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Understanding Social Media

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Understanding Social Media-by Mark Cahill at #Cloudbusting2012 on the GMIT campus 14/09/12

Published in: Technology, Business
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Understanding Social Media

  1. 1. © Mark Cahill
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  5. 5. Online Social Networking Marketing Marketing Strategy Social Technology Networks© Mark Cahill 5
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  15. 15. Online Social Web 2.0 Social Networks Networks© Mark Cahill 16
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  20. 20. What are Online Social Networks?© Mark Cahill 21
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  24. 24. Mobile will be Bigger than desktop internet by 2015**Morgan Stanleyhttp://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf© Mark Cahill 25
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  50. 50. The effectiveness of traditional marketing has been eroded due to consumers been able to ignore marketing messages, especially of the broadcast type. (Van Den Bulte and Wuyts 2007)© Mark Cahill 51
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  54. 54. Marc Prensky is acknowledged to have coined the term digital native in his work Digital Natives, Digital Immigrants published in 2001© Mark Cahill 55
  55. 55. © Mark Cahill 56
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  58. 58. SoLoMo© Mark Cahill 59
  59. 59. Social© Mark Cahill 60
  60. 60. Local© Mark Cahill 61
  61. 61. Mobile© Mark Cahill 62
  62. 62. SocialLocalMobile© Mark Cahill 63
  63. 63. © Mark Cahill 64
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  67. 67. The Cloud© Mark Cahill 68
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  71. 71. WebMobile Semantic Real-time Social Physical© Mark Cahill 72
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  83. 83. How to Leverage Social Media to build and maintain relationships© Mark Cahill 84
  84. 84. Online Social Networking Marketing Marketing Strategy Social Technology Networks© Mark Cahill 85
  85. 85. Focus on understanding the people who usetechnology, and not just the technologyitself.© Mark Cahill 86
  86. 86. Engage and participate.© Mark Cahill 87
  87. 87. Be transparent.© Mark Cahill 88
  88. 88. Integrate online and offline activities.© Mark Cahill 89
  89. 89. Be Human (not a machine).People first, Technology second© Mark Cahill 90
  90. 90. “brands should be considered as objectsused to facilitate social interaction.”Covas (1997, p. 307)© Mark Cahill 91
  91. 91. “people have relationships with other peopleand that brands may become a fulcrumaround which such relationships areconstructed”(Patterson and O’Malley 2006).© Mark Cahill 92
  92. 92. Make content easily available and digestible.© Mark Cahill 93
  93. 93. Monitor and respond(active listening)© Mark Cahill 94
  94. 94. Build your community.© Mark Cahill 95
  95. 95. Focus on Technique not Tools© Mark Cahill 96
  96. 96. © Mark Cahill 97
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  98. 98. Mark.Cahill@sohalo.com Twitter: @markcahill http://ie.linkedin.com/in/markcahill +353 (0)87 9497083© Mark Cahill 99

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