
  300,	
  San	
  
    Francisco,	
  California,	
  94105,	
  USA.




Wednesday, 18 July 12
DOWNLOAD THIS FOR
              FREE

              just visit http://
              damiens.ws/KRTRM9
              add to cart and enter
              coupon KEYUK100
                                      14

Wednesday, 18 July 12
Want to read
                        more?
                        click to visit damien.co




                                                   15

Wednesday, 18 July 12

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What are the key trends in mobile usage jul 2012

  • 1. Key trends in mobile usage from the UK. A Practical Guide 1 Wednesday, 18 July 12
  • 2. marketing needs single-mindedness. so you can do more with your time. This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike License. 2 Wednesday, 18 July 12
  • 3. @damiensaunders 3 Wednesday, 18 July 12
  • 4. UK Insights & Trends 100% UK Mobile connections 49% Postpay 55% smart phones 51% ➡ Prepay 52% used app Wednesday, 18 July 12
  • 5. UK Insights & Trends 81.6m UK Mobile connections 40m Postpay 44.8m smart phones 41.6m ➡ Prepay 42.4m used app Wednesday, 18 July 12
  • 6. 52 The percentage of smartphone users who have apps installed 6 Wednesday, 18 July 12
  • 7. 29 The number of minutes each day spent using a mobile phone. Up from 12 in 2006. 7 Wednesday, 18 July 12
  • 8. 39 The percentage of smartphone users who are using data on their mobile 8 Wednesday, 18 July 12
  • 9. Smart phone 2012 How ready is your business for the next wave of smart phones? 9 Wednesday, 18 July 12
  • 10. How to start with mobile marketing? 1. Make your web-site ready for the mobile internet 2. Adjust your e-mail marketing templates for easy reading on smart phone screens 3. Start using mobile social networks like Foursquare 4. Tell your customers to check the mobile site 5. Find out what features your customers want in a mobile site 6. Enhance your mobile internet site with new features 7. Focus on returning and loyal customers 8. Think about a mobile app. 9.Contact me ... 10 Wednesday, 18 July 12
  • 11. How much time does this take? Don’t worry! YOU CAN You determine the time you want to SPEND AS spend on developing a LITTLE AS 30 mobile strategy. MINUTES EACH DAY 11 Wednesday, 18 July 12
  • 12. Trends in digital marketing Ol’ Skool Nu Skool • Print Ads • Social Media • Data Analytics • Magazines • E-mail • Automated • Expos & Trade • CRM Marketing Shows • How to Videos • Location based • Banner Ads • Time-limited • Tele-sales • Search deals • Direct Mail • SEO • Re-targeting • Radio • Online-Offline • Viral • TV Targetting 12 Wednesday, 18 July 12
  • 13. marketing needs Bri3sh  Interac3ve  Media   Associa3on  -­‐  Member single-mindedness. so you can do more with your time. This  work  is  licensed  under  the  Crea3ve   Commons  A7ribu3on-­‐NonCommercial-­‐ ShareAlike  License.   To  view  a  copy  of  this  license,  visit  h7p:// crea3vecommons.org/licenses/by-­‐nc-­‐sa/ 3.0/;  or,  (b)  send  a  le7er  to  Crea3ve   Commons,  171  2nd  Street,  Suite  300,  San   Francisco,  California,  94105,  USA. Wednesday, 18 July 12
  • 14. DOWNLOAD THIS FOR FREE just visit http:// damiens.ws/KRTRM9 add to cart and enter coupon KEYUK100 14 Wednesday, 18 July 12
  • 15. Want to read more? click to visit damien.co 15 Wednesday, 18 July 12