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Best in Class - 13 of the best fundraising campaigns in the world right now,

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Plenary presentation at IoF NI Conference 8 Nov 2012. Video clips are collected at http://bit.ly/SQKEL3. You can download file but note that presentation in in keynote format.

  • Пожалуйста Это деловое предложение, пишите на мой ID обратно, если интересно.
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    Счастливые обильные новые ноябре месяце,

    Здравствуйте.
    a
    Как вы сегодня?
    Я надеюсь, у тебя все хорошо и все будет хорошо с вами? Благодарю God.My зовут Дженифер Петерсон. (я ищу хорошие отношения, а также иметь бизнес-предложение с вами), если хотите. Пожалуйста, напишите мне сообщение на мой почтовый ящик
    СПАСИБО,>

    jeniferpeterson1 в / YH / DT / диплом

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    PLEASE THIS BUSINESS PROPOSAL, WRITE ON MY ID BACK IF INTERESTED.
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    Happy abundant new month of November,

    Hello.

    how are you today?
    I hope you are fine and all is well with you ? thank God.My name is JENIFER PETERSON .(i am looking for a good relationship and also to have business proposal with you )if you want. please write me message to my email box
    THANKS,>

    jeniferpeterson1 at / yh / dt / cum
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Best in Class - 13 of the best fundraising campaigns in the world right now,

  1. 1. Institute of Fundraising NI National Conference 2012 Th irteen theThe 10 of best fundraising campaigns in the world. Rig ht now! Damian O’Broin Ask Direct
  2. 2. askdirect.ietwitter: @damianobroinslideshare.net/damianobpinboard.in/u:damianob damian@askdirect.ie
  3. 3. Women’sBLACK AND WHITE Aid ‘Working to End Violence Against Women’
  4. 4. I couldn’t have done it without...
  5. 5. “I doubt if any party could travel in such weather” - Scott “It has been been an unpleasant day - storm, drift and frostbite, but we have advanced 13 miles closer to our goal” - Amundsen
  6. 6. Q: What do you do when the world economy is collapsing in flames around you?
  7. 7. A: Launch a £1,250,000,000 (yes, that’s billion) fundraising appeal, of course... ...and then increase the target to £3bn.
  8. 8. www.campaign.ox.ac.uk
  9. 9. “If we could easily save the life of a child,we would. For example, if we saw a child in danger of drowning in a shallow pond, andall we had to do to save the child was wade into the pond, and pull him out, we would do so. The fact that we would get wet, or ruin a good pair of shoes, doesn’t reallycount when it comes to saving a child’s life.” - Peter Singer
  10. 10. “If we could easily save the life of a child, we would. For example, if we saw a child in danger of drowning in a shallow pond, and all we had to do to save the child was wade into the pond, and pull him out, we would do so. The fact that we would get wet, or ruin a good pair of shoes, doesn’t really count when it comes to saving a child’s life.” - Peter Singer“UNICEF estimates that about 24,000 children die every day from preventable, poverty-related causes. “
  11. 11. The Mother Teresa PrincipleIf I look at the mass, I will never act. If I look at the one, I will.
  12. 12. The Joe Stalin Principle One man’s death is a tragedy,but a million deaths is a statistic.
  13. 13. Newsletter Income €60,000 €40,000 €20,0002010 €0 2011
  14. 14. Cash Acquisition ResultsDecember 2010 – May 2012 When Number Response Average Gift Number of Mailed Rate new donorsDecember 77,000 1.8% $58 1,4742010April 2011 85,000 1.9% $55 1,675September 43,500 5.8% $46 2,6082011March 2012 150,000 2.7% $46 4,328May 2012 156,000 3.9% $48 6,298TOTAL 511,500 3.2% $51 16,383
  15. 15. 18 months later… * * Active cash donors
  16. 16. Driver Email Performance Worst performing Best performing
  17. 17. Sign Ups – Day by day
  18. 18. ImpactAverage gift Attrition rate • Fallen by 42%• Increased by 36% Uptake • 20% of all RGs have converted Upgrades • Increased by 240% • 5.5% of donors upgraded without request
  19. 19. Reactivating lapsed• Offer alternative ways to give• 15% of people who refuse a DD will say yes to regular text donations.
  20. 20. July 2011 500,000 children starving in East Africa
  21. 21. July 2011 A child dying every 6 minutes
  22. 22. July 2011 UN declared the region a Famine Zone
  23. 23. David Bull hit the news... 7,000 texts from Today Programme alone…
  24. 24. Then a wave of press… 20,000 text responses from broadsheets
  25. 25. At the same time TV 20,000 text responses from DRTV
  26. 26. And cinema 7,000 text responses
  27. 27. Street ‘mobile’ teams 10,000 text responses from teams asking for one off text donations
  28. 28. Orange customers 50,000 text responses from an outbound SMS appeal
  29. 29. In total c. 200,000 new supporters
  30. 30. Everyone thanked by SMS
  31. 31. After just 5 days...Response rate... 13%Average gift... €181ROI... 7:1
  32. 32. I bet thatYOUcan do better.
  33. 33. askdirect.ietwitter: @damianobroinslideshare.net/damianobpinboard.in/u:damianob damian@askdirect.ieTHANK YOU

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