Ic Ioct08 2


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Immigrant Council Leadership Programme - Fundraising Session Part 3

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  • Introductions - me, participants What are your expectations of the course? What would like to get out of it? Feel free to interupt, and ask questions and tell me if I’m going too slow or (more likely) too fast I’m going to try and make it as interactive as possible but there is a lot of information to get across so some of it will involve me standing up here and talking - and some weeks will have more talking than others
  • Ic Ioct08 2

    1. 1. Developing a Funding Strategy Session 3: Developing a Case for Support
    2. 2. Developing a case for support <ul><li>How do you persuade anyone - individual, company, government, trust - to support your organisation? </li></ul>
    3. 3. Before you start… <ul><li>Before you start looking for support you need to have worked out why you exist in the first place. </li></ul><ul><li>Vision : The type of world you’re trying to create </li></ul><ul><li>Mission : The activities you’re engaged in to achieve your vision </li></ul><ul><li>Values : How you go about your work </li></ul>
    4. 4. Vision, mission, values <ul><li>The importance of clear vision, mission, values: </li></ul><ul><li>Easier to identify appropriate funding opportunities </li></ul><ul><li>Avoid becoming ‘fundraising-led’ </li></ul><ul><li>Helps you remain focused on what’s really important </li></ul>
    5. 5. Be prepared <ul><li>Checklist </li></ul><ul><li>Deadlines / Submission dates </li></ul><ul><li>How much time will it take me? </li></ul><ul><li>Application form or proposal? </li></ul><ul><li>Additional information - accounts, publications etc… </li></ul><ul><li>How much might the donor give? </li></ul><ul><li>How many donors will you approach? </li></ul><ul><li>Document your work </li></ul>
    6. 6. Content <ul><li>The problem or need that is to be met </li></ul><ul><li>Aims & objectives </li></ul><ul><li>Urgency of the need </li></ul><ul><li>The consequences if nothing is done </li></ul><ul><li>Your approach - how you’ll meet your aims </li></ul><ul><li>Why your approach is best/most cost-effective </li></ul><ul><li>Expected outcomes </li></ul><ul><li>Why your organisation is best placed to to the work </li></ul>
    7. 7. …More Content <ul><li>Capturing and disseminating the learning </li></ul><ul><li>Monitoring & evaluation </li></ul><ul><li>Budget </li></ul><ul><li>Timetable </li></ul><ul><li>Other sources of funding </li></ul><ul><li>What happens when the funding finishes </li></ul><ul><li>When the money is required </li></ul><ul><li>Collaboration with other groups </li></ul>
    8. 8. Things to Remember <ul><li>Attention to detail </li></ul><ul><li>Be specific </li></ul><ul><li>Benefits, not features </li></ul><ul><li>Emphasize the importance of the work / project </li></ul><ul><li>Urgency </li></ul><ul><li>Credibility - of the application and of your organisation </li></ul><ul><li>Realistic </li></ul><ul><li>Include an Executive Summary </li></ul><ul><li>Presentation </li></ul><ul><li>Clear English - avoid jargon </li></ul><ul><li>Use case studies where possible </li></ul><ul><li>Back up your claims with research </li></ul>
    9. 9. What Ernest Hemmingway has to do with Fundraising…
    10. 10. The Six Word Story <ul><li>For sale: Baby shoes, never worn. </li></ul>
    11. 11. Your Six Word Story <ul><li>Can you sum up your message in 6 words? </li></ul>
    12. 12. The Four Frames Risk Crisis Negative Vision Opportunity Positive Later Now
    13. 13. A Project in 50 Words <ul><li>Community Foundation: </li></ul><ul><li>“ PART 3 – Your Project </li></ul><ul><li>Please describe the specific project for which you are applying for a grant (Maximum 50 words please)” </li></ul>