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iPerceptions - Internet Business Model Analysis


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iPerceptions is an on-demand provider of web attitudinal, web analytics services and research for online marketers and Fortune 500 companies. iPerceptions’ solutions impact two traditional business intelligence practices: 1. Website Analytics and 2. Market and Customer Satisfaction Research. Because iPerceptions’ solutions overlap with many companies in different areas, it is hard to differentiate iPerceptions’ services from others. Each competitor in the web analytics field seeks to differentiate from others by offering a unique approach. Therefore, given the infancy of this industry, there are no true substitutes, but rather, competitors with different approaches.

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iPerceptions - Internet Business Model Analysis

  1. 2. <ul><li>E-business commitment </li></ul><ul><li>Internet-business model appraisal </li></ul><ul><li>Market performance </li></ul><ul><li>Competitors </li></ul><ul><li>Current events </li></ul><ul><li>Future perspective </li></ul><ul><li>Future plan </li></ul>
  2. 3. 1. E-business commitment Pure dot-com No brick and mortar
  3. 4. 2. Internet-business model Components of business model Old model situation Rank Positioning B2B Medium Customer value <ul><li>Gather online consumer feedback and analyze it; </li></ul><ul><li>Benchmark feedback (iPSI). </li></ul>Medium Scope <ul><li>Potential growth rate is high; </li></ul><ul><li>Low market share. </li></ul>Low Price <ul><li>A flat rate of $5,000 a month for the services; </li></ul><ul><li>HIGH for big companies, LOW for small companies. </li></ul>High * Revenue 1) High but limited to large customers; 2) Charge a single fee for full service; 3) Revenue margin is 50%, operating expenses exceed the revenue. High *
  4. 5. 2. Internet-business model Components of business model Old model situation Rank Activities Well organized and relevant to the various parts of their operations. High Implementation High quality management team. High Capabilities 1) Difficult to imitate,but not impossible; 2) Have innovations and aspects that are not easily replicable, iPSI and consulting experience. Medium Sustainability <ul><li>Need more market share and money to grab market share; </li></ul><ul><li>Have to increase revenue sources. </li></ul>Low Cost structure 1)The cost of revenue is high; 2)Cost per unit of customer value is high. Low
  5. 6. 3. Market Performance iPerceptions (IPE)
  6. 7. 4. Competitors Omniture Inc. (OMTR)
  7. 8. 4. Competitors Harris Interactive Inc. (HPOL)
  8. 9. <ul><li>Price History Comparison: </li></ul><ul><ul><li>Similar patterns </li></ul></ul><ul><ul><li>Significantly lower values </li></ul></ul><ul><ul><li>High economic sensitivity </li></ul></ul>4. Competitors IPE OMTR HPOL
  9. 10. <ul><li>iPerceptions Secures $3.65 Million in Funding </li></ul><ul><li>The appointment of Len Emmick as the new VP of Global Sales . </li></ul><ul><li>The continued growth of 4Q, iPerceptions’ simple and free survey tool. </li></ul><ul><li>More than 1 million survey takers in 16 languages </li></ul>5. Current events
  10. 11. <ul><li>New clients in the third quarter of 2008, such as Fox, Joost, Rodale Publishing, Texas Instruments, SmartBargains, and SkillSoft. </li></ul><ul><li>Renewed annual contracts with high profile clients such as Dell, Samsung and Intuit Canada. </li></ul><ul><li>Q3 2008 also saw pilot continuations from Mercedes Benz, Volkswagen and CDW, as well as custom studies developed for LG Canada and Autodesk. </li></ul>5. Current events
  11. 12. 6. Future perspective <ul><li>Create fixed revenue sources: </li></ul><ul><ul><li>Partnership with hosting companies </li></ul></ul><ul><ul><li>Consulting magazine (subscription fees for web analytics content) </li></ul></ul><ul><ul><li>Write industry reports for sale on the website </li></ul></ul><ul><ul><li>Online workshops </li></ul></ul><ul><li>More pricing options (per survey) </li></ul><ul><li>Cover more small/medium sized customers </li></ul>
  12. 13. 7. Future Plan Components of business model Old model Prospective changes Positioning Medium = Customer value Medium = Scope Low + Price High * + Revenue High * + Activities High + Implementation High = Capabilities Medium = Sustainability Low + Cost structure Low +
  13. 14. Questions?