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11 step guide to foursquare 2011

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Definitive guide to Foursquare for 2011 - more information on customer engagement, ROI, and mobile marketing for any small or large business.

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11 step guide to foursquare 2011

  1. 1. Marketing needs single-mindedness. 11 step social media marketing plan This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike License.Tuesday, 16 August 11
  2. 2. Once upon a time this was all you could with your phone. 2Tuesday, 16 August 11
  3. 3. Problem - no one has time for all the new marketing stuff. Mobile is becoming the new focus of integrated marketing. How do you keep up with all the changes? Your marketing can only be successful by being single-minded in what you do. 3Tuesday, 16 August 11
  4. 4. Smart phone 2011 Portable media player with 8 mega pixel camera, Dual Core processor, touch screen, fast 4G or HSDPA internet, wifi and … voice 4 and textsTuesday, 16 August 11
  5. 5. Smart phone 2013? No … this is a wrist phone watch from 2011 5Tuesday, 16 August 11
  6. 6. Tuesday, 16 August 11 100 million activated Android mobiles 6
  7. 7. Tuesday, 16 August 11 93 the percentage of 18 – 29 year old with a mobile 7
  8. 8. Tuesday, 16 August 11 39 the percentage of people in a recent study who use location based services on their mobile 8
  9. 9. Tuesday, 16 August 11 46 percentage of Londoners who use their mobile for research when out shopping. 9
  10. 10. 10million users on Foursquare June 2011 10Tuesday, 16 August 11
  11. 11. Tuesday, 16 August 11 8+ million businesses & locations in Foursquare 11
  12. 12. Saturday Nights All Right 12Tuesday, 16 August 11
  13. 13. Claim your stores on Foursquare Click here to claim Be creative and offer something to your followers and reward Mayors Be fun. Do you want a badge for repeat visitors? 13Tuesday, 16 August 11
  14. 14. Be a Pro at Foursquare Using Foursquare yourself is the best way to understand the mechanics. And it’s the best way to find out how your competition is using Foursquare. Finally .. you can get badges like this for 1000+ checkins. 14Tuesday, 16 August 11
  15. 15. Create your own brand identity To make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client. Once created, start looking for customers who checkin to your store. 15Tuesday, 16 August 11
  16. 16. Put up Posters or Stickers 16Tuesday, 16 August 11
  17. 17. Reward the Mayor 17 13Tuesday, 16 August 11
  18. 18. Get more people in your store – Hold a Swarm Badge Party 18Tuesday, 16 August 11
  19. 19. Track your checkins & trends 19 15Tuesday, 16 August 11
  20. 20. You can call me Loyal A Manifesto to the Loyal. ★ Your loyal and best customers don’t have to check-in every day. ★ Your loyal customers rave about you. Loyalty is the Recommend and Add Tips for you. best ‘badge’ to ★ What are you doing for them? earn on Foursquare. read more about it. 20Tuesday, 16 August 11
  21. 21. 11 step guide to Foursquare1. Be a Pro at Foursquare2. Claim your business on Foursquare3. Create your own brand identity in Foursquare4. Add a prize or incentives for people to visit your shop5. Reward the Mayor6. Add Tips & To Do’s to your stores7. Put Stickers or Posters in Store8. Hold a Foursquare Swarm Badge Party9. Track Checkins & Trends10.Promote Foursquare on Twitter, Facebook & your website.11. Focus on returning and loyal customers 21Tuesday, 16 August 11
  22. 22. How much time does this take? Don’t worry! YOU CAN You determine the SPEND AS time you want to spend on Social LITTLE AS 30 Media or LOLling MINUTES around with your EACH DAY customers. 22Tuesday, 16 August 11
  23. 23. Trends in digital marketing Ol’ Skool Nu Skool • Print Ads • Social Media • Viral • Magazines • E-mail • Blog • Expos & Trade Shows • CRM • Mobile • Tele-sales • How to Videos • Direct Mail • Banner Ads • Radio • Search • TV • SEO 23Tuesday, 16 August 11
  24. 24. Get some single- Bri3sh  Interac3ve  Media   Associa3on  -­‐  Member mindedness in your marketing. For great ideas & to get in contact, visit: This  work  is  licensed  under  the  Crea3ve   DamienSaunders.com Commons  A7ribu3on-­‐NonCommercial-­‐ ShareAlike  License.   To  view  a  copy  of  this  license,  visit   M: +447919110638 h7p://crea3vecommons.org/licenses/ by-­‐nc-­‐sa/3.0/;  or,  (b)  send  a  le7er  to   T: damiensaunders Crea3ve  Commons,  171  2nd  Street,   Suite  300,  San  Francisco,  California,   94105,  USA.Tuesday, 16 August 11

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