iPerceptions is an on-demand provider of web attitudinal, web analytics services and research for online marketers and Fortune 500 companies. iPerceptions’ solutions impact two traditional business intelligence practices: 1. Website Analytics and 2. Market and Customer Satisfaction Research. Because iPerceptions’ solutions overlap with many companies in different areas, it is hard to differentiate iPerceptions’ services from others. Each competitor in the web analytics field seeks to differentiate from others by offering a unique approach. Therefore, given the infancy of this industry, there are no true substitutes, but rather, competitors with different approaches.