Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Does Digital Media Advertising Make $en$e?

1,646 views

Published on

Does Digital Media Advertising Make $en$e?

Published in: Business, Technology

Does Digital Media Advertising Make $en$e?

  1. 1. Does digital media advertisingmake $en$e?<br />Damian Davila Rojas<br />damiandavilarojas@gmail.com<br />http://www.idaconcpts.com<br />
  2. 2. Everybody is doing it…<br />
  3. 3. But people are getting skeptical…<br />
  4. 4. But the geeks say it can work during hard times too!<br />
  5. 5. Heck, even I’m making money!<br />
  6. 6. Consider the Web 2.0 business modelWhere does the D.M. ads fit in?<br />
  7. 7. The Customer Acquisition Strategy:<br />How do you get the visitors?<br />
  8. 8. Imagine for a second, that you are Google and you want more people downloading the photo-software Picasa:<br />
  9. 9. Where should Picasa advertise?<br />Myspace??<br />
  10. 10. Where should Picasa advertise?<br />Shutterfly??<br />
  11. 11. Does this makes $en$e?<br />
  12. 12. So….<br />Does digital media advertising make $en$e?<br />It DEPENDS!<br />Plan ahead. NO miracles here.<br />Do you have a well-planned customer acquisition strategy?<br />Do you know who uses your service/product?<br />Are you looking for audience growth or monetization?<br />A/B Testing!<br />
  13. 13. THE OBJECTIVE:<br />Repeatable and scalable sales model to essential clients with these characteristics:<br /><ul><li>Have a problem
  14. 14. Know they have a problem
  15. 15. Have been actively looking for a solution
  16. 16. Have put together a solution out of piece parts</li></li></ul><li>Who uses your service?<br />
  17. 17. Thank you!<br />Questions?<br />http://www.idaconcpts.com<br />damiandavilarojas@gmail.com<br />

×